Beauty Trends for 2020

2019 has been a big year for beauty trends, with brows taking the lead above every other part of the face. From brow kits to microblading, everyone’s brows are suitably thick and ‘on fleek’ as the kids would say! But will we be leading into 2020 with our brows or …

Five of Our Favourite Decleor Products

Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …

Repair Your Neglected Skin With These Products

We’re all guilty, at times, of neglecting ourselves. Be it not going to the gym, forgetting to get our hair trimmed or letting our skincare routine fall by the wayside, it’s all stuff which is repairable if we start to make more of an effort. Our clients often come to …

Bare-Minimum Beauty

It’s fair to say that beauty regimes are a spectrum, with some people spending hours and hours on their routines while others prefer to get up and go with minimal effort. We’ve written many times about the optimal skin routines and all the things  that you should  be doing, but …

Break-Up Beauty

Breaking up with your significant other is rarely easy and time spent crying and feeling sad can have an impact on your appearance. Taking time to be kind to yourself is important, and although your looks are probably the last thing you’re thinking about at the moment, at some point …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …

Care for Your Eyes with Decleor

According to a recent survey of over 1000 people, both men and women consider the eyes to be the most important feature when determining attraction and with more over 50’s back in the dating pool than ever before, looking after your eyes is key. Decleor offer a huge range of …