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Azelaic Acid – The Ingredient Your Acne-Prone Skin Needs

Photo by Clem Onojeghuo on Unsplash Acids are more popular than ever in skincare and if asked, we’re sure that most people could name a few, such as salicylic, glycolic or lactic acids. Azelaic acid is probably less well-known, but it’s equally as useful for our skin. Here’s a rundown …

Everything You Need to Know About Ceramides

Photo by Pawel Czerwinski on Unsplash As you know if you’re a regular reader, as well as looking at our individual products, we also sometimes like to turn the spotlight on the most important ingredients within those products. Today, it’s the turn of ceramides, and we’re here to teach you …

Our Five Best Skin Purifying Products

When it comes to beauty buzz-words, “purify” is once which gets used a lot – but what does it really mean to purify the skin? Well, in simple terms, purifying your skin just means clearing it of the toxins and bacteria that build up throughout the day. We have several …

Five Hacks for Clearer Skin

If you’re one of the millions of women in the UK who has acne or spot-prone skin, you probably have a skincare routines that is almost hard-wired into your brain to help you keep your spots at bay. There are, however, a lot of things that can contribute to breakouts, …

Five Best Foods for Anti-Ageing

Having a proper skincare routine is one of the key factors in making sure you halt the ageing process that your skin goes through. There are, however, things that you can eat which will also contribute towards halting the signs of ageing, so we thought we’d tell you about five …

Smooth it Out with Pure Beauty

One of the biggest questions we’re asked by our customers is “how can I get smoother skin?”, which isn’t always about their faces, but sometimes also referring to their necks, chests or even their bottoms! Smooth skin has always been a desirable quality, but with the rise of the Instagram …

Let Decleor Smooth Your Skin Without Make Up

For many women, make-up is a fact of life and a normal part of their daily routine. There are, however, plenty of us who would rather forego the faff of putting their face on and who dislike the feeling of heavy creams and foundations on their skin. The problem there …

Break-Up Beauty

Breaking up with your significant other is rarely easy and time spent crying and feeling sad can have an impact on your appearance. Taking time to be kind to yourself is important, and although your looks are probably the last thing you’re thinking about at the moment, at some point …

Product Focus – Elemis Dynamic Resurfacing

It’s a fact of life that although most of us would like perfect skin, very few of us really have it and sometimes the normal functions of the body don’t happen as they should. This is definitely true of the skins’ natural exfoliation cycle, which often needs a helping hand …

Which Elemis Range is Best for You?

You may have noticed that, here at Pure Beauty, we’ve recently added a whole new brand to our site: Elemis. It’s a well-known and well-loved brand which contains products we have huge amounts of faith in and which compliment the products we already sell from Dermalogica and Decleor. To help …