Tackle Your Frown Lines in 2020

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face …

Get to grips with rosacea

While people don’t tend to talk about it much, the skin condition rosacea is a problem for more people than you would think. The acne-like inflammatory condition tends to affect the cheeks, forehead, chin and nose, and while symptoms come and go, it can be a real pain, on many …

Smart beauty tips

We all like to look, and feel good, but with busy lives and endless demands from family and friends, we are often left time poor when it comes to ourselves and run out of the door with wet hair and a smudge of mascara. We have come up with some …

How To Give Yourself a Face Massage

You might not realise it but facial massages are hugely beneficial, not just to your face but to many other areas of the body. The face is full of pressure points and targeting the right ones can help with a whole load of health problems that you might be dealing …

Which Elemis Range is Best for You?

You may have noticed that, here at Pure Beauty, we’ve recently added a whole new brand to our site: Elemis. It’s a well-known and well-loved brand which contains products we have huge amounts of faith in and which compliment the products we already sell from Dermalogica and Decleor. To help …

Top 5 Tips for Applying Foundation

The current trend for foundation seems to be pretty full on; contouring is the preferred method by many and seems to require a dozen different shades of foundation, an extra hour in the day and a degree in geometry. If your foundation style is a little bit more laid back, …