Pure Beauty - The Lichfield Beauty Salon

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Run the mindful way

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There is no doubt that the benefits of running are plentiful but as well as being great for keeping our hearts and bodies healthy, it can also be good for our minds too.

You might not have thought about practising mindfulness as you run, but if you stop and think about it for a second, it makes total sense.

If you are able to get into the grove, then running while freeing your mind of troubles and simply being in the moment can be hugely impactful.

To help you start your journey, we have had a look at how you can run the mindful way.

Before you go out for a run, just think about your mood, your day and where you are at. Also consider when you run because at the height of rush hour might not be the best time.

Be sure you stretch before you run, as normal, and you might find that adding a little essential oil (we like peppermint) to your vest can help you breathe more easily and clear your mind.

Once on the move, find a comfortable pace. Some days you will be faster and other days you will want to take it easier. See how you are feeling, and go with your mood.

As you run, take a moment to be mindful of the world around you. Take in the weather, the temperature, other runners, dog walkers, the buildings on the street and be conscious of smells, colours and sounds.

Once you have found your pace, just remind yourself of the intention to run mindfully during your session.

When you are ready, choose either your left or right foot and count every time it touches the ground.

Count ten steps, on that foot, and once you get to ten, start again.

As you do this, if any invasive thoughts come into your head, acknowledge them then let them go again.

If those thoughts come back, simply let them go once more. It might take a while for your to get used to running with a mindful intention, but in time those thoughts won’t come to mind and you will get used to running free.

As you run, you will find that you go into a mindful zone where the thoughts of the day and the world around you disappear and you are left with your steps. When this happens, you are running mindfully.

As your practise becomes more natural, you can mix things up a little and try counting your breaths rather than steps and enjoy being at one with your body.

As you come to the end of your run and start to stretch and cool down, stay with your breathing.

By working to slow down and rewire your mind, you really can let go of stress, get fit, and use running to calm down and live in the moment.

So focus on your breath, drop the busy thoughts and watch your steps and as you enjoy the silence of the moment, even on a busy road, you can think more clearly, be more compassionate and connect with yourself and those around you.

Team Pure Beauty

Break-Up Beauty

Break-Up Beauty
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Breaking up with your significant other is rarely easy and time spent crying and feeling sad can have an impact on your appearance. Taking time to be kind to yourself is important, and although your looks are probably the last thing you’re thinking about at the moment, at some point you’re going to come out of the other side of the break up and want to get on with your life! We thought we’d take a look at five products which are essential, post break-up, to get you looking and feeling your best again.

Elemis Aching Muscle Super Soak

If you’ve ever been through a hard time, you’ll know that sometimes it can feel like you’ve run a marathon even if you’ve barely moved, especially if you’ve been doing lots of crying. During times of stress, your muscles are naturally very tense (something to do with Fight or Flight, we suspect) so it’s essential to help your muscles to unwind if you want to feel normal again. The Elemis Aching Muscle Super Soak is the perfect product to put into your bath to help to melt the tension away and soothe your aching limbs.

Dermalogica Daily Cleansing Shampoo

Florence Henderson knew what she was talking about in South Pacific when she sang “I’m gonna wash that man right outta my hair” – often, hair washing falls by the wayside when you’re doing Netflix marathons with a bottle of wine and a family-sized bag of Malteasers and one of the best ways to start feeling more human is to lather up your locks. This shampoo from Dermalogica is gentle but powerful and will wash way dirt and oils to leave your hair looking shiny and new.

Elemis Absolute Eye Mask

Crying will inflame the eye area, leaving tissues congested with fluid and you looking like you’ve got ten rounds with one of the Klitschkos. To reduce this puffiness, you need Elemis Absolut Eye Mask which helps decongest, firm, tone and minimise dark circles. It lifts and revitalises tired eyes, and encourages cell renewal which supports the delicate eye tissue. Use twice a week for best results.

