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Ingredient Focus – Centella Asiatica

Photo by Brooke Cagle on Unsplash Here at Pure Beauty, we don’t just sell skincare products – we make it our business to really get to know the products we sell, and that means acquainting ourselves with all sorts of exotic-sounding extracts! One such ingredient is centella asiatica, commonly known …

Five Products To Stimulate Elastin Production

Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …

Five Signs That You’re Deficient in Vitamin D

Photo by Rodolfo Clix During the winter months, many of us don’t get enough vitamin D because one of the best sources of this important vitamin is sunshine.  Approximately 20% of the population in the UK have a vitamin D deficiency, 60% of the population are considered as having insufficient …

Decleor Facials – Which one will you choose?

Decleor was created in 1974 by a French aromatherapy & facial therapist. Decleor uses the finest flowers and plants to capture each essential oil at its peak, to create harmony, nourishment and comfort for all skin types. Decleor are proud of their natural heritage and are working to ensure a …

Get Some Clarity with these Clarifying Products

Photo by Shiny Diamond “Clarifying” is another word which gets bandied about in the beauty community and although many of us use products which claim to be clarifying, not everyone knows what they really do! Clarifying is the process of removing unwanted buildup and residues on your skin and hair, …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

The Five Best Products For Bright Eyes

Photo by JC Gellidon on Unsplash It is said that the eyes are the window to the soul, so finding the best eye cream is crucial in order to lighten dark circles, reduce puffiness, smooth out fine lines, and firm the skin. The good news is that there are a …

Take Control of Your T-Zone

Photo by Min An Considering the fact that the t-zone (the area around your nose, forehead and chin) only accounts for a relatively small area of your body, it’s one of the places that is most often mentioned when people are asked about their skincare concerns. Compared with the rest …

How to Achieve Your Most Dewy Skin Yet

Photo by Daniel Xavier For the first part of the 2000s, matte skin was the most coveted look in the makeup and skincare industries. However, there has been a huge migration away from the flat-matte look of old and now, dewy, glossy skin is everyone’s top priority. Dewy skin refers …

Find the Right L’Oreal Professional Product for Your Hair

Photo by averie woodard on Unsplash Looking after your hair, and doing it properly, is about so much more than washing it with any old shampoo and conditioner. Depending on your hair type, there could be a number of different products you could use to ensure your hair stays in …