Smooth Skin – 5 Holy Grail Products

The media really has a lot to answer for when it comes to how we perceive what our skin should look like. Images which have been pored over by a specialist with retouching software would lead us to believe that we’re the only people on the planet whose skin isn’t …

Our Five Best Beauty Investments

Now that the new year is well and truly in full swing, you may be thinking about your skin care investments for the next 12 months. If you are the sort of person who likes to invest in high-end products, rather than buying cheaply throughout the year, you’ll probably be …

Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …

Five of Our Favourite Decleor Products

Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …

Summer proof your make-up the easy way

With temperatures rising, and well as the rain coming down, summer 2019, is certainly keeping us on our toes. As we go from one extreme to another, make-up can slip, slide and smudge before you even get in the car, so have some tips on how to weatherproof your look …

Say Goodbye to Frown Lines

Frown lines usually form in the forehead area between the eyes and above the nose, and although they can worsen with age, they can develop on anyone. The area where frown lines form is an area of high movement, and although many people turn to botox to paralyse the forehead, …

The Benefits of Q10

When it comes to skincare, trends come and go – we’re currently in the midst of a hyaluronic acid craze and while there’s no doubt that it’s a fabulous ingredient, there are other ingredients out there which have been around for ages and are slightly underrated. One such ingredient is …

Five Products to Blast Away Frown Lines

When it comes to wrinkles and fine lines, there’s a sliding scale of severity. The feather lines in the corners of your eyes are one thing, but frown lines are usually the mother of all wrinkles, with furrowed brows causing the deepest of trenches above the inner corners of your …

Hydration hacks for the summer

There is no denying that summer is well and truly here. Hot days and balmy nights see us swapping jeans for shorts, jumpers for strappy dresses and forget boots, it’s all about flip-flops right now. While all the glorious Vitamin D boosting sunshine may leave you with a healthy glow, add …

Bare-Minimum Beauty

It’s fair to say that beauty regimes are a spectrum, with some people spending hours and hours on their routines while others prefer to get up and go with minimal effort. We’ve written many times about the optimal skin routines and all the things  that you should  be doing, but …