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How to Achieve Your Most Dewy Skin Yet

Photo by Daniel Xavier For the first part of the 2000s, matte skin was the most coveted look in the makeup and skincare industries. However, there has been a huge migration away from the flat-matte look of old and now, dewy, glossy skin is everyone’s top priority. Dewy skin refers …

Suitcase Essentials – Getting Ready For Your Hols!

Photo by Rui Silvestre on Unsplash Thanks to certain travel regulations regarding what you’re allowed to take in your suitcase, it often feels like a toss-up between packing the bare essentials and allowing ourselves a little bit of luxury while we’re away. That’s why we’re delighted to tell you that …

Top to Toe Nourishment from Pure Beauty

Photo by Anna Tarazevich There are a number of different things that can leave us feeling depleted, whether that’s a physical or mental feeling. Stress, illness, not eating a balanced diet, even dehydration, can all be contributing factors to feeling drained, and this can have a knock-on effect with your …

Five Body Skin Issues and How to Deal with Them

Photo by Sora Shimazaki The skin is the largest organ in your body, with the average person having over 22 square feet of it! And while most of us focus on the small area of skin on our faces, there are plenty of issues which can besiege the much larger …

Take the Sting Out of Shaving

Photo by cottonbro Whether you’re male, female or non-binary, removing hair from your legs, face or some other area, there’s no denying the fact that shaving is still the most popular methind of de-fuzzing yourself. Shaving is cheap and easy, and it gives pretty good results, but there are a …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Fabulously Fermented – The Latest Skincare Trend

Photo by Markus Spiske on Unsplash For many of us, we hear the word “fermented” and the first thing that springs to mind is beer! However, it’s been common knowledge for some time now that fermented foods are incredibly good for you and it’s recommended that you add more fermented …

Everything You Need to Know About Ceramides

Photo by Pawel Czerwinski on Unsplash As you know if you’re a regular reader, as well as looking at our individual products, we also sometimes like to turn the spotlight on the most important ingredients within those products. Today, it’s the turn of ceramides, and we’re here to teach you …

Cooling Your Complexion with Pure Beauty

Photo by Ben Eaton on Unsplash If you struggle with dry or combination skin, you probably have issues with sensitivity which can make your skin feel hot and tight. This can make you feel incredibly uncomfortable and can also limit your ability to wear other cosmetics. Fortunately, there are plenty …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …