Pure Beauty - The Lichfield Beauty Salon

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Happy holiday hair

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Long days spent on the beach and by the pool are what summer is all about, right?

While we are constantly being reminded to look after our skin when the heat is on, many of take less care of our hair.

If you let your locks take the brunt of the summer sun, before long it will become dull, dehydrated and frizzy.

Don’t despair, you aren’t at disaster’s door yet and you won’t be if you follow our suggestions for keeping your hair in tip-top condition all season long.

Tone down the colour
You might like a lighter look for the simmer, but spending more time in the sun means your hair will lighten naturally. Try to highlight less during the summer months and instead concentrate on protecting your hair by using products that come with a sunscreen.

Add a mask
Why not let the midday sun make your hair healthier? Apply a deep-conditioning mask to you hair, comb into a bun and let the soothing ingredients get to work while you chill out. As well as protecting your hair from salt water and chlorine, doing this will also leave you with soft, shiny locks once again.

Shampoo like a pro
Shampooing your hair every day might be your usual routine but doing this can dry your hair and scalp and even more so during hot weather. Use a mild shampoo every other day, make sure you rinse all the suds away to prevent irritation, then go for a moisture rich, nourishing conditioner and leave to dry naturally.

Leave the products at home
Hairspray and styling products can be extremely drying so ditch them this summer. Many come packed with ingredients like alcohol and ethanol that can cause hair to snap and become brittle, but if you must use them, go for an organic product that is made from non-abrasive natural ingredients that soothe and repair your hair.

Turn the heat off
The sun will give your hair a blast of warmth, so leave the straighteners and curling tongs for nights out only. Rather than blasting with heat, twist random sections of your hair when it is damp, and secure with pins, then as it dries it will curl and by night-time you will be left with pretty waves.

Trim, trim and trim again
Your hair takes a beating during the hot summer months so book in for a trim every six weeks to help keep the ends healthy and strong and you will be glad you did come autumn.

Eat the right stuff
As well as looking at what you put on your hair, you also need to think about what you are putting into your body. Foods that are rich in omega-3 fatty acids like salmon, spinach and eggs, as well as fruit, vegetables and whole grains, all help keep your hair looking healthy and vibrant .

Lots of water
As well as a decent diet, it is also vital to drink plenty of water, around 2 litres a day, for healthy hair and go easy on the cocktails as they will dehydrate you.

Have a great summer.

Team Pure Beauty

Uneven Skin Tone? Not Any More!

Uneven Skin Tone? Not Any More!
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Sometimes, you can have skin which is completely free from blemishes, not too dry, not too oily, not prone to any other issue, but still suffer with an uneven skin tone. Many women are happy to cover an uneven skin tone with make up, but that still leaves us lacking confidence when make-up free. We thought we’d take a look at some of our best products for evening-out your skin tone to ensure that you’re showing peak confidence, even without a full face of foundation:

Dermalogica C-12 Pure Bright Serum

This serum from Dermalogica is a potent ally against hyperpigmentation and areas of uneven skin tone. It contains a unique and specially selected blend of oligopeptides, rice-derived phytic acid, zinc glycinate and algae to attack pigmentation imbalance. It’s most effective when used twice daily after cleansing and should be left to soak in for at least a minute before applying anything else to your face.

Elemis White Brightening Even Tone Serum

Elemis is so confident that this serum will improve the appearance of uneven skin, it guarantees that you will see results after just 28 days of usage. It contains a unique combination of daisy and pea extracts which work with encapsulated vitamin C to brighten the skin and reduce the appearance of dark spots, age spots and existing imperfections.

Dermalogica Daily Microfoliant

Something which can worsen the appearance of uneven skin is failing to exfoliate properly. Dull, dead skin cells will cling to the surface and make areas of hyperpigmentation appear worse, which is why it’s important to slough them away. This microfoliant from Dermalogica is powerful enough to drastically improve your skin but is also gentle enough to be used on a daily basis without making skin sore and sensitised. Follow with their C-12 Pure Bright Serum and your skin will look flawless in no time at all.

Elemis Dynamic Resurfacing Gel Mask

This mask from Elemis does such an intense job of resurfacing your skin, that they recommend that you limit your sun exposure while using it as the new skin which is revealed after use will be brand new and very sensitive. Once applied to the face, you can actually feel the mask working on your skin as a tingling sensation, and a combination of powerful botanicals and targeted enzymes encourage the breakdown of dead skin cells and promote cell regeneration.

Dermalogica Pure Night

It makes sense to use more powerful products at night, when they’ve got a chance to properly soak in and you don’t need to worry about applying make-up over the top. This night cream from Dermalogica actually helps to reduce melanin production, which stops future hyperpigmentation from forming, as well as improving barrier protection against moisture loss and strengthening against environmental damage.

Pack like a pro

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We don’t about you, but while we love going on holiday the thought of packing fills us with dread.

From knowing how many dresses to take, what bikini goes with what kaftan and just how many pairs of shoes are enough, getting your case sorted and into the car be totally exhausting.

Fear not, we have come up with some ideas that will take the stress out of packing so all you need to think about it is whether you are going to sip a margarita or a mojito beside the pool.

Documents
Before you do anything else, make sure you put your passport, tickets, booking details and any other paperwork are put together in a plastic folder in your hand luggage. This means it is safe and you know exactly where it is rather than getting lost between T-shirts and skirts, or even worse being left on the kitchen table. It is also a good idea to photocopy or take a picture of these documents and email them to yourself so you have copies if things don’t go to plan.

Don’t over do it
If you are going away for a week, don’t take enough underwear for a month. Take items that you love, that fit well and go for pretty shoes and accessories that will take even the simplest shirt dress from pool to party.

Plan your outfits
Think about what you are really going to wear and as much as you can, plan your outfits. You might find that one simple jersey dress in three colours can be matched with pretty flip-flops for the beach and an ‘on trend’ espadrille for when the sun goes down? If you do need a jacket or wrap for the evenings, wear it while you are travelling and this will save space in your suitcase and double up as an inflight blanket.

Product placement
Be clever with your packing if you want to save space. Put rolled up socks in your shoes, pack light coloured clothes inside out so they don’t get stained and layer carrier bags on the bottom of your case for laundry.

Toiletries
With liquid quotas in hand luggage constantly changing, don’t risk your favourite perfume or expensive sun creams being confiscated before you even reach duty-free. Put your washbag at the top of your case in a plastic bag to prevent foundation spillages on silk dresses and check lids are on tight. This makes everything easy to find on arrival which really helps on early or late flights when you are tired and grumpy. For anything you are taking through security, measure it out and put it in a clear plastic bag as required.

Fold things up
Marie Kondo recommends you fold your clothing at home and we suggest you adopt the same method when packing a case. Go for light items that won’t crease easily, roll or fold them, taking out the air, and pack in order. By doing this, not only will you have more room in your case, you will also be able to see what’s been packed and you’ll spot your favourite dress in a flash.

Keep shoes separate
You might usually slide your trainers down the side of your case and pop a pump next you your pjs, but don’t. Think about where your shoes have been and rather than mix and match them with your smalls, put them in a separate bag on top of your clothes, even spraying a little perfume to keep them smelling sweet.

Double check your stuff
Once your bag is packed, go through it one last time taking out anything you know you won’t wear – like the heels that simply won’t see the light of day during a walking holiday in Scotland.

Happy packing and even happier holidays.

Team Pure Beauty

5 Common Foundation Mistakes

5 Common Foundation Mistakes
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Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes to help you to avoid making them in the future:

Forgetting Primer

If foundation is the base for your make-up then primer is the base for the whole shebang! Prepping your face with a good primer before putting your foundation on is really important if you want your make-up to sit correctly on your face. Using a primer which is specific to your needs can help with dryness, redness, excess oil and even reflecting light and distracting from dark spots, and will give you an overall flawless look with minimal effort.

Using the Wrong Foundation

Just like with skincare, foundation is usually suitable for different skin types and choosing the right one is the key to getting your make-up to last. An oil-based foundation will slide right off of an already oily complexion and something without oil will likely dry out faces which already suffer with dehydration. Choose the right foundation for you if you want the best coverage possible.

Testing it on Your Hand

It’s a simple fact that, although most of us have used the back of our hands for colour-matching our foundation, it’s very unlikely to give you a good match as it’s rarely the same skin tone. The best place to test make-up is along your jawline or under your eyes, so go along to a proper beauty counter with a bare face and ask them to help you to find your match if you want something as close as possible.

Being Too Hasty

Putting your make-up on in a hurry can be problematic for more than one reason. If you’ve just got out of the bath or shower, the chances are that your skin hasn’t had adequate time to cool down and you may perspire your perfectly-applied make-up off within minutes! Also, if you moisturise before you apply foundation (and you SHOULD be moisturising before you apply foundation!) then giving it proper time to soak in is a must, or this will also interfere with the setting power of your foundation.

Applying Concealer First

I’m pretty sure that every make-up guide in every magazine that I read as a teen instructed us to apply concealer and then foundation, but the current wisdom is that concealer is far more effective when applied over the top of our foundation and will help you to achieve both better coverage and a more natural look when applied in that order. Use a beauty blender to blend it all in perfectly for a flawless look.

