Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Everything You Need to Know About Ceramides

Photo by Pawel Czerwinski on Unsplash As you know if you’re a regular reader, as well as looking at our individual products, we also sometimes like to turn the spotlight on the most important ingredients within those products. Today, it’s the turn of ceramides, and we’re here to teach you …

Cooling Your Complexion with Pure Beauty

Photo by Ben Eaton on Unsplash If you struggle with dry or combination skin, you probably have issues with sensitivity which can make your skin feel hot and tight. This can make you feel incredibly uncomfortable and can also limit your ability to wear other cosmetics. Fortunately, there are plenty …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

What Do Each of the Olaplex Products Do?

Photo by Element5 Digital from Pexels Unless you’ve been living in a cave for the last few years, there’s a good chance you’ll have heard of Olaplex and their repairing treatments which have revolutionised the haircare market. But, while most people are aware of the brand, not everyone will know …

Top 5 Products to Repair and Rejeuvenate

Photo by Ivan Samkov from Pexels When it comes to anything beauty related, we tend to agree that maintenance is better than repair – regular self care means that things tick over nicely instead of needing to be rescued. However, this isn’t always possible and things like lack of time, …

Get Luxurious with Pure Beauty

Even if you’re the sort of person who is very low key and low maintenance on a day-to-day basis, almost all of us enjoy some sort of luxury now and again. This could be your choice of clothes, shoes, handbags or homewares, but for us the real way to treat …

Exercising in Winter – How To Do it Right

Running is such a great exercise, as it’s something that you can do almost anywhere, at any time  and you don’t really have to spend any money to be able to do it. However, running in the winter isn’t always as pleasant, but there are things that you can do …

Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …

Repair Your Neglected Skin With These Products

We’re all guilty, at times, of neglecting ourselves. Be it not going to the gym, forgetting to get our hair trimmed or letting our skincare routine fall by the wayside, it’s all stuff which is repairable if we start to make more of an effort. Our clients often come to …