Decleor Essential Tonifying Lotion

If you’ve been wallowing in misery and failing to take care of yourself then your skin is probably in desperate need of a boost and this tonifying lotion is just the product to give it to you. It’s light and refreshing with a sparkling fragrance which will invigorate your skin and awaken your senses. Ingredients include green tea essential water to help remove impurities and tighten pores as well as highly-fragranced Neroli Essential Oil to help protect, repair and fight against dehydration.

Elemis Body Detox Skin Brush

Is there anything more cathartic than the thought of physically brushing away traces of your old relationship?! This brush from Elemis is designed to be used to detoxify the skin by gentle brushing way the top layer of dead skin cells, revealing new, refreshed skin beneath and allowing you to reduce the appearance of cellulite, improve circulation and soften the skin.

Get fab abs from your food

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You might be a total gym bunny or a Pilates queen, but if you don’t eat the right foods, no amount of exercise will give you the toned tummy you so desperately want.

Stock your kitchen cupboards with these winning ingredients, and your battle with that bulge could be over.

Asparagus
Insoluble and soluble fibre are found in this vegetable making it a ‘must-eat’ for good digestion. As asparagus is also a natural diuretic, it can help with water retention as well as acting as a prebiotic helping healthy gut bacteria to flourish.

Avocado
This really has to be top of the superfood list for so many reasons. In this case, as well as offering essential fats, this little beauty is a belly blaster thanks to the high levels of naturally occurring oleic oil. Whether you add to smoothies, chop into salads or mash onto rye bread, getting avocado onto your plate is one of the best things you can do for all round good health.

Bananas
Not just for packed lunches, these potassium powerhouses help us to get rid of sodium as we wee which means saying good-bye to bloating and puffiness. Not many people know this but bananas are packed with starch so when you eat one, your liver is encouraged to switch to fat burning mode, clever, hey?

Blueberries
These pretty little purple darlings contain a powerful antioxidant that is believed to speed up how we burn fat so it isn’t stored around the tummy area. Eat as a snack in the office, add to your morning porridge or pop onto pancakes and you will be happy that you did.

Fennel
This comes with a distinctive taste but it is worth swallowing for the excellent digestive benefits. The roots, seeds and leaves all help deal with bloating, gas, diarrhoea, constipation and cramps as well as acting as a general anti-inflammatory. Thinly sliced fennel can be added to salads or you can take it as a tea – either way, we think it will help make you feel super confident about your stomach.

Oats
Adding wholegrain oats to your diet is one way to get a flatter tum, and if you start at breakfast then all the better. It is believed that eating oats can help improve your gut health and speed up your metabolism. Certain types of oats (including rolled) are full of the soluble fibre that helps to absorb water and slow digestion so you are left feeling fuller, for longer. This type of fibre is also a prebiotic that feeds the good bacteria your tummy needs as well as helping to control blood sugar levels and blood pressure. What are you waiting for, start making porridge for breakfast and taking homemade fruit flapjacks to the office and you will feel fuller for longer.

Water
It might seem obvious, but water also plays a role in keep your tummy healthy and trim. As well as your recommended eight glasses a day, experts say that drinking warm water on an empty stomach is excellent for your digestive system and stimulates the removal of toxins. It might not be your usual coffee kick but starting your day with a glass of warm water with lemon could be the first step towards a healthier, slimmer waistline, so why not give it a go?

Got a tummy trick you would like us to know about? Well, get in touch because we would love to hear all about it.

Team Pure Beauty

Happy holiday hair

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Long days spent on the beach and by the pool are what summer is all about, right?

While we are constantly being reminded to look after our skin when the heat is on, many of take less care of our hair.

If you let your locks take the brunt of the summer sun, before long it will become dull, dehydrated and frizzy.

Don’t despair, you aren’t at disaster’s door yet and you won’t be if you follow our suggestions for keeping your hair in tip-top condition all season long.

