Image Source In the world of skincare, where countless products line the shelves promising to transform our skin, it can be challenging to decipher the truth from mere marketing hype. However, hidden amidst the array of beauty potions lie a handful of truly remarkable ingredients, each with its unique superpowers …
Photo by Clem Onojeghuo on Unsplash Acids are more popular than ever in skincare and if asked, we’re sure that most people could name a few, such as salicylic, glycolic or lactic acids. Azelaic acid is probably less well-known, but it’s equally as useful for our skin. Here’s a rundown …
Image Source When we think about the word “acid”, something quite abrasive and potentially damaging might spring to mind, such as sulfuric acid, which is highly corrosive and dangerous to human skin. There are, however, acids which are millions of times milder, which can be a hugely beneficial addition to …
Photo by Peter Nguyen on Unsplash It is well known that eating foods that have undergone fermentation, such as yoghurt, kombucha, and kimchi, can improve gut health and increase the immune system. In recent years, the beauty world has started to add fermented extracts to specific products to improve their …
Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …
