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Five Products To Stimulate Elastin Production

Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

The Five Best Products For Bright Eyes

Photo by JC Gellidon on Unsplash It is said that the eyes are the window to the soul, so finding the best eye cream is crucial in order to lighten dark circles, reduce puffiness, smooth out fine lines, and firm the skin. The good news is that there are a …

Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Rice – It’s Not Just for Eating!

Photo by MART PRODUCTION While rice may seem like a fairly basic and humble ingredient in cooking, there are physical properties of rice which make it very useful in skincare. Rice water can help to fight the signs of ageing, reduce wrinkles and fine lines, and promote smoother, firmer skin. …

Meet FaceLite – Pure Beauty’s Most Technological Skincare Brand

For many decades now, we’ve been trained to believe that “skin plus light equals bad”. This however is only true for certain types of light and, actually, LEDs provide certain wavelengths of red and near infrared light which can be extremely beneficial to the skin. Facelite is a brand we …

Give Your Skin a Dose of Vitamin C

Most of us know by now that we should be eating a balanced diet comprised of whole foods which provide us with the vitamins and minerals we need. One important factor in a balanced diet is an adequate supply of vitamin C, which can be found in a number of …

The Benefits of Q10

When it comes to skincare, trends come and go – we’re currently in the midst of a hyaluronic acid craze and while there’s no doubt that it’s a fabulous ingredient, there are other ingredients out there which have been around for ages and are slightly underrated. One such ingredient is …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …

What’s the Holy Grail of Glowing Skin?

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can …