Busting the Most Common Retinol Myths

When you hear the word retinol, what does it make you think of? Many people are aware that it’s a common skincare ingredient, but not many know exactly what it is, or does. You might be surprised to learn that retinol is a form of Vitamin A. Not so scary …

Five Products to Blast Away Frown Lines

When it comes to wrinkles and fine lines, there’s a sliding scale of severity. The feather lines in the corners of your eyes are one thing, but frown lines are usually the mother of all wrinkles, with furrowed brows causing the deepest of trenches above the inner corners of your …

The Importance of Oxygen

With so much talk about how “antioxidants” are important to the skin, it might be easy to forget that oxygen is actually vital for the proper function of the skin. Oxidation is actually the decaying process that occurs when cells metabolize oxygen.  As we get older, however, the skin loses …

Five Ways to Make Your Hair Appear Thicker

There are loads of products on the market which promise thicker hair, from magic capsules to special shampoos, but the plain fact is that your head has a certain amount of follicles, usually dictated by genetics, and no amount of product will change that. There are, however, things you can …

Flower Power with Pure Beauty

Here at Pure Beauty, we often talk to you about the ingredients in our products and focus on the individual benefits of each thing. Today, we’ve decided to shine a light on the products we sell from Decleor, Dermalogica and Elemis which are based on the powers of flowers! From …

A Balm for Every Problem…

Beauty balms are becoming more and more popular, and with good reason; they often tackle a number of problems with just one product. Balms are rich and potent and offer the skin an extra dose of healing goodness, and are especially good after cosmetic procedures or sun exposure. Elemis, Dermalogica …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …

The Lowdown on Crow’s Feet

Most of us have heard of crow’s feet, even if we don’t have them (yet!), but what are they and what causes them? Today, we’re looking at one of the most common signs of ageing and trying to work out what you can do about them. So, what are crow’s …

Alternatives to Surgery

Go back just a few years and plastic surgery was confined to the likes of Hollywood and other high-profile, wealthy individuals. However, with the rise in popularity of things like botox and dermal fillers, it seems like everyone is opting for the more extreme beauty treatments. However, these things aren’t …

September is the month to look after your skin

Summer is fading fast, as are our tans. Whilst feeling the sun on your skin is great, those days spent by the pool and on the beach, will have played havoc with your skin. September is the perfect time to take a stock and look after your skin and give …