Enhance Your Glow This Winter

Although December is a very enjoyable month, with holiday season bringing parties, family time, hibernating indoors in pyjamas and lots and lots of food and drink, we often feel a little bit relieved by the time January comes around and we can go back to our normal routine. If there’s …

Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …

Five of Our Favourite Decleor Products

Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …

What’s the Holy Grail of Glowing Skin?

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can …

5 Tips for Applying Make-up to Ageing Skin

As we get older, our skin changes, and because of this our make-up routine usually needs to change too. As well as looking at the products we use, we also need to think differently about HOW to apply them, so we thought we’d put together five tips on how to …

Cheat Your Way to Festive Perfection

It’s the most wonderful time of the year, but for most of us that means boatloads of stress, being run off of our feet with present buying, cooking, wrapping and entertaining, and we’re STILL expected to pull a fresh-face out of the bag for all the different social events we …

Harnessing the Power of Papaya

The Papaya. It may seem like a humble fruit which is often part of fruit salads but rarely seen in a lunchbox by itself, but this Central American fruit which is also know as the pawpaw is a powerhouse of beauty benefits and can be found in many of the …

Elemis White Brightening System

Hyperpigmentation and an uneven skin tone is an issue which is suffered by many people, especially those with ageing skin or those who have been life-long sun worshippers. Sun damage itself can be tricky to reverse, but there are things that you can do to deal with hyperpigmentation, which is …

A Balm for Every Problem…

Beauty balms are becoming more and more popular, and with good reason; they often tackle a number of problems with just one product. Balms are rich and potent and offer the skin an extra dose of healing goodness, and are especially good after cosmetic procedures or sun exposure. Elemis, Dermalogica …

Care for Your Eyes with Decleor

According to a recent survey of over 1000 people, both men and women consider the eyes to be the most important feature when determining attraction and with more over 50’s back in the dating pool than ever before, looking after your eyes is key. Decleor offer a huge range of …