How to dress with confidence

We all want to look, and feel, good, but being able to stand in front of the mirror and smile at what we see, can be hard. Self-love isn’t always easy, and there are times when insecurity casts a shadow on our days, but we have looked at ways that …

Find the Perfect Nail Colour for Your Skin Tone

Unless you’re like the Queen, who’s worn the same shade of nail polish since 1989, you might like to change your nails on a regular basis. But whether you do your nails yourself or opt for a professional manicure at a salon, you might still be in search of that …

What’s the Holy Grail of Glowing Skin?

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can …

Treat Your Skin to Some Pumpkin

Here in the UK, pumpkin seems to be something that gets used for carving up on Halloween and maybe for the occasional soup, but not much beyond that. However, pumpkins are actually full of nutrition that we should be getting more of not only in our diets but also on …

Hair hacks made just for you

Are you tired of having fine, limp looking hair that drops even before your straighteners have gone cold? Sick of frizz that sucks the life out of your locks? Wish your ponytail bounced on your shoulders, but instead are stuck with a messy bun that really does you no favours …

The Best Sunscreen for your Skin Type

Now that summer is finally in full swing, everyone’s thoughts should be turning to sun protection, but one mistake that people often make is thinking that one type of sun cream will suit everyone, which simply isn’t true. Each face will have different requirements, on top of needing to be …

Look Your Best in Your Christmas Photos

It’s the time of year when everyone likes to get dressed in their finery and barely a minute goes by when someone isn’ getting their phone out to take another photo. That’s all well and good, but if you’ve spent the morning cooking a huge Christmas dinner (and have partaken …

Elemis White Brightening System

Hyperpigmentation and an uneven skin tone is an issue which is suffered by many people, especially those with ageing skin or those who have been life-long sun worshippers. Sun damage itself can be tricky to reverse, but there are things that you can do to deal with hyperpigmentation, which is …

5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

5 Alternatives to Foundation from Decleor and Dermalogica

It seems as though we’re FINALLY getting to a time in the year where the sun is at least attempting to show its face, which means that the temperature can only go up from here. Like a lot of women, we here at Pure Beauty aren’t huge fans of wearing …