Pure Beauty - The Beauty Salon in Lichfield

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

Give Your Skin a Boost with Elemis Serums

Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …

Get fit with an app

If you are fed up with forking out cash on a gym membership you just don’t use, now is the time to cancel that direct debit and exercise a different way and on your terms. Long gone are the days when you had to head to a sweaty sports hall …

Product Focus – Elemis Dynamic Resurfacing

It’s a fact of life that although most of us would like perfect skin, very few of us really have it and sometimes the normal functions of the body don’t happen as they should. This is definitely true of the skins’ natural exfoliation cycle, which often needs a helping hand …

Sleep like a baby

Last week, summer really came to town and while many people love the warmer weather and soaring temperatures, for others it makes hay fever worse and sleeping difficult. ‘I love the sun but getting to sleep and staying asleep is so hard.’ Jo ‘When it is too hot outside my …

Busting Some Common Beauty Myths

If you’ve ever had a conversation with anyone about something beauty related, I guarantee they’ll have spouted some nugget of age-old wisdom which is actually a total myth! Although people think they’re helping, often these pearls of wisdom aren’t nearly as useful as they’re touted as being, so we thought …

Boost your metabolism with your diet

We know that your metabolism is partly determined by your genetics, but if you want to fire it up and really getting it working for you, you need to look at what you eat too. Lots of people think they know what their metabolism does, but just so you know …

Staying Fresh During Air Travel

It’s that time of year when many of us are getting ready to go on holiday but one of biggest concerns we hear from our customers is the fact that plane travel can play havoc with our skin, and often they get off the plane at the other end looking …

How to look good in photos

Let’s face it, from selfies to group hugs, photos are becoming a part of everyday life and with many snaps being put online, you want to look good. Double chins, closed eyes, smudged make-up can be filtered out of the equation, but our guess is you would rather they weren’t …

Product Focus: Elemis Superfood Facial Oil

Most of us know by now that there are foods, and then there are SUPERfoods; superfoods are nutrient powerhouses that pack large doses of antioxidants, polyphenols, vitamins, and minerals. Eating them may reduce the risk of chronic disease, and prolong life, and people who eat more of them are healthier …