Give Your Skin a Boost with Elemis Serums

Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with several of their serums showing clinically proven results. Today, we’re taking a look at 5 of the best serums from Elemis to help you decide which would work the best for you.

Elemis Cellular Recovery Skin Bliss Capsules

The little pot contains not one but two different formulations which are designed to moisturise and nourish the skin. The pink pods, which are beautifully rose scented, are to be used in the morning and the purple pods contain soothing lavender which not only helps to rid the skin of free radicals and daily pollutants but also helps to de-stress skin cells and create the ‘Bliss Effect’ for enhanced well-being.

Elemis Hydra-Boost Serum

This serum is specifically formulated for ‘thirsty’ skin which needs an all-day hydration boost and is clinically proven to give a full day of moisturisation to your skin. It contains quinic acid, nourishing dhatelo oil and hyaluronic acid, which are blended with organic myrtle, rich in anti-oxidant phenolic compounds, to help maintain the skin’s natural defence systems. Use it morning and evening for continuous moisture, alongside your usual moisturiser for maximum effect.

Elemis Pro-Collagen Quartz Lift Serum

This serum is truly remarkable in the fact that is give you the instant appearance of having had a face-lift! It’s super intense and leaving skin feeling firm and strengthened, whilst smoothing the appearance of wrinkles. It contains a number of totally natural ingredients such as quartz and argan oil and is made of smaller molecules which penetrate the skin quickly and more deeply, giving such an immediate effect.

Elemis Pro-Collagen Super Serum Elixir

Another serum from the Pro-Collagen range, this serum elixir is intended for use with ageing skin and significantly reduces the appearance of fine lines and wrinkles. With regular use, skin feels smoother and firmer, with significantly better hydration levels and a combination of hyaluronic acid and omega-rich camelina oil provides superior moisturisation leaving the complexion visibly smoother, plumper and more youthful looking.

Elemis White Brightening Even Tone Serum

Discolouration and dark patches can be a real issue, especially with prematurely ageing skin, which is why you need a powerful product to deal with it. This serum is designed to actively target hyperpigmentation on the skin and lighten it significantly, even after just 28 days of use. Past imperfections, such as acne scarring, are visibly reduced and it even works to prevent future over-pigmentation of the skin, too.

Get fit with an app

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If you are fed up with forking out cash on a gym membership you just don’t use, now is the time to cancel that direct debit and exercise a different way and on your terms.

Long gone are the days when you had to head to a sweaty sports hall to get in shape, now you can use a whole host of apps to reach your peak fitness levels.

We have had a look at what’s out there and think you will like what we have found.

FitStar from FitBit is a totally personalised way to boost your activity levels at a price that won’t break the bank. Coming in at £5.99 a month you are getting a totally bespoke personal trainer approach for less than the price of a pint. With just a screen, a little bit of space and a decent dose of motivation, this app is all you need to get fit for once and for all.

If can’t make up whether you want to do cardio, strength training, stretching or yoga, then Sworkit will be right up your street as it offers them all, and some. With plans for beginners, intermediate, and advanced exercisers, and for those who want to be “Leaner,” “Fitter,” or “Stronger.” this gem of an app has our vote. With endless body weight exercises you can workout at your own pace at home, in the park or even on holiday and never have to hit the locker room again.

If you fancy working out alongside Serena Williams and Ellie Goulding, then you need to check out the Nike+ Training Club app. You can choose from over 150 workouts that will put your through your paces, but only pushing yourself to the edge will get you the celebrity look!

If you are looking for something a little more holistic, we think you will like Pocket Yoga. This easy to use, affordable app takes you through hundreds of yoga poses and has nearly 30 different sessions meaning there is something for every zen.

Not an easy option but the Daily Butt Workout gets our vote. Load the app up and each day you can choose from a 5 or 10 minute workout that has various different exercises to tone your butt. With a video for each move as well written instructions this option is easy to follow and the results are out there to achieve if you really put in the time and effort.

In seven minutes you can make a cup of tea, watch the TV, send several emails or you can make a start with the 7 Minute Workout app. This awesome personal training app combines cardio and strength training and as you work out, your progress is tracked and in time your sessions become even more intense!

We all know just how important it is to chill out as well as workout, and Relax Melodies lets you do exactly that. This soothing app is perfect for when you are relaxing at the spa, taking a yoga class, doing some meditation, having a massage and can also be a life saver if you are having trouble sleeping. With over 50 free sounds and melodies you will be one cool customer if you start to use this app.

Got an exercise app you love, let us know as we would love to try it.

