Make Up Tips for People with Freckles

When I was little, my mum used to tell me that freckles were a sign of beauty; of course, now that I’m older I know they’re just tiny little bits of melanin beneath the skin which create areas that are slightly different colour than your natural skin tone. Freckles can …

How to keep your make-up in place

Although a sunny autumn day leaves us happy on the inside, it often leads to shiny cheeks, smeared eyeliner and melted foundation on the outside. The good news is that it’s incredibly easy to keep your complexion looking fresh and your skin in tip-top condition if you follow our make …

Don’t Grow Up – GLOW Up!

When you look back at pictures of yourself, do you ever think “Oh my goodness, why did I do THAT?” – from dodgy hairdos to questionable make-up choices, many of us feel like we’ve improved with age, and that’s what people are calling a “glow up”. Today, we’re taking a …

Which Colour Correcting Concealer Do I Need?

If you’ve ever spent any time near a beauty counter or make-up concession, you’ll know that there are all different types of products for making your skin look great, from primers to foundations to BB creams to concealers. You may also have noticed that there are a whole range of …

Summer beauty tricks

We don’t know about you, but as much as we love summer, it can be a pretty high-maintenance season when it comes to keeping your beauty game on track. Beach breaks, pretty dresses and longer nights are all great, but add in fading hair colour, foundation build up, sweat, breakouts …

5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

What Foundation Applicator Should You Be Using?

When we were younger, foundation application was done either with our fingers or, if we were feeling really swish, with a wedge-shaped sponge that we bought from the local chemist and ran under a tap before using, However, now it seems that there’s a whole load of ways that you …

Running Late? Beauty in a Hurry

Even the best timekeepers amongst us have a glitch every now and again, a day where the alarm doesn’t go off or something happens to ruin our usual morning routine, which can leave you feeling on the back-foot for the whole day. On days like this you have two choices …

5 Alternatives to Foundation from Decleor and Dermalogica

It seems as though we’re FINALLY getting to a time in the year where the sun is at least attempting to show its face, which means that the temperature can only go up from here. Like a lot of women, we here at Pure Beauty aren’t huge fans of wearing …