Tone down the colour
You might like a lighter look for the simmer, but spending more time in the sun means your hair will lighten naturally. Try to highlight less during the summer months and instead concentrate on protecting your hair by using products that come with a sunscreen.

Add a mask
Why not let the midday sun make your hair healthier? Apply a deep-conditioning mask to you hair, comb into a bun and let the soothing ingredients get to work while you chill out. As well as protecting your hair from salt water and chlorine, doing this will also leave you with soft, shiny locks once again.

Shampoo like a pro
Shampooing your hair every day might be your usual routine but doing this can dry your hair and scalp and even more so during hot weather. Use a mild shampoo every other day, make sure you rinse all the suds away to prevent irritation, then go for a moisture rich, nourishing conditioner and leave to dry naturally.

Leave the products at home
Hairspray and styling products can be extremely drying so ditch them this summer. Many come packed with ingredients like alcohol and ethanol that can cause hair to snap and become brittle, but if you must use them, go for an organic product that is made from non-abrasive natural ingredients that soothe and repair your hair.

Turn the heat off
The sun will give your hair a blast of warmth, so leave the straighteners and curling tongs for nights out only. Rather than blasting with heat, twist random sections of your hair when it is damp, and secure with pins, then as it dries it will curl and by night-time you will be left with pretty waves.

Trim, trim and trim again
Your hair takes a beating during the hot summer months so book in for a trim every six weeks to help keep the ends healthy and strong and you will be glad you did come autumn.

Eat the right stuff
As well as looking at what you put on your hair, you also need to think about what you are putting into your body. Foods that are rich in omega-3 fatty acids like salmon, spinach and eggs, as well as fruit, vegetables and whole grains, all help keep your hair looking healthy and vibrant .

Lots of water
As well as a decent diet, it is also vital to drink plenty of water, around 2 litres a day, for healthy hair and go easy on the cocktails as they will dehydrate you.

Have a great summer.

Team Pure Beauty

Uneven Skin Tone? Not Any More!

Uneven Skin Tone? Not Any More!
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Sometimes, you can have skin which is completely free from blemishes, not too dry, not too oily, not prone to any other issue, but still suffer with an uneven skin tone. Many women are happy to cover an uneven skin tone with make up, but that still leaves us lacking confidence when make-up free. We thought we’d take a look at some of our best products for evening-out your skin tone to ensure that you’re showing peak confidence, even without a full face of foundation:

Dermalogica C-12 Pure Bright Serum

This serum from Dermalogica is a potent ally against hyperpigmentation and areas of uneven skin tone. It contains a unique and specially selected blend of oligopeptides, rice-derived phytic acid, zinc glycinate and algae to attack pigmentation imbalance. It’s most effective when used twice daily after cleansing and should be left to soak in for at least a minute before applying anything else to your face.

Elemis White Brightening Even Tone Serum

Elemis is so confident that this serum will improve the appearance of uneven skin, it guarantees that you will see results after just 28 days of usage. It contains a unique combination of daisy and pea extracts which work with encapsulated vitamin C to brighten the skin and reduce the appearance of dark spots, age spots and existing imperfections.

Dermalogica Daily Microfoliant

Something which can worsen the appearance of uneven skin is failing to exfoliate properly. Dull, dead skin cells will cling to the surface and make areas of hyperpigmentation appear worse, which is why it’s important to slough them away. This microfoliant from Dermalogica is powerful enough to drastically improve your skin but is also gentle enough to be used on a daily basis without making skin sore and sensitised. Follow with their C-12 Pure Bright Serum and your skin will look flawless in no time at all.

Elemis Dynamic Resurfacing Gel Mask

This mask from Elemis does such an intense job of resurfacing your skin, that they recommend that you limit your sun exposure while using it as the new skin which is revealed after use will be brand new and very sensitive. Once applied to the face, you can actually feel the mask working on your skin as a tingling sensation, and a combination of powerful botanicals and targeted enzymes encourage the breakdown of dead skin cells and promote cell regeneration.