Team Pure Beauty

Product Focus – Elemis Dynamic Resurfacing

It’s a fact of life that although most of us would like perfect skin, very few of us really have it and sometimes the normal functions of the body don’t happen as they should. This is definitely true of the skins’ natural exfoliation cycle, which often needs a helping hand to keep your skin looking refreshed and clear, which is why Elemis came up with the Dynamic Resurfacing range. The products are designed to keep your daily exfoliation on track, so we’re looking at the four products in the range:

Elemis Dynamic Resurfacing Facial Wash

Elemis Dynamic Resurfacing Facial Wash

Washing is probably the most important factor in keeping your skin free from dead cells which can make your complexion look dull and lacklustre. This facial wash from Elemis is designed to actively smooth and refine the face, sloughing away dead skin cells and unclogging the upper layers of your epidermis, to reveal vibrant, fresh skin beneath.

Elemis Dynamic Resurfacing Gel Mask

Elemis Dynamic Resurfacing Gel Mask

Masks are a fabulous ally against the build-up of dead skin cells as they can be left on and allowed to work over a period of time. This mask in the Dynamic Resurfacing range has a gel consistency and gives a powerful tingling sensation when applied to the face, so you can actually feel it working. It will not only re-texturise the skins’ surface but also balance sebum production levels whilst protecting the skins natural pH levels.

Elemis Dynamic Resurfacing Night Cream

Elemis Dynamic Resurfacing Night Cream

Night creams are fantastic because you can use rich products which you wouldn’t want to use during the day, and not have to worry about them interfering with your make-up! They also get a long time to soak in and really work, which is what makes this night cream so successful. As well as stimulating the skins’ natural cell renewal processes, it also helps to smooth fine lines and reduce the appearance of other imperfections, too.

Elemis Dynamic Resurfacing Serum

Elemis Dynamic Resurfacing Serum

This serum is powerful stuff, containing four flower Alpha Hydroxy Acids, Selastin and patented Tri-Enzyme technology. It’s clinically proven to smooth the skin’s surface, revealing a beautiful complexion beneath. It also helps with other imperfections, such as wrinkles and enlarges pores and its a good all-round product for a number of skin issues.

Sleep like a baby

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Last week, summer really came to town and while many people love the warmer weather and soaring temperatures, for others it makes hay fever worse and sleeping difficult.

‘I love the sun but getting to sleep and staying asleep is so hard.’
Jo

‘When it is too hot outside my house really heats up and trying to get any sleep is almost impossible so I am too grumpy to enjoy the sun the next day.’
Tara

‘The summer is here but so is my hay fever which sucks as it makes sleep really difficult.’
Donna

We have put together some ideas that we hope will help you get a better night’s sleep so you wake up feeling refreshed and able to enjoy the day ahead of you.

During the day, shut your windows and keep the blinds and curtains closed. Make rooms as dark as possible and try to keep the hot air and the sun out. By doing this you’ll have a cooler room in the evening, when you can open the windows again and let fresher air flood in.

You might want to think about sleeping downstairs on really hot evenings as lower floors tend to be cooler.

You probably won’t feel much like a roast dinner when it is 90 degrees, but if you do want to sleep better in the heat, having a light evening meal with water is probably your best bet. Salads, fruit and smaller protein based snacks and meals will fill you up, but won’t heat you up!

Take a cool shower rather than having a bath before you go to bed. As well as helping you to cool off, a shower, rather than a bath, will rinse away any pollen on your hair and skin that could cause problems as you try to drift off.

Applying a light after sun product to your skin, even if you haven’t had too much sun, can be a great way to cool off before you climb under the sheets.

Put clean pillow cases in the freezer an hour before you go to bed and them will feel wonderfully cold when you lie down to go to sleep.

Another freezer tip, and this time it is for your water. Put a half full bottle of mineral water in the freezer in the morning and at bedtime, top the ice up with cold water and you will have a chilled drink all night long.

Either wear cotton clothes in bed, or none at all. The hot weather will make you sweat more than ever and PJs won’t help you have sweet dreams, so keep those for Christmas.

You will probably also want to ditch your duvet and swap it for a lighter blanket or sheet.

Get a fan. These can be purchased quite reasonably at many shops, as well as on Amazon, and can make life more comfortable when the temperatures are high.

Once you’ve got a fan, put a bottle of frozen water in front of it and let the fan blow over the cold bottle to cool you down. Yes, really.

If you are feeling creative, why not take your covers and water outside and sleep under the stars?

However you do it, we hope you manage to get some sleep even on the hottest nights this summer.

