Why You Should Be Using a Primer

It seems, in recent years, that everyone’s make-up routine has become a whole lot more complicated. Instead of applying foundation, then eyes and lips, now everyone is starting with their eyebrows before foundation, using primer, then contouring, then baking, then using a finishing spray, then…the list just seems to go …

Let Decleor Smooth Your Skin Without Make Up

For many women, make-up is a fact of life and a normal part of their daily routine. There are, however, plenty of us who would rather forego the faff of putting their face on and who dislike the feeling of heavy creams and foundations on their skin. The problem there …

Uneven Skin Tone? Not Any More!

Sometimes, you can have skin which is completely free from blemishes, not too dry, not too oily, not prone to any other issue, but still suffer with an uneven skin tone. Many women are happy to cover an uneven skin tone with make up, but that still leaves us lacking …

5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

Product Focus – Elemis Dynamic Resurfacing

It’s a fact of life that although most of us would like perfect skin, very few of us really have it and sometimes the normal functions of the body don’t happen as they should. This is definitely true of the skins’ natural exfoliation cycle, which often needs a helping hand …

Five Beauty No-No’s You Should Have Given Up for Lent

We’re already a little way into Lent and here at Pure Beauty we’ve given up various things, from chocolate to prosecco, which is just as difficult as it sounds! We thought we’d take a lighthearted look at some of the biggest beauty sins that people commit because although it might …