CACI Non-Surgical Facials
CACI Non-Surgical Facials
Relaxing Body Treatments
Relaxing Body Treatments
Eye Care and Treatments
Eye Care and Treatments
Professional Skincare Treatments
Professional Skincare Treatments
Natural Nails
Natural Nails
Gents’ Treatments
Gents’ Treatments
Holistic Therapies by Escape
Holistic Therapies by Escape

Welcome to Pure Beauty – The Lichfield Beauty Salon

Take a Break from your busy day in our Lichfield Beauty Salon

We would love you to come and see us at Pure Beauty in Lichfield. We’re just off Upper St Johns Street on the corner of Cherry Orchard with plenty of Free Parking just around the back.

Have a look around the lovely surroundings at Pure Beauty Lichfield

Come in and see us and we’ll gladly show you around our lovely Salon in Lichfield and discuss with you any treatments you maybe interested in or need further information about.

Excellence as Standard

At Pure Beauty in Lichfield we are known for excellence in the treatments we offer delivered by the most wonderfully professional Beauty Therapists who only know how to deliver the best experience to our clients on each and every occasion.

Treatments with Results

We have always believed that when you leave our salon you and anyone who knows you should see real results. To this end we have incorporated the best treatments and therapies into our salon and using our years of experience have refined them to ensure they deliver the results our clients have come to expect.

Skin Analysis

Our Face Mapping® skin analysis takes all the guesswork out of getting results.Your Pure Beauty Skin Therapist will diagnose your skin’s concerns and prescribe a no-nonsense home care and treatment regimen to deliver your optimum skin health in your 14 unique zones. A professional consultation that reveals your skin’s past, present… and healthiest future. Each Mapping is complementary of Pure Beauty.

Retail with Confidence

We have always delivered the best retail experience both in our salon or via our website. We offer tailored advice to ensure that the products you buy from us are suited to your skin and it’s needs. We currently offer:


Authorised Dermalogica Products with FREE Delivery from Pure Beauty Authorised Decleor Products with FREE Delivery from Pure Beauty Authorised Elemis Products with FREE Delivery from Pure Beauty
Buy Dermalogica Products from Pure Beauty Online Buy Decleor Products from Pure Beauty Online Buy Elemis Products from Pure Beauty Online
Authorised Jan Marini Products with FREE Delivery from Pure Beauty Authorised Nailtiques Products with FREE Delivery from Pure Beauty Authorised Orly Products with FREE Delivery from Pure Beauty
Buy Jan Marini Products from Pure Beauty Online Buy Nailtiques Products from Pure Beauty Online Buy Orly Products from Pure Beauty Online

Pure Beauty Lichfield's Blog

We have a wide range of articles from Beauty to Health along with ideas for Life and Fashion. We hope you enjoy them
Kick social anxiety to the curb
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Exfoliation Not For You? Think Again…
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What to pack for a weekend away
Packing for a weekend away sounds easy, but it can be a difficult job. Pack too much and you'll lug loads of luggage around for...
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How to Care for Eyelash Extensions
Eyelash extensions used to be something that were reserved for famous people, but modern techniques and reduction in cost have made them accessible to almost...
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Make your beauty cabinet more eco friendly
If you take a look inside your beauty cabinet and you'll probably be surprised at how much unnecessary, out of date, plastic stuff is hiding...
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How to Avoid Sunburn
With the whole of the UK waiting patiently for a bit of nice weather to turn up (who wants to bet it'll be nice immediately...
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Say Goodbye to Frown Lines
Frown lines usually form in the forehead area between the eyes and above the nose, and although they can worsen with age, they can develop...
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When Fat Is Good For You
While we have been told for years and years that fat is evil, the truth is that 'good fats' can actually help you to be...
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