Team Pure Beauty

Busting Some Common Beauty Myths

Busting Common Beauty Myths
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If you’ve ever had a conversation with anyone about something beauty related, I guarantee they’ll have spouted some nugget of age-old wisdom which is actually a total myth! Although people think they’re helping, often these pearls of wisdom aren’t nearly as useful as they’re touted as being, so we thought we’d take a look at five of the most common beauty myths around and debunk them as we go!

Cutting Hair Makes it Thicker

Probably the single most common beauty myth out there, people STILL claim that cutting hair (or brushing it more) will make it thicker. The fact of the matter is, your head has a finite amount of follicles and those follicles will always produce the same amount of hairs with the same thickness, regardless of what you do. Trimming split ends will get rid of that ragged, thinning look at the bottom, but cutting off your hair will definitely NOT make it thicker or grow faster!

Splashing Your Face with Cold Water Closes Pores

Pores will open and close of their own volition and no amount of cold water will make enlarged pores shrink. The key to keeping your pores minimised is to keep the skin really clean so that dirt can’t accumulate in them and use a decent primer to reduce the appearance of uneven skin and larger pores.

Hair Will Start Cleaning Itself

This one can produce particularly grim results if people decide to quit hair washing altogether! Even people who are part of the “no-poo” movement of non-washing will use other things on their hair to keep it clean because your head will produce sebum and sweat no matter what. Opting for a sulphate-free shampoo is basically the best way to keep it clean if you aren’t a fan of of using lots of harsh chemicals on your head.

Make-Up Causes Acne

It’s a common myth that make-up can cause acne, or that acne sufferers have dirty faces. The most common cause of acne in teenagers is an over-sensitivity to hormones or simply a genetic pre-disposition which is passed down from parents. Using a proper acne-related skincare regime such as the Dermalogica MediBac Clearing System will help immensely.

Pulling Out Grey Hair Makes Two Grow Back

As we said above, a hair follicle can’t start growing hair which is wildly different from what is already there, and greying hair is simply a result of the body scaling back melanin production, the thing which gives your hair its natural colour. There’s absolutely zero evidence that pulling out a grey hair would make two grow in its place, otherwise balding blokes would be plucking their heads regularly to make double the hair grow back!

Boost your metabolism with your diet

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We know that your metabolism is partly determined by your genetics, but if you want to fire it up and really getting it working for you, you need to look at what you eat too.

Lots of people think they know what their metabolism does, but just so you know for sure, it describes the chemical processes in your body that keep you alive. This includes making sure your organs work well, you can breathe, repairing cells and digest food.

A sluggish metabolism slows you down, makes you feel below par and can lead to you piling on the pounds.

If this is you, then it’s time to ditch the faddy diets and sugar laden snacks, and instead fill up the foods that will give you a super working, fat-burning body.

Eat when you wake
Eating a decent breakfast means your body won’t go into starvation mode and crawl to a halt to conserve energy. A glass of warm water and lemon accompanied by porridge, eggs or a vitamin packed smoothie will get your metabolism going for the day ahead and help you feel on top of things.

Egg Whites
Egg whites not only taste good when cooked the right way, buy they are really rich in the branched-chain amino acids that your metabolism loves. Of course eggs are also loaded with protein and vitamin D so go for an omelette, scrambled eggs with smoked salmon or boiled eggs with rye toast and you will ready to rev.

Get hot with chilis
Chili peppers are full of the chemical compound, capsaicin, which is brilliant at ramping your metabolism up a gear and they have a handy dose of Vitamin C too. Just one tablespoon of chopped, dried chili peppers being added to your diet each day can help fire things up and get you back on top. You can do this by simply adding the flakes to salsa, stir fries, marinades and sauces.

Whole grain goodness
White bread and cakes taste sweet but it’s whole grains that will get your body burning more fat. This happens because foods like brown rice and oatmeal are rich in fibre so your body has to work harder to break them down than their processed peers. So, go with wholes grains every time you eat.

Catch up with coffee
It’s an oldie, but coffee is still a goodie if you want to get your metabolism in working order. Don’t overdo it, but if you need a hit then have a cup or two a day and let it get to work on your system. If the hard stuff isn’t for you but you still like a hot drink at your desk, green tea has ingredients in it that apparently promote fat-burning, so pop to your health food shop and stock up.

Iron it out
You need to make sure your daily diet is packed with iron because if it isn’t, this can slow your metabolism down and cause other health issues such as anaemia. Ideally you want to eat three or four servings of iron-rich foods, such as chicken, kidney beans, lentils and fortified cereal, a day to keep in tip tops health.

Add water, exercise and sleep to this foodie equation and your body will be up to speed in no time.

Team Pure-Beauty