Pure Beauty - The Lichfield Beauty Salon

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Essential oils to help you sleep

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Fed up because you can’t sleep?

Tired everything from a warm bath, hot chocolate and having the window open?

Well, why not give an essential oil a go?

Available in many health food shops and chemists, essential oils are a fantastic way to help ease you to sleep the natural way.

Mixed with a carrier oil (we like sweet almond oil) you can gently rub them into your neck or the bottom of your feet and let their magic get to work. Alternatively, they can be used with a burner and the smell will have you nodding off in no time.

Today there are more oils on the market than ever, and the right one, or combination of several, can have you sleeping like a baby in no time.

Bergamot
Bergamot is a citrus fruit and the oil is cold pressed from either the rind or the peel. Many citrus oils have a stimulating effect, not what you want at night-time, but bergamot is in fact calming. The flavonoids in Bergamot oil are relaxants that soothe nerves and help reduce anxiety, stress and tension – often then causes of insomnia.

Cedarwood
Cedarwood essential oil is a natural sedative. It has a calming, soothing effect on the mind and helps take away tension. The scent encourages your body to release the feel good hormone, serotonin, which is then converted by the brain into melatonin which encourages sleeps so you’ll drift off and awake refreshed.

Lavender
Many people know about lavender and it is believed to help ease anxiety and insomnia. Lavender has a fresh, calm scent that not only helps take away tension and stress but also eases migraines and depression.

Marjoram
You might not know much about marjoram, but you need to know about it. This wonderful oil is great for easing the joint and muscle pain that can prevent sleep. It works because the sweet smell is calming and has a sedative effect that helps lower blood pressure and ease nervous tension, which can stop you from sleeping.

Roman Chamomile
Chamomile is a popular essential oil, but it is Roman Chamomile that really helps with aiding sleep. This ancient herb is well documented for its calming, soothing and relaxing properties and this is down to its sweet, herbaceous scent that creates a calm, peaceful atmosphere that is conducive to sleep.

Sandalwood
Often used in aromatherapy and blended into perfumes, sandalwood oil has a deeply relaxing effect on the nervous system. It has a rich, seductive scent that triggers the feel good endorphins that can calm the brain and help you sleep.

Vetiver
Taken from the roots of the vetiver plant, this oil is great at helping to relax the nervous system and dealing with over stimulation. This was used as a traditional medicine in Asia for centuries and in India it is known as the ‘oil of tranquillity’. You might be surprised at the strong, earthy scent of this oil and to start with, you might want to mix it with a lighter oil such as chamomile or lavender so your senses aren’t overwhelmed but in time you will grow to love it and effect it has on your ability to sleep.

Remember, find an oil that is right for you and whichever one you use, a little goes a long way so don’t overdo it.

Team Pure Beauty

A Rose By Any Other Name…

rose
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Here at Pure Beauty, we’re passionate about the natural ingredients which are used in the brands that we sell and one of our favourites is rose. The oils have many properties which are highly beneficial to the skin, and obviously the fragrance is second to none, so we thought w’d give you a little look at some of our best products from Decleor, Elemis and Dermalogica which harness the power and beauty of the rose:

Elemis Gentle Rose Exfoliator

Exfoliating the skin is a fine balancing act of being abrasive enough to slough away the top layer of dead skin cells whilst doing your best not to stimulate or irritate the remaining skin. This gentle rose exfoliator from Elemis contains micro-spherical Jojoba beads that are blended with hydrating Rose Absolute to gently exfoliate the surface of the skin leaving it silky smooth and soft to the touch. It contains rose petal flower water to deeply hydrate the skin whilst being totally free of parabens SLS or mineral oils.

Dermalogica Antioxidant HydraMist

Free radicals are all around us and can exacerbate the signs of ageing if left o attack your skin. Antioxidants are important in the fight against free radicals and this mist from Dermalogica helps to form a shield against these damaging molecules. As well as harnessing rose and clove extracts comfort and refresh skin while hyaluronic acid acts as a hydration magnet to quench dehydrated skin.

Elemis Rehydrating Rosepetal Cleanser

In order to be properly effective at ridding the skin of make-up and daily grime, some cleansers can be a little drying. However, this cleanser from Elemis is infused with rosepetal water to hydrate the skin while restoring a clean and radiant complexion. It’s ideal deal for sensitive skin, has a light, non-sticky texture and can even be used on the sensitive eye area without causing irritation.

