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Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

Get Smart with your Skincare

In the past, if you used the word smart, you were probably referring to how someone was dressed. However, if 2019, calling something “smart” is more likely to mean that it has some sort of techy application and goes the extra mile to simplify your life. Smart isn’t just for …