Don’t Grow Up – GLOW Up!

When you look back at pictures of yourself, do you ever think “Oh my goodness, why did I do THAT?” – from dodgy hairdos to questionable make-up choices, many of us feel like we’ve improved with age, and that’s what people are calling a “glow up”. Today, we’re taking a …

Give Your Skin a Dose of Vitamin C

Most of us know by now that we should be eating a balanced diet comprised of whole foods which provide us with the vitamins and minerals we need. One important factor in a balanced diet is an adequate supply of vitamin C, which can be found in a number of …

Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

Say Goodbye to Frown Lines

Frown lines usually form in the forehead area between the eyes and above the nose, and although they can worsen with age, they can develop on anyone. The area where frown lines form is an area of high movement, and although many people turn to botox to paralyse the forehead, …

The Benefits of Q10

When it comes to skincare, trends come and go – we’re currently in the midst of a hyaluronic acid craze and while there’s no doubt that it’s a fabulous ingredient, there are other ingredients out there which have been around for ages and are slightly underrated. One such ingredient is …

Five Products to Blast Away Frown Lines

When it comes to wrinkles and fine lines, there’s a sliding scale of severity. The feather lines in the corners of your eyes are one thing, but frown lines are usually the mother of all wrinkles, with furrowed brows causing the deepest of trenches above the inner corners of your …

Product Focus – Elemis Superfood Kefir-Tea Mist

We’ve always been huge fans of the Elemis Superfood range, with its’ super-charged natural ingredients and skin-boosting powers, and the latest addition to the range is no exception. Elemis has released its Superfood Kefir Tea Mist, so we thought we’d take a closer look at the products so that you …

How To Bring Your Skin Out of Hibernation in Time for Spring

20th March is officially the first day of Spring and although it may still be too chilly to throw off the woolly jumpers and parade around in a summer dress, it’s definitely a good time to start bringing your skin out of hibernation. Hydration and exfoliation are the keys to …

The Low-Down on Exfoliation

Whether you’re a beauty guru or a relative beginner, most of us know that exfoliation is a key step in our beauty routines and an important part of keeping our skin healthy. But WHY do we need to exfoliate, and are we focusing on all of the parts which need …

What’s the Holy Grail of Glowing Skin?

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can …