Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

Love the skin you are in

You might think that achieving flawless skin, is impossible but we don’t think it is. The struggles with acne, dark circles, age spots, fine lines and wrinkles are real, but if you combine products with lifestyle changes, you can improve the appearance of your skin. We have some easy tips you …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

The Best Sunscreen for your Skin Type

Now that summer is finally in full swing, everyone’s thoughts should be turning to sun protection, but one mistake that people often make is thinking that one type of sun cream will suit everyone, which simply isn’t true. Each face will have different requirements, on top of needing to be …

All About Apricots

Using seasonal fruit and veg in your cooking is a great way to ensure you’re getting the right vitamins, minerals and nutrients from your produce right when it’s at its best, and right now, apricots are at the peak of their growth. Luckily, we don’t have to wait until May …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

A Herbal Treatment for Your Skin

Mankind has been using combinations of herbs for centuries to treat a whole load of ailments, and these days, the best beauty products also harness the powers of nature. From lavender to soothe the skin to rosemary which helps aching joints, we stock a whole range of products which are …

How to Identify Your Skin Type

Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …

Facial Hair Removal for Women – Problems and Aftercare Solutions

More and more women these days are opting for facial hair removal, such as threading, waxing and even shaving. Women of all ethnicities have to deal with hair on their faces, from the finest white hairs which grow on chins to darker hairs on the top lip or sideburns, and …

Harnessing the Power of Papaya

The Papaya. It may seem like a humble fruit which is often part of fruit salads but rarely seen in a lunchbox by itself, but this Central American fruit which is also know as the pawpaw is a powerhouse of beauty benefits and can be found in many of the …