Dermalogica Pure Night

It makes sense to use more powerful products at night, when they’ve got a chance to properly soak in and you don’t need to worry about applying make-up over the top. This night cream from Dermalogica actually helps to reduce melanin production, which stops future hyperpigmentation from forming, as well as improving barrier protection against moisture loss and strengthening against environmental damage.

Pack like a pro

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We don’t about you, but while we love going on holiday the thought of packing fills us with dread.

From knowing how many dresses to take, what bikini goes with what kaftan and just how many pairs of shoes are enough, getting your case sorted and into the car be totally exhausting.

Fear not, we have come up with some ideas that will take the stress out of packing so all you need to think about it is whether you are going to sip a margarita or a mojito beside the pool.

Documents
Before you do anything else, make sure you put your passport, tickets, booking details and any other paperwork are put together in a plastic folder in your hand luggage. This means it is safe and you know exactly where it is rather than getting lost between T-shirts and skirts, or even worse being left on the kitchen table. It is also a good idea to photocopy or take a picture of these documents and email them to yourself so you have copies if things don’t go to plan.

Don’t over do it
If you are going away for a week, don’t take enough underwear for a month. Take items that you love, that fit well and go for pretty shoes and accessories that will take even the simplest shirt dress from pool to party.

Plan your outfits
Think about what you are really going to wear and as much as you can, plan your outfits. You might find that one simple jersey dress in three colours can be matched with pretty flip-flops for the beach and an ‘on trend’ espadrille for when the sun goes down? If you do need a jacket or wrap for the evenings, wear it while you are travelling and this will save space in your suitcase and double up as an inflight blanket.

Product placement
Be clever with your packing if you want to save space. Put rolled up socks in your shoes, pack light coloured clothes inside out so they don’t get stained and layer carrier bags on the bottom of your case for laundry.

Toiletries
With liquid quotas in hand luggage constantly changing, don’t risk your favourite perfume or expensive sun creams being confiscated before you even reach duty-free. Put your washbag at the top of your case in a plastic bag to prevent foundation spillages on silk dresses and check lids are on tight. This makes everything easy to find on arrival which really helps on early or late flights when you are tired and grumpy. For anything you are taking through security, measure it out and put it in a clear plastic bag as required.

Fold things up
Marie Kondo recommends you fold your clothing at home and we suggest you adopt the same method when packing a case. Go for light items that won’t crease easily, roll or fold them, taking out the air, and pack in order. By doing this, not only will you have more room in your case, you will also be able to see what’s been packed and you’ll spot your favourite dress in a flash.

Keep shoes separate
You might usually slide your trainers down the side of your case and pop a pump next you your pjs, but don’t. Think about where your shoes have been and rather than mix and match them with your smalls, put them in a separate bag on top of your clothes, even spraying a little perfume to keep them smelling sweet.

Double check your stuff
Once your bag is packed, go through it one last time taking out anything you know you won’t wear – like the heels that simply won’t see the light of day during a walking holiday in Scotland.

Happy packing and even happier holidays.

Team Pure Beauty

5 Common Foundation Mistakes

5 Common Foundation Mistakes
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Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes to help you to avoid making them in the future:

Forgetting Primer

If foundation is the base for your make-up then primer is the base for the whole shebang! Prepping your face with a good primer before putting your foundation on is really important if you want your make-up to sit correctly on your face. Using a primer which is specific to your needs can help with dryness, redness, excess oil and even reflecting light and distracting from dark spots, and will give you an overall flawless look with minimal effort.

Using the Wrong Foundation

Just like with skincare, foundation is usually suitable for different skin types and choosing the right one is the key to getting your make-up to last. An oil-based foundation will slide right off of an already oily complexion and something without oil will likely dry out faces which already suffer with dehydration. Choose the right foundation for you if you want the best coverage possible.

Testing it on Your Hand

It’s a simple fact that, although most of us have used the back of our hands for colour-matching our foundation, it’s very unlikely to give you a good match as it’s rarely the same skin tone. The best place to test make-up is along your jawline or under your eyes, so go along to a proper beauty counter with a bare face and ask them to help you to find your match if you want something as close as possible.

Being Too Hasty

Putting your make-up on in a hurry can be problematic for more than one reason. If you’ve just got out of the bath or shower, the chances are that your skin hasn’t had adequate time to cool down and you may perspire your perfectly-applied make-up off within minutes! Also, if you moisturise before you apply foundation (and you SHOULD be moisturising before you apply foundation!) then giving it proper time to soak in is a must, or this will also interfere with the setting power of your foundation.

Applying Concealer First

I’m pretty sure that every make-up guide in every magazine that I read as a teen instructed us to apply concealer and then foundation, but the current wisdom is that concealer is far more effective when applied over the top of our foundation and will help you to achieve both better coverage and a more natural look when applied in that order. Use a beauty blender to blend it all in perfectly for a flawless look.

Give Your Skin a Boost with Elemis Serums

Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with several of their serums showing clinically proven results. Today, we’re taking a look at 5 of the best serums from Elemis to help you decide which would work the best for you.

Elemis Cellular Recovery Skin Bliss Capsules

The little pot contains not one but two different formulations which are designed to moisturise and nourish the skin. The pink pods, which are beautifully rose scented, are to be used in the morning and the purple pods contain soothing lavender which not only helps to rid the skin of free radicals and daily pollutants but also helps to de-stress skin cells and create the ‘Bliss Effect’ for enhanced well-being.

Elemis Hydra-Boost Serum

This serum is specifically formulated for ‘thirsty’ skin which needs an all-day hydration boost and is clinically proven to give a full day of moisturisation to your skin. It contains quinic acid, nourishing dhatelo oil and hyaluronic acid, which are blended with organic myrtle, rich in anti-oxidant phenolic compounds, to help maintain the skin’s natural defence systems. Use it morning and evening for continuous moisture, alongside your usual moisturiser for maximum effect.

Elemis Pro-Collagen Quartz Lift Serum

This serum is truly remarkable in the fact that is give you the instant appearance of having had a face-lift! It’s super intense and leaving skin feeling firm and strengthened, whilst smoothing the appearance of wrinkles. It contains a number of totally natural ingredients such as quartz and argan oil and is made of smaller molecules which penetrate the skin quickly and more deeply, giving such an immediate effect.

Elemis Pro-Collagen Super Serum Elixir

Another serum from the Pro-Collagen range, this serum elixir is intended for use with ageing skin and significantly reduces the appearance of fine lines and wrinkles. With regular use, skin feels smoother and firmer, with significantly better hydration levels and a combination of hyaluronic acid and omega-rich camelina oil provides superior moisturisation leaving the complexion visibly smoother, plumper and more youthful looking.

Elemis White Brightening Even Tone Serum

Discolouration and dark patches can be a real issue, especially with prematurely ageing skin, which is why you need a powerful product to deal with it. This serum is designed to actively target hyperpigmentation on the skin and lighten it significantly, even after just 28 days of use. Past imperfections, such as acne scarring, are visibly reduced and it even works to prevent future over-pigmentation of the skin, too.

Get fit with an app

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If you are fed up with forking out cash on a gym membership you just don’t use, now is the time to cancel that direct debit and exercise a different way and on your terms.

Long gone are the days when you had to head to a sweaty sports hall to get in shape, now you can use a whole host of apps to reach your peak fitness levels.

We have had a look at what’s out there and think you will like what we have found.

FitStar from FitBit is a totally personalised way to boost your activity levels at a price that won’t break the bank. Coming in at £5.99 a month you are getting a totally bespoke personal trainer approach for less than the price of a pint. With just a screen, a little bit of space and a decent dose of motivation, this app is all you need to get fit for once and for all.

