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Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

Micellar Madness at Pure Beauty!

You may have noticed that micellar products have become all the rage recently, with just about every beauty brand out there getting in on the act. Decleor and Elemis are no exception and have released their own products using micellar technology (which, by the way is pronounced MEE-cellar, not MY-cellar!) …