Decleor Rose D’Orient Soothing Night Balm

If you suffer with skin which is sensitive, then night time is often the best time to use a really restorative product as it will have time to soak in without other daily pollutants interfering. This 100% natural, preservative-free balm from Decleor melts into the skin to soothe and restore while you sleep, leaving you to wake up feeling refreshed and repaired.

Elemis Jasmine and Rose Hand and Nail Cream

A beautifully-scented hand cream can feel like a real luxury, especially when it also contains argan oil and vitamin E to intensively nourish the skin too. This hand and nail cream from Elemis contains not only rose but also jasmine to offer a delightful floral scent, as well as white lotus flower milks soften and calm dry and sensitive skin, leaving your hands felling soft and smelling great.

The anti-ageing tips that really work

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Never has there been so much pressure on us to look youthful and while life is busy, it is worth taking time to look after your mind, body and soul so you don’t look older than your years.

Water, water, water
When your skin is dry and dehydrated, it is far more prone to fine lines and wrinkles. One of the simplest ways to combat this is to drink plenty of water and this is because it is full of micronutrients that nourish your body, organs and skin and can help fight signs of ageing. The general guidelines are at least eight glasses a day and you get fed up of plain water, why not add slices of lemon, cucumber and mint leaves to make your taste buds, senses and skin come alive.

Eat for your skin
Eating a healthy, balanced diet is an important part of maintaining good health, and can help you look your best too. Try to eat a wide variety of whole foods including fresh fruit and vegetables, lean proteins, nuts and pulses and if you can keep away from processed, surgery foods that is helpful as these offer little nourishment and leave your skin looking tired.

Don’t smoke
This is a really simple one because if you smoke your skin is going to age. This happens because smoking damages your tissues, reduces the blood flow to the skin and prevents oxygen and vitamins from reaching your skin cells, so wrinkles appear. If you find quitting hard, speak to your GP and talk about the options out there for making the best decision ever for your heath.

Take regular exercise
Fitting regular exercise into your lifestyle will help hold back the years, as even a gentle 30 minute walk cause the heart to pump faster, boosting vital oxygen and nutrients in your muscles, brain and organs. This keeps them well supplied with everything they need to work at their best and you will also flood your body with feel good endorphins giving you plenty to smile about.

Cleanse, tone and moisturise
Drinking water helps us hydrate from the inside and a decent skincare routine can help too. If you want to deal with dry skin, lines, blemishes and pigmentation it is vital to cleanse, tone and moisturise morning and night and adding a serum can give added anti-ageing benefits too.

Be SPF Savvy
Whether it is hot or cold, you are at home or away, don’t go skip the sun cream. Even on the cloudiest of days UV rays can penetrate the skin, damaging cells and making us look older. We suggest you wear an SPF every day, it can be combined with your daily moisturiser, and when the sun it hot, stay in the shade between 11am and 3pm and reapply as needed.

Get your sleep
If you want to look fresh, you need to get enough sleep. We all differ but experts suggest between six and eight hours sleep a night is what to aim for. Have a warm bath, turn off all devices and ensure your bedding is clean and room is at the right temperature and you should be set to snooze.

Keep stress down
Stress can make us tired which can in turn make us look older than we are. We know life is busy and can be hard at times, but try to get a good balance so that stress doesn’t take over. Take time out for you, see family and friends, take some exercise everyday and enjoy life. Don’t make it all about the hard stuff or it’ll show up on your face.

For more details about beauty products that can help deal with ageing, get in touch and we would love to help.

Team Pure Beauty

Beauty Tips for Beach and Poolside

Beauty Tips for Beach and Poolside
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Summer is here and for many of us that means days out to the beach, spending time at a local outdoor pool, or if you’re really lucky, jetting off to foreign shores. Looking our best while we’re relaxing in the sun is usually at the forefront of our minds and we’ve got some tips to help you look good with as little maintenance as possible.

Hair

If you’re a hair straightening devotee, there’s a good chance that it just won’t work for you in a hot, wet environment. Opting for a slightly shaggier look, even using a sea-salt spray to give you a tousled, beachy look will be far less effort than trying to maintain super-sleek locks and will give you far more time for sipping cocktails!

Nails

Tatty nails on your hands or feet are the quickest way to look untidy, but maintaining a mani and pedi while you’re on holiday can be tricky. Opt for a long-wear nail polish, or even a gel manicure so that you’re guaranteed a chip-free couple of weeks. Pack some Decleor Ongles Nail Strengthening Serum to keep your cuticles tidy and use Elemis Exotic Frangipani Monoi Hand and Nail Cream for an incredibly fragrant solution to dry hands.

Skin

Obviously you’ll need to use a sunscreen every day whilst on your holidays but make-up can be a tricky issue. Wearing a full-face of make-up around the pool is often pointless as it ends up sweating off or washing away when you swim, but using Dermalogica Sheer Tint will not only give you a wash of colour and coverage but will also offer SPF20 protection from the sun’s harmful rays.

Hair Removal

Hair removal is often a bit of an issue for women on holiday. Spending time in a bikini means that things need to be kept tidy, so legs, armpits and bikini lines are the minimum to take care of. However, most of us don’t want to be shaving every other day whilst on holiday, nor do we want shaving rash while we’re wearing a bathing suit! Opt for a full waxing session before you jet off to get your hairy areas under control and use Decleor Post-Wax Cream – Sensitive Areas to protect against regrowth and ingrown hairs.

Feet

Here in the Pure Beauty office, we all agree that when we’re on holiday we spend as little time as possible wearing shoes, and when we do wear shoes, they’re usually strappy, sandal-y type things which don’t offer much protection. This can leave our feet feeling a little rough and dry, so keeping some Elemis Treat Your Feet Foot Cream in your suitcase is a really good idea if you don’t want feet like a Hobbit by the time you fly home!

Walk your way to health in May

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With so many of us walking far less than any previous generations, we sometimes need reminding that walking doesn’t just get you from A to B but it can also reduce your risk of disease, improve your physical and mental health, help the environment and boost your social life too.

May is National Walking Month, a campaign created to promote the benefits of walking and one that has been designed to get people walking, whatever fitness level.

The Health Benefits
Walking as an exercise shouldn’t be underrated because on average, walking 10,000 steps burns 400 calories a day, that’s not bad really. Regular walking can help reduce the risk of heart disease, type 2 diabetes, asthma, obesity, strokes, some cancers and helps maintain musculoskeletal health.

Walking can also lift your mood and reduce stress, anxiety and depression and if you do it in the countryside or by the sea you get the added benefit of nature, tranquillity and fresh air.

While our skin and eyes need to be protected against unhealthy UV exposure, some UV light is needed for optimum health. The UV light we absorb when we are outside, walking can alleviate depression, help to regulate our body clock and stimulate Vitamin D production. Vitamin D is vital for us because it boosts our immune systems, helps blood cell formation and allows us to absorb the calcium and phosphorous need for healthy bones and teeth. The World Health Organisation says that 5 to 15 minutes of exposing our hands, face and arms, two to three times a week during summer is enough to keep vitamin D levels high and walking is a great way to get this.

More Benefits of Walking
The great thing about walking is that it is free, anyone can do it and no special equipment is needed. Walking can be done anytime, anywhere and it is really easy to make it part of your everyday routine. You can add to it your journey to school, work or shopping, walk up the stairs rather than taking the lift or even just walk from your desk to another one, it all adds up.

As you’re not obviously ‘exercising’ it can reduce any self-consciousness you might feel and no one even needs to know you are increasing your activity levels so there is no pressure for results.

Walking can also be a fantastic way to meet new friends and improve relationships. Walking on a regular basis with family or friends is the perfect way to catch up and if you want to find new friends and build your social life, a walking group can be brilliant fun and help get your mind, body and soul fit.

As well as being good for you, walling let’s you do your bit for the environment. When we walk rather than using our own, or public transport, we reduce pollution and congestion which helps reduces emissions and in turn improves everyone’s health. OK, it might seem small but we have to start somewhere if we want to keep this beautiful planet of ours safe.

Walking Dos and Don’ts

DO wear comfortable, weather-appropriate clothes and shoes and if you are in a hilly areas, go for well-fitting walking boots.

Do wear sunglasses and a hat when it is sunny to protect your eyes and skin. Remember to apply sun cream before and during your walk, especially in hotter weather and between 11 and 3pm.

Do build up your walking slowly. This isn’t a race, take your time, enjoy walking and make every step count.

DO take care. You might not be running a marathon but take a bottle of water and healthy snack with. Take your phone and let someone know where you are going and how long you expect to be. If you can walk with someone else, do it, and if you are walking alone at night, listening to music might not be a good idea.

DON’T ignore pain. Whether it is blisters on your feet, heart pains or dizzy spells, if you don’t feel well, stop, go home and speak to your GP if it continues.

It’s simple, free, and one of the easiest ways to become more active and fit, so what are you waiting for?

Team Pure Beauty

What Foundation Applicator Should You Be Using?

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When we were younger, foundation application was done either with our fingers or, if we were feeling really swish, with a wedge-shaped sponge that we bought from the local chemist and ran under a tap before using, However, now it seems that there’s a whole load of ways that you can apply your foundation, so we thought we’d give you a rundown of them:

Sponge Beauty Blender

The sponge beauty blender is probably the most like the sponges that we used to use, but HOW we use them is different. Instead of using the blender to smear the foundation over our faces, people advocate using a bouncing action to apply and you’ll get medium to high coverage depending on how many layers you apply. You can use a beauty blender with most liquid forms of foundation and you’d be wise to prep the skin with a primer first.

Silicon Beauty Blender

One of the main complaints about a regular beauty blender is that the porous materials that they’re made of can soak up too much foundation. This means that you end up using twice as much and it costs you more, so some bright spark came up with a silicone version. This is a jelly-like beauty blender which doesn’t soak up ANY of the foundation, just allows you to apply it evenly, giving full coverage. We’d suggest using a mattifying fluid before using a sili-sponge to apply your make up, so you don’t end up with a face which looks like an oil slick!

Brush

Brushes became all the rage a while back and felt quite a lot like applying our foundation like paint, but once we got used to it, we grew to love it. Applying with a brush will allow you to get really precise coverage and allows you to build coverage in areas where you might feel you need a bit more. Make sure skin is well-hydrated and try to opt for a brush which has soft, natural bristles to ensure you don’t end up with irritated skin.

Kabuki Brush

Mineral powder foundation is a brilliant option if you want full coverage but don’t like the feeling of a liquid on your face. Mineral powder is light and gentle on the face, often boasting ingredients which don’t contribute to spots and blemishes, and is ideal for normal or oily skin. A kabuki brush will usually have a short, stubby handle and have shorter, stiffer bristles than other foundation brushes.

Fingers

Believe it or not, fingers are still a perfectly acceptable way to apply foundation, despite what the world may be telling you at the moment! Using a more tactile form of application is ideal if you use a BB cream or tint which is usually part foundation and part moisturiser and needs less blending. It might seem like a no-brainer but ensure your hands are super clean if this is your preferred method of application or you could end up with spots from bacteria transfer.

Soak up the sun the safe way

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Despite advertising campaigns and events like Sun Awareness week, 35% Brits have been sunburnt in the last year while in the UK according to a survey carried out by the British Association of Dermatologists.

Brits are more likely to be sunburnt abroad, with 46% of people who have travelled overseas in the last twelve months admitting to getting sunburnt while away.

These figures are pretty staggering given the danger of sun exposure.

We aren’t saying don’t go in the sun, it makes you feel good and is the only natural way to increases those all-important Vitamin D levels, but when you are bearing your skin to the elements, take care.

While keep sun aware might seem boring and a faff when you could be busy on your tan, getting into good habits is the way forward and could save your life.

Whether you’re young or old, the best way to enjoy the sun, and stay safe is to use a combination of sun cream, clothing and shade.

Stay in the shade when the sun its most powerful which generally speaking is between 11am and 3 to 4pm. This is the perfect time for lunch inside or under a terrace, to have a nap in your room or do some shopping and cool down under the air conditioning.

Long sleeves, a hat and sunglasses are all great ways to cover up and can easily be packed into a beach bag.

When choosing sunglasses, don’t just go for ones that look good. If you want protection for your eyes, buy a pair with the CE Mark and British Standard award. They all need to have a UV 400 label and ensure 100% UV protection appears on them too to be totally safe in the sun. You can also go for wrap around styles as these protect the side of the eyes and are perfect when taking part in water sports.

