Now is the Time to Tackle Hyperpigmentation

Hyperpigmentation is a problem which affects many people here in the UK. It’s estimated that 2% of people worldwide will have some issue with pigmentation, regardless of race, which might not sound like a lot, but that actually equates to over 150 million people! Hyperpigmentation can be caused by scarring, …

Dealing with the Beauty Sceptics

For every skincare devotee, there’s always someone out there who is sceptical of all things beauty related. Here at Pure Beauty, we’re honest about the products we use and while we don’t claim they cure all, each and every one is useful at doing its own thing. Today, we thought …

Give Your Skin a Dose of Vitamin C

Most of us know by now that we should be eating a balanced diet comprised of whole foods which provide us with the vitamins and minerals we need. One important factor in a balanced diet is an adequate supply of vitamin C, which can be found in a number of …

Harnessing the Power of Papaya

The Papaya. It may seem like a humble fruit which is often part of fruit salads but rarely seen in a lunchbox by itself, but this Central American fruit which is also know as the pawpaw is a powerhouse of beauty benefits and can be found in many of the …

Elemis White Brightening System

Hyperpigmentation and an uneven skin tone is an issue which is suffered by many people, especially those with ageing skin or those who have been life-long sun worshippers. Sun damage itself can be tricky to reverse, but there are things that you can do to deal with hyperpigmentation, which is …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …

Beauty Old Wives’ Tales

There are so many natural beauty remedies which have stood the test of time, being used by generation after generation because of the genuine benefits. There are also a whole load of ‘old wives’ tales’; products which people claim to work for something but which actually have minimal, if any, …