The Benefits of Q10

When it comes to skincare, trends come and go – we’re currently in the midst of a hyaluronic acid craze and while there’s no doubt that it’s a fabulous ingredient, there are other ingredients out there which have been around for ages and are slightly underrated. One such ingredient is …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …

What’s the Holy Grail of Glowing Skin?

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can …

Five Best Foods for Anti-Ageing

Having a proper skincare routine is one of the key factors in making sure you halt the ageing process that your skin goes through. There are, however, things that you can eat which will also contribute towards halting the signs of ageing, so we thought we’d tell you about five …

The Importance of Oxygen

With so much talk about how “antioxidants” are important to the skin, it might be easy to forget that oxygen is actually vital for the proper function of the skin. Oxidation is actually the decaying process that occurs when cells metabolize oxygen.  As we get older, however, the skin loses …

Care for Your Eyes with Decleor

According to a recent survey of over 1000 people, both men and women consider the eyes to be the most important feature when determining attraction and with more over 50’s back in the dating pool than ever before, looking after your eyes is key. Decleor offer a huge range of …

Elemis for Men

For many years, men’s ranges within beauty lines were more or less limited to shaving-related products and maybe a ‘one-size-fits-all’ moisturiser if you were lucky, completely ignoring the very real need for proper skin care products aimed at guys. Well, never fear because Elemis is here! Their range of products …

Beauty Focus – Hyaluronic Acid

The thought of putting acid on our faces might not be the most appealing one, but hyaluronic acid is a common ingredient in the best beauty products around and is a powerful one at that. The body naturally produces hyaluronic acid and when used in beauty products can help to …