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Sun Exposure – It’s Not Just “The Big C” You Need to Think About

We all know the major issues that sun exposure can cause – obviously skin cancer is the scariest one, but from a beauty point of view, the profound effect it can have on the ageing process is pretty worrying too. There are also other conditions which can be caused by …

Summer hacks for hydration

Drinking water is one of those things we know we need to do, and it sounds super simple, but let’s be honest, it can be really easy to let things slide. The reality is, if we don’t drink enough water it can lead to dehydration, headaches, poor skin, fine lines …

Say Goodbye to Frown Lines

Frown lines usually form in the forehead area between the eyes and above the nose, and although they can worsen with age, they can develop on anyone. The area where frown lines form is an area of high movement, and although many people turn to botox to paralyse the forehead, …

Alcohol – The Skin Disruptor

As well as alcohol leaving you feeling dehydrated, sick and lethargic, the effects of one too many drinks are also visible on our skin and a real disruptor. Think about it, the day after you have had a few glasses of wine with your bestie, your skin might feel tight …

Five Products to Blast Away Frown Lines

When it comes to wrinkles and fine lines, there’s a sliding scale of severity. The feather lines in the corners of your eyes are one thing, but frown lines are usually the mother of all wrinkles, with furrowed brows causing the deepest of trenches above the inner corners of your …

Find the Perfect Nail Colour for Your Skin Tone

Unless you’re like the Queen, who’s worn the same shade of nail polish since 1989, you might like to change your nails on a regular basis. But whether you do your nails yourself or opt for a professional manicure at a salon, you might still be in search of that …

How To Bring Your Skin Out of Hibernation in Time for Spring

20th March is officially the first day of Spring and although it may still be too chilly to throw off the woolly jumpers and parade around in a summer dress, it’s definitely a good time to start bringing your skin out of hibernation. Hydration and exfoliation are the keys to …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …

How to keep your back healthy

Many people are blighted by back pain and this can have a massive impact on your quality of life and makes even the most simple, routine activities difficult and agonising. While you cannot perform miracles, like so many things in life, it you look after your back now, you can …

Don’t let your make up age you

Eternal youth is something that many of us strive for. You might think that your make up is helping you to stay young-looking, but sometimes we get it wrong and it actually ages us. We have had a look at how to wear your make up so that it embraces what …