Pure Beauty - The Beauty Salon in Lichfield

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Everything You Need to Know About SkinCeuticals Hyaluronic Acid Intensifier Multi‑Glycan

Photo by Adrienn SkinCeuticals Hyaluronic Acid Intensifier Multi‑Glycan (often called H.A. Intensifier) is a corrective serum designed to enhance the skin’s own hyaluronic acid levels, leading to improved firmness, plumpness and hydration. The multi‑glycan complex helps support the skin’s extracellular matrix, enabling better moisture retention. With 10 % proxylane, 2 % licorice …

Skincare’s Secret Weapon? It’s Still Collagen! Here’s What to Use…

Photo by ㅤ Aksay When it comes to youthful, resilient skin, collagen is the quiet hero working behind the scenes. This naturally occurring protein is essential for keeping our skin firm, plump and smooth, but as we age, our collagen levels start to decline, leading to fine lines, sagging and …

The Ultimate Clarifying Edit: Skincare to Detox and Define

Photo by Daniil Lebedev on Unsplash When your skin starts to feel dull, congested, or weighed down by excess oil and product buildup, it’s time to bring in the big guns: clarifying skincare. Designed to deeply cleanse and detoxify, these targeted products help remove impurities, unclog pores, and restore balance—leaving …

Something For Every Face – Meet Murad’s New Superactive Range

Photo by RDNE Stock project Meet Murad’s new Superactive range, a breakthrough in skincare designed to deliver powerful results with effortless ease. Featuring advanced 3-in-1 moisturisers, these lightweight formulas combine clinically proven actives like plant-based bio-retinoids and precision-dosed salicylic acid to target fine lines, wrinkles, enlarged pores, and uneven texture. …

Yes, You Really Do Need a Heat Protectant for Your Hair!

Photo by Bruno Feitosa If you’re using hot tools on your hair—whether it’s a hairdryer, curling wand, or straighteners—then yes, you really do need a heat protectant. No matter how healthy your strands may seem, repeated exposure to high temperatures can cause breakage, dryness, and long-term damage that’s hard to …

Bloom & Glow: The Power of Botanicals in Skincare

Photo by Pixabay Flowers aren’t just beautiful—they’re powerful allies for your skin. Today’s skincare harnesses the unique benefits of botanical extracts, delivering potent results straight from nature’s garden. Floral ingredients like rose, lavender, chamomile, hibiscus, and orchid are celebrated for their soothing, hydrating, and rejuvenating properties. These extracts are rich …

What Are “Peptides” and Why Do You Need Them in Your Skincare?

Photo by ibnu ihza on Unsplash Peptides have become a buzzword in skincare, promising everything from firmer skin to fewer wrinkles. But what exactly are peptides, and why are they so important for your skin’s health and appearance? Understanding Peptides: The Building Blocks of Skin Peptides are short chains of …

Everything You Need to Know About SkinCeuticals AOX+ Eye Gel

Photo by Photo By: Kaboompics.com When it comes to skincare, the delicate skin around the eyes requires special attention. It’s thinner, more sensitive, and prone to showing early signs of ageing such as fine lines, dark circles, puffiness, and dryness. That’s why many turn to targeted treatments like SkinCeuticals AOX+ …

Energise Your Morning Routine with these Products

Photo by Tikkho Maciel on Unsplash Starting your day with the right skincare and beauty routine can do more than just enhance your appearance—it can energise your entire morning. The right products not only nourish your skin but also help you feel refreshed, confident, and ready to take on whatever …

How to Safely Use Retinol Products During Summer

Photo by Noelle Otto Retinol is a gold-standard ingredient in skincare, praised for its ability to tackle fine lines, acne, and uneven skin tone. But come summer, many people feel hesitant about using it, fearing irritation or sun sensitivity. The good news? With the right approach, you can safely enjoy …