Get Smart with your Skincare

In the past, if you used the word smart, you were probably referring to how someone was dressed. However, if 2019, calling something “smart” is more likely to mean that it has some sort of techy application and goes the extra mile to simplify your life. Smart isn’t just for …

Dealing with the Beauty Sceptics

For every skincare devotee, there’s always someone out there who is sceptical of all things beauty related. Here at Pure Beauty, we’re honest about the products we use and while we don’t claim they cure all, each and every one is useful at doing its own thing. Today, we thought …

Going Travelling? These are the Beauty Must-Haves that Should Make it into your Backpack…

If you’re lucky enough to be planning to go travelling this summer, you’re probably already going to be thinking about what you plan to pack in your bag. When doing long-term travel, space is at a premium in your cases or backpack and while you want to make sure you …

Get to grips with rosacea

While people don’t tend to talk about it much, the skin condition rosacea is a problem for more people than you would think. The acne-like inflammatory condition tends to affect the cheeks, forehead, chin and nose, and while symptoms come and go, it can be a real pain, on many …

The Benefits of Q10

When it comes to skincare, trends come and go – we’re currently in the midst of a hyaluronic acid craze and while there’s no doubt that it’s a fabulous ingredient, there are other ingredients out there which have been around for ages and are slightly underrated. One such ingredient is …

Product Focus – Elemis Superfood Kefir-Tea Mist

We’ve always been huge fans of the Elemis Superfood range, with its’ super-charged natural ingredients and skin-boosting powers, and the latest addition to the range is no exception. Elemis has released its Superfood Kefir Tea Mist, so we thought we’d take a closer look at the products so that you …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …

Are You Applying Your Skincare in the Correct Order?

Every man and their dog knows the old adage “cleanse, tone, moisturise”, but these days most of us has a skin routine which includes more than just these three basic products. So, if you’re using serums, sunscreens, and any number of other products on your face, do you know the …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

Micellar Madness at Pure Beauty!

You may have noticed that micellar products have become all the rage recently, with just about every beauty brand out there getting in on the act. Decleor and Elemis are no exception and have released their own products using micellar technology (which, by the way is pronounced MEE-cellar, not MY-cellar!) …