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Why Encapsulated Ingredients Give Next Level Skincare

Photo by Matthew Tkocz on Unsplash Here at Pure Beauty, we’re well aware of the fact that new buzzwords come along all the time which often makes something which is pretty run of the mill sound new and exciting. However, when it comes to encapsulation, this isn’t the case – …

Free Your Forehead!

You might not think about your forehead all that much, and if that’s the case then good for you. But for some people, their forehead is a source of concern and this could be for a number of reasons. The forehead usually makes up around a third of your face, …

Sun Exposure – It’s Not Just “The Big C” You Need to Think About

We all know the major issues that sun exposure can cause – obviously skin cancer is the scariest one, but from a beauty point of view, the profound effect it can have on the ageing process is pretty worrying too. There are also other conditions which can be caused by …

The Best Ways to Fake Long Nails

It’s a fact that some people are naturally blessed with the kind of nails which grow long and strong, never seem to break and are always neat and tidy. Then there are the rest of us whose nails split, break, get bitten or simply never seem to grow. There are …