As well as good quality sunglasses, a cap or hat can offer further protection especially if you are sightseeing.

It is interesting to know that sunscreens don’t protect us 100% from sun damage so this is why it is best to use these, as well as going in the shade and covering up.

If you do want to be protected and have peace of mind as you enjoy a morning coffee in the sun, your cream needs to have an SPF of at least 15 (UVB protection) and a star rating of at least 4 stars (UVA protection). If you are applying old cream, just check the expiry date. Most products have a shelf life of about two years so check the label and if it has passed the use by date, bit in and buy new.

When it comes to application, cover all your body and don’t’ scrimp! Apply generously at least 30 minutes before going out into the sun for the first time in the day and reapply regularly especially after swimming or playing sport and sweating. Behind your ears, the back of the neck and feet are all areas to take care of and are so easily missed in the hurry to get in the pool.

You might be wearing cream but this doesn’t make your skin untouchable. Don’t sit and bake in the midday heat just for the sake of vanity, you really could live to regret it.

We have said it before and we will say it again, try to avoid burning your skin as it really can increase the risk of melanoma skin cancer. If burning does happen, apply an after sun lotion, take a cool shower, apply sun cream liberally when you next go outside and when you do, stay in the shade because you don’t want to make it worse.

Have fun this summer, but look after your skin and stay safe.

Team Pure Beauty

Tips for Getting Your Sun Protection Right

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Here at Pure Beauty headquarters, we’re keeping everything crossed in the hope that some warmer weather might FINALLY be on its way. This means that all thoughts are turning to sunnier days spent outdoors, which in turn means getting our sunscreen on. Although it might seem like a simple case of “slap it all on”, there are some little tips and tricks that you can use to make sure you get the full coverage you need for proper protection, so here’s a few of them:

Use a Beauty Blender

Beauty blenders are all the rage right now, a new and improved way to apply make up to the face. However, using a beauty blender to apply your sunscreen to your face can be a great way to ensure even coverage and to help your skin to really absorb the lotion you use. Opt for a silicone beauty blender so that you don’t end up absorbing the lotion into the sponge instead of your skin, and try to ensure you apply around a teaspoon of sunscreen to your face for proper coverage.

Apply Liberally

This one may sound obvious, but you need to make sure you get it EVERYWHERE. So many people apply their sunscreen and then realise they’ve missed a huge area when it’s too late and they’re already burnt. Even if you have straps covering your shoulders or shorts on your legs, fabric can move and sensitive areas are left vulnerable. Applying your protection BEFORE you get dressed is always a good idea.

Reapply

Applying sunscreen isn’t a one-time thing, unless you opt for something which is designed to last all day, and even then things like sweat or swimming can reduce the effectiveness of your lotion. Try to reapply every two hours to remain protected and possibly more often if you’re doing a lot of activity or spending time in water. Don’t forget, water can also reflect the sun and increase the intensity of a burn, so opting for a sunscreen which is water-resistant will also help.

Get Some Help

Unless you’ve got arms like Mr. Tickle from the Mister Men, there’s a good chance that you simply won’t be able to reach every single area that needs to be covered. The best thing you can do is ask someone to help you; make it a labour exchange where they do yours and you return the favour! If you simply don’t have any help, opting for a spray-on sunscreen may also help.

Think About Timing

Sunscreen takes at least 15 minutes to soak in and reach full effectiveness, so applying it as you shoot out of the door will leave you susceptible to burns. Ensure you leave enough time for your sunscreen to soak in before you leave the house to ensure that the lotion you use is really working for you.

How to Avert a Fake Tan Disaster!

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Here at Pure Beauty, we offer a whole range of gradual tanners, tan accelerators and bronzing moisturisers, all of which allow you to tan gradually, controlling the level of tan that you want and avoiding streaks. However, there are other brands of fake tan out there which don’t give such good results and it’s really common to have a fake tan disaster if you’re not careful! We’ve put together seven top tips for getting rid of streaky, overly orange fake tan so that you can get back to a more normal skin tone!

Head for the Sauna

The combination of the heat from the sauna and the sweat your body will produce is a sure-fire way to help get rid of the fake tan. Take a stiff towel along with you and give yourself a really good towel down once you shower after getting out of the sauna or steam room and it will help to lift off the fake tan. It might not get rid of all of it, but it should definitely reduce it a bit.

