Alcohol – The Skin Disruptor

As well as alcohol leaving you feeling dehydrated, sick and lethargic, the effects of one too many drinks are also visible on our skin and a real disruptor. Think about it, the day after you have had a few glasses of wine with your bestie, your skin might feel tight …

How to get red carpet ready

The award season is well and truly under way and we are constantly seeing Hollywood stars on the red carpet, looking amazing. While you might not have the budget and entourage of an A-lister, we have had a look at how you can look red carpet ready, any time! Be …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

New hair, new you

When it comes to maintaining a youthful glow, many of us think that a good beauty routine, drinking lots of water and using anti-ageing products will achieve this. While there is no doubt these things help, have you ever thought what a change in hairstyle might do for your image? …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

How to Identify Your Skin Type

Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …

Look Your Best in Your Christmas Photos

It’s the time of year when everyone likes to get dressed in their finery and barely a minute goes by when someone isn’ getting their phone out to take another photo. That’s all well and good, but if you’ve spent the morning cooking a huge Christmas dinner (and have partaken …

Perfect Products for the Party Season

It’s that time of year when everyone’s thoughts are turning to the upcoming celebrations and the festive season, which means family gatherings, work parties and a whole load of other events which require us to look our best. Most of us embellish our beauty routine at this time of year …

Eat your way to tight abs

OK, you need to exercise too, but if you are mindful about what you put on your plate and into your body, the benefits can be seen around your tummy. We have had a look at good grub for great abs and we think you’ll be running to the shops …

Dry Skin Saviours

Although the weather is still unusually clement for this time of year (anyone else envisioning wearing shorts and a t-shirt on Halloween?!), once the weather starts to get cooler it’s going to be the prime time for dry skin. The combination of central heating, extremes of temperatures and the simple …