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Ingredient Focus – Centella Asiatica

Photo by Brooke Cagle on Unsplash Here at Pure Beauty, we don’t just sell skincare products – we make it our business to really get to know the products we sell, and that means acquainting ourselves with all sorts of exotic-sounding extracts! One such ingredient is centella asiatica, commonly known …

Our Five Best Skin Purifying Products

When it comes to beauty buzz-words, “purify” is once which gets used a lot – but what does it really mean to purify the skin? Well, in simple terms, purifying your skin just means clearing it of the toxins and bacteria that build up throughout the day. We have several …

New Year, New Self Care Routine

According to the experts, self-care is “the actions that individuals take for themselves, on behalf of and with others in order to develop, protect, maintain and improve their health, wellbeing or wellness”. January is a time that we all reassess how we’re doing things and we think that there’s no …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …