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Everything You Need To Know About Fermented Skincare

Photo by Peter Nguyen on Unsplash It is well known that eating foods that have undergone fermentation, such as yoghurt, kombucha, and kimchi, can improve gut health and increase the immune system. In recent years, the beauty world has started to add fermented extracts to specific products to improve their …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

Fabulously Fermented – The Latest Skincare Trend

Photo by Markus Spiske on Unsplash For many of us, we hear the word “fermented” and the first thing that springs to mind is beer! However, it’s been common knowledge for some time now that fermented foods are incredibly good for you and it’s recommended that you add more fermented …

How to dress with confidence

We all want to look, and feel, good, but being able to stand in front of the mirror and smile at what we see, can be hard. Self-love isn’t always easy, and there are times when insecurity casts a shadow on our days, but we have looked at ways that …

Boost your immune system the superfood way

With schools back, X-Factor on the TV and a nip in the air, it is only a matter of time before those pesky colds and coughs start to come our way. We all know that keeping warm, washing our hands and taking a vitamin supplement can help us to be …

Which Colour Correcting Concealer Do I Need?

If you’ve ever spent any time near a beauty counter or make-up concession, you’ll know that there are all different types of products for making your skin look great, from primers to foundations to BB creams to concealers. You may also have noticed that there are a whole range of …

Smell Phenomenal Without Perfume

Smelling nice is one of the keys ways to make you feel great all day and can feel like the finishing touch to a beautiful outfit. However, some of us really don’t get along with perfume, as heavy fragrances can cause migraines, skin irritation and even nausea. There are, however, …

Make 2018 your best year ever

At the end of every year we look back on the past 12 months and remember the good, the bad and the ugly. 52 weeks is a pretty long-time but it’s gone in the blink of an eye, so why not make the next 365 days really count? We aren’t …

Nothing says Christmas like cocktails

The advent calendars are being opened, trees are being decorated and cards are being sent (we hope), so it is only right to start thinking about a little festive cheer. Today we are looking at some easy to make, even easier to drink, cocktails that will make you feel as …

Treat Yourself to Some Advent Beauty

In the last couple of years, companies have been coming up with alternative advent calendars for adults, and the most popular ones have been beauty related. While we love the idea of opening a new window every day and finding a beauty product we love behind each one, not only …