Dealing with the Beauty Sceptics

For every skincare devotee, there’s always someone out there who is sceptical of all things beauty related. Here at Pure Beauty, we’re honest about the products we use and while we don’t claim they cure all, each and every one is useful at doing its own thing. Today, we thought …

Reverse Beauty Hacks

The internet is absolutely AWASH with articles and videos showing you so-called ‘beauty hacks’, many of which are just ridiculous and some which could potentially do more harm than good. We appreciate the need for corner cutting at times, but you only get one body and looking after it properly …

Tips and Tricks for Thicker-Looking Hair

When it comes to thick hair, some of us are blessed and some of us less so, and while it’s not something you’re going to be able to fundamentally change (your hair has a set amount of follicles, usually determined by genetics), there are things that you can do to …

The Importance of Oxygen

With so much talk about how “antioxidants” are important to the skin, it might be easy to forget that oxygen is actually vital for the proper function of the skin. Oxidation is actually the decaying process that occurs when cells metabolize oxygen.  As we get older, however, the skin loses …

Happy holiday hair

Long days spent on the beach and by the pool are what summer is all about, right? While we are constantly being reminded to look after our skin when the heat is on, many of take less care of our hair. If you let your locks take the brunt of …

A Rose By Any Other Name…

Here at Pure Beauty, we’re passionate about the natural ingredients which are used in the brands that we sell and one of our favourites is rose. The oils have many properties which are highly beneficial to the skin, and obviously the fragrance is second to none, so we thought w’d …