If can’t make up whether you want to do cardio, strength training, stretching or yoga, then Sworkit will be right up your street as it offers them all, and some. With plans for beginners, intermediate, and advanced exercisers, and for those who want to be “Leaner,” “Fitter,” or “Stronger.” this gem of an app has our vote. With endless body weight exercises you can workout at your own pace at home, in the park or even on holiday and never have to hit the locker room again.

If you fancy working out alongside Serena Williams and Ellie Goulding, then you need to check out the Nike+ Training Club app. You can choose from over 150 workouts that will put your through your paces, but only pushing yourself to the edge will get you the celebrity look!

If you are looking for something a little more holistic, we think you will like Pocket Yoga. This easy to use, affordable app takes you through hundreds of yoga poses and has nearly 30 different sessions meaning there is something for every zen.

Not an easy option but the Daily Butt Workout gets our vote. Load the app up and each day you can choose from a 5 or 10 minute workout that has various different exercises to tone your butt. With a video for each move as well written instructions this option is easy to follow and the results are out there to achieve if you really put in the time and effort.

In seven minutes you can make a cup of tea, watch the TV, send several emails or you can make a start with the 7 Minute Workout app. This awesome personal training app combines cardio and strength training and as you work out, your progress is tracked and in time your sessions become even more intense!

We all know just how important it is to chill out as well as workout, and Relax Melodies lets you do exactly that. This soothing app is perfect for when you are relaxing at the spa, taking a yoga class, doing some meditation, having a massage and can also be a life saver if you are having trouble sleeping. With over 50 free sounds and melodies you will be one cool customer if you start to use this app.

Got an exercise app you love, let us know as we would love to try it.

Team Pure Beauty

Product Focus – Elemis Dynamic Resurfacing

It’s a fact of life that although most of us would like perfect skin, very few of us really have it and sometimes the normal functions of the body don’t happen as they should. This is definitely true of the skins’ natural exfoliation cycle, which often needs a helping hand to keep your skin looking refreshed and clear, which is why Elemis came up with the Dynamic Resurfacing range. The products are designed to keep your daily exfoliation on track, so we’re looking at the four products in the range:

Elemis Dynamic Resurfacing Facial Wash

Elemis Dynamic Resurfacing Facial Wash

Washing is probably the most important factor in keeping your skin free from dead cells which can make your complexion look dull and lacklustre. This facial wash from Elemis is designed to actively smooth and refine the face, sloughing away dead skin cells and unclogging the upper layers of your epidermis, to reveal vibrant, fresh skin beneath.

Elemis Dynamic Resurfacing Gel Mask

Elemis Dynamic Resurfacing Gel Mask

Masks are a fabulous ally against the build-up of dead skin cells as they can be left on and allowed to work over a period of time. This mask in the Dynamic Resurfacing range has a gel consistency and gives a powerful tingling sensation when applied to the face, so you can actually feel it working. It will not only re-texturise the skins’ surface but also balance sebum production levels whilst protecting the skins natural pH levels.

Elemis Dynamic Resurfacing Night Cream

Elemis Dynamic Resurfacing Night Cream

Night creams are fantastic because you can use rich products which you wouldn’t want to use during the day, and not have to worry about them interfering with your make-up! They also get a long time to soak in and really work, which is what makes this night cream so successful. As well as stimulating the skins’ natural cell renewal processes, it also helps to smooth fine lines and reduce the appearance of other imperfections, too.

Elemis Dynamic Resurfacing Serum

Elemis Dynamic Resurfacing Serum

This serum is powerful stuff, containing four flower Alpha Hydroxy Acids, Selastin and patented Tri-Enzyme technology. It’s clinically proven to smooth the skin’s surface, revealing a beautiful complexion beneath. It also helps with other imperfections, such as wrinkles and enlarges pores and its a good all-round product for a number of skin issues.