Welcome to Pure Beauty – The Lichfield Beauty Salon

Take a Break from your busy day in our Lichfield Beauty Salon

We would love you to come and see us at Pure Beauty in Lichfield. We’re just off Upper St Johns Street on the corner of Cherry Orchard with plenty of Free Parking just around the back.

Have a look around the lovely surroundings at Pure Beauty Lichfield

Come in and see us and we’ll gladly show you around our lovely Salon in Lichfield and discuss with you any treatments you maybe interested in or need further information about.

Excellence as Standard

At Pure Beauty in Lichfield we are known for excellence in the treatments we offer delivered by the most wonderfully professional Beauty Therapists who only know how to deliver the best experience to our clients on each and every occasion.

Treatments with Results

We have always believed that when you leave our salon you and anyone who knows you should see real results. To this end we have incorporated the best treatments and therapies into our salon and using our years of experience have refined them to ensure they deliver the results our clients have come to expect.

Skin Analysis

Our Face Mapping® skin analysis takes all the guesswork out of getting results.Your Pure Beauty Skin Therapist will diagnose your skin’s concerns and prescribe a no-nonsense home care and treatment regimen to deliver your optimum skin health in your 14 unique zones. A professional consultation that reveals your skin’s past, present… and healthiest future. Each Mapping is complementary of Pure Beauty.

Retail with Confidence

We have always delivered the best retail experience both in our salon or via our website. We offer tailored advice to ensure that the products you buy from us are suited to your skin and it’s needs. We currently offer:

CACI CND ColorWow Decleor
Jan Marini Medik8 Nouveau Lashes Olaplex
Dermalogica Elemis GHD HD Brows
Orly Purdy and Figg REN Clean Skincare South Seas

Have you Face Mapped yet?

Dermalogica Face Mapping App

Pure Beauty Lichfield's Blog

We have a wide range of articles from Beauty to Health along with ideas for Life and Fashion. We hope you enjoy them
Five Places You Don’t Expect to Get Acne
For most of use, when we hear the word “acne” we think of someone usually in their teens and usually with spots on their face....
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How to find self-compassion for you
Have you ever noticed that you are way too harsh on yourself? That you are worried about what other people think about you? You're afraid...
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Get Luxurious with Pure Beauty
Even if you're the sort of person who is very low key and low maintenance on a day-to-day basis, almost all of us enjoy some...
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Vegan treats for a sweet tooth
Whether you are vegan, veggie or a meat eater, let’s face it many of us have a sweet tooth and love a piece of cake,...
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Exercising in Winter – How To Do it Right
Running is such a great exercise, as it's something that you can do almost anywhere, at any time  and you don't really have to spend...
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The best foods for healthy skin 
As well as a good skin care routine, one way to help your skin look great is through your diet. Our skin is a reflection...
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Smooth Skin – 5 Holy Grail Products
The media really has a lot to answer for when it comes to how we perceive what our skin should look like. Images which have...
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Vital vitamins for vegans
With more and more people turning to a plant-based diet, it is key to note that excluding food groups can lead to health problems due...
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