Lemon Juice

Lemon juice is acidic and contains enzymes which will help to break down the fake tan, and it’s best to use it when it’s hot. Soak a flannel or washcloth (preferably an OLD one as it’s going to turn orange!) and microwave it for about 30 seconds. Rub the flannel on all of the areas where you need to minimise the tan and it should start to come off pretty quickly.

Peel

If you’ve gone overboard on the facial tan and need to reduce the “Ross from Friends after using the tanning booth” look, then using a facial peeling product will lift off a lot of the tan on your face. Choose something with salicylic acid for maximum effect.

Shave!

Just like with the lemon juice, there’s something in shaving foam which can help to take down the intensity of fake tan, so if your legs are the problem then simply shave them! The combination of the shaving foam and the actual exfoliating action of the shaving will make your legs look far less orange and will help to even out any uneven areas.

Toothpaste

Toothpaste can be handy on smaller areas where you’ve ended up with splodges of fake tan, such as your hands if you’ve had a tanning mitt failure! Rub the toothpaste on the areas you want to eliminate BUT it needs to be toothpaste which is pure white – for some reason, the stripy varieties just won’t cut it!

Exfoliate

Most people thing of exfoliating BEFORE they tan, but if you’ve had a disaster then exfoliating after could be the solution to the problem. An exfoliating body scrub is the perfect product to use if you need to reduce your David Dickinson-style hue!

Body Brush

A body brush is also great for sloughing away the layers of dead skin, as well as any overly-tanned areas that you want to minimise. Dry brushing is effective at reducing streaks and can be done before shaving to give you the best results.

The Beauty Benefits of Aloe Vera

Benefits of Aloe Vera
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Many of the products that we sell here at Pure Beauty contain a whole host of natural ingredients which harness the wholesome power of the earth to enrich your skin. One ingredient which features heavily, and has in fact been used for centuries for everything from sun burn to stretch marks, is aloe vera so we thought we’d take a moment to look at some of the aloe-containing products we offer so that you can see which products from Decleor, Dermalogica and Elemis benefit from its uses.

Decleor Post-Wax Double Action Gel

Waxing can be tough on the skin, leaving it feeling red, sore and highly sensitised afterwards, which makes using ultra-soothing aloe vera in a post-waxing product common sense. This gel from Decleor relies heavily on aloe vera to immediately soothe skin and reduce redness and inflammation after a hair removing session. Additionally, it will also reduce the risk of ingrown hairs and slow regrowth, allow you to wax less often.

Dermalogica Gentle Cream Exfoliant

Sometimes, the best way to make your skin look better is to simply slough away the dead skin cells on the surface, revealing the newer, fresher skin below. However, exfoliation can be harsh for some skin types, which is why this exfoliant from Dermalogica is enriched with the aloe vera so that your skin can be soothed AS SOON as the exfoliation happens. While natural fruit enzymes remove the dead skin, extracts of lavender, aloe vera and coneflower help reduce sensitivity and soothe skin.

Elemis Skin Soothe Shave Gel

Most men use the traditional method of wet shaving their face, some every day, which can be a huge cause of irritation to the delicate skin of the face. Using the right products to provide a barrier between face and blade is hugely important and this soothing shave gel captures the power of aloe vera, as well as anti-inflammatory extracts of arnica and chamomile and cooling menthol, to ensure maximum soothing power

Dermalogica Multi-Active Toner

This toner from Dermalogica is called “multi-active” for very good reason, as it performs a whole host of functions on your face. Using aloe, as well as lavender, balm mint and arnica, to refresh, repair and soothe the skin, it also adds critical moisture to the skin and evens out porosity of the skin to allow moisturizer to be more evenly absorbed. The spray is also totally fragrance-free which means that it appeals to lots of male Pure Beauty customers who don’t wish to use products which a feminine scent.

Dermalogica Skin Prep Scrub

This exfoliating scrub from Dermalogica was actually re-formulated back in March 2015 to ensure that the best possible combination of ingredients were being used. It uses natural ingredients such as finely-granulated corn cob meal which help to remove dead skin cells while extracts of mallow, ivy and cucumber plus soothing aloe vera help to prevent over-stimulation of the skin.