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Five Ways to Avoid Cakey Make Up

Photo by Tamara Bellis on Unsplash Makeup trends in the past few years have definitely seen more of a preference for a full face with a heavy coverage base, rather than a more minimalist look. This means that creating a flawless finish with your foundation and concealer is important, otherwise …

Everything You Need to Know About Ceramides

Photo by Pawel Czerwinski on Unsplash As you know if you’re a regular reader, as well as looking at our individual products, we also sometimes like to turn the spotlight on the most important ingredients within those products. Today, it’s the turn of ceramides, and we’re here to teach you …

Five of the Best Serums from Murad

Murad Rapid Dark Spot Correcting Serum Many serums which target dark spots will clear the hyperpigmentation, but this Dark Spot Correcting Serum from Murad actually goes even deeper, to target the cause of dark spots. It can be used daily and contains antioxidant resorcinol that helps prevent the look of …

Enhance Your Glow This Winter

Although December is a very enjoyable month, with holiday season bringing parties, family time, hibernating indoors in pyjamas and lots and lots of food and drink, we often feel a little bit relieved by the time January comes around and we can go back to our normal routine. If there’s …

Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …

Five of Our Favourite Decleor Products

Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …

What’s the Holy Grail of Glowing Skin?

One of the most-requested pieces of advice that our customers want is “how do I get glowing skin?”. Everyone wants that healthy glow which makes us look more youthful and beautiful, but not everyone knows how to get it. That’s why we’ve curated a list of five products which can …

5 Tips for Applying Make-up to Ageing Skin

As we get older, our skin changes, and because of this our make-up routine usually needs to change too. As well as looking at the products we use, we also need to think differently about HOW to apply them, so we thought we’d put together five tips on how to …

Cheat Your Way to Festive Perfection

It’s the most wonderful time of the year, but for most of us that means boatloads of stress, being run off of our feet with present buying, cooking, wrapping and entertaining, and we’re STILL expected to pull a fresh-face out of the bag for all the different social events we …

Harnessing the Power of Papaya

The Papaya. It may seem like a humble fruit which is often part of fruit salads but rarely seen in a lunchbox by itself, but this Central American fruit which is also know as the pawpaw is a powerhouse of beauty benefits and can be found in many of the …