The Benefits of Q10

When it comes to skincare, trends come and go – we’re currently in the midst of a hyaluronic acid craze and while there’s no doubt that it’s a fabulous ingredient, there are other ingredients out there which have been around for ages and are slightly underrated. One such ingredient is …

Product Focus – Elemis Superfood Kefir-Tea Mist

We’ve always been huge fans of the Elemis Superfood range, with its’ super-charged natural ingredients and skin-boosting powers, and the latest addition to the range is no exception. Elemis has released its Superfood Kefir Tea Mist, so we thought we’d take a closer look at the products so that you …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …

Are You Applying Your Skincare in the Correct Order?

Every man and their dog knows the old adage “cleanse, tone, moisturise”, but these days most of us has a skin routine which includes more than just these three basic products. So, if you’re using serums, sunscreens, and any number of other products on your face, do you know the …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

Micellar Madness at Pure Beauty!

You may have noticed that micellar products have become all the rage recently, with just about every beauty brand out there getting in on the act. Decleor and Elemis are no exception and have released their own products using micellar technology (which, by the way is pronounced MEE-cellar, not MY-cellar!) …

Elemis for Men

For many years, men’s ranges within beauty lines were more or less limited to shaving-related products and maybe a ‘one-size-fits-all’ moisturiser if you were lucky, completely ignoring the very real need for proper skin care products aimed at guys. Well, never fear because Elemis is here! Their range of products …

Skincare for Santa

Being Santa must be a really tough job. You spend all year tucked away at The North Pole, making toys, keeping lists of who’s naughty and nice, and keeping thousands of elves in check, only to spend one manic night flying around the world in an open-top sleigh making sure …

Celebs Who Love Dermalogica

There’s nothing like a bit of celebrity endorsement to make up feel like we NEED a product, but there are celebs out there who don’t use skincare just for the pay cheque, but actually because they simply love them. We take a look at celebs who adore Dermalogica so you …

Ten Commandments of Skincare

When it comes to beauty, we’re all doing our own thing and making things work for us, but there are certain irrefutable truths that all of us should know and abide by. Here are the Ten Commandments of Skincare according to us here at Pure Beauty: Thou shalt not sleep …