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Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Fabulously Fermented – The Latest Skincare Trend

Photo by Markus Spiske on Unsplash For many of us, we hear the word “fermented” and the first thing that springs to mind is beer! However, it’s been common knowledge for some time now that fermented foods are incredibly good for you and it’s recommended that you add more fermented …

Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …