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The Power of Serums in Skincare

Photo by RDNE Stock project From hydrating hyaluronic acid serums to rejuvenating vitamin C formulations, serums offer a concentrated dose of active ingredients that penetrate deep into the skin, addressing concerns at their source. This article explores the science behind serums, shedding light on their role in promoting collagen production, …

Five Things You Can Do Which Could Completely Change Your Skin

Photo by Pablo Merchán Montes on Unsplash Our skin is a reflection of our overall health and well-being. If you’ve been longing for radiant, healthy skin, there are several lifestyle changes you can incorporate to make a transformative impact. From simple habits to mindful choices, here are five things you …

Give Your Skincare a Mid-Year Overhaul With These Kits

Image Source There are a few points throughout the year where starting something new feels natural. The first of January is the obvious one, but a lot of us get those feelings in September too, with the start of the new academic year – often whether we’re still in education …

Which Facial SPF is Right for Me?

Photo by Allef Vinicius on Unsplash While it might be wishful thinking to expect to see any sun any time soon, with the horrible weather currently bombarding the UK, here at Pure Beauty we believe that SPF should be an all-year thing. Obviously, it’s more important than even to wear …

The Best Serums for Every Age Group

Photo by cottonbro Taking care of your skin is something which evolves with time. As we age, our skin changes and has different requirements, which means that our skincare also needs to change to meet these requirements. Serum is something that should be a part of every skincare routine, irrespective …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

How to Achieve Your Most Dewy Skin Yet

Photo by Daniel Xavier For the first part of the 2000s, matte skin was the most coveted look in the makeup and skincare industries. However, there has been a huge migration away from the flat-matte look of old and now, dewy, glossy skin is everyone’s top priority. Dewy skin refers …

Summer Skin Hacks for Surviving a Heat Wave

Photo by Julia Caesar on Unsplash If you’ve so much as walked past a newspaper display in the past few weeks, you’ll know that most of the major news outlets are predicting an incoming heatwave, here in the UK. Most of us Brits love the idea of watching the temperatures …

Beauty Scrubs – They Aren’t All Bad!

Photo by Gustavo Fring For some time now, there has been a resoundingly negative attitude towards beauty products which describe themselves as “scrubs “. This is largely thanks to certain brands (which will remain nameless) who used harsh physical exfoliants such as crushed up apricot stones to exfoliate the skin. …

Top Tips for Teen Skin

Photo by Ernest Brillo on Unsplash Whether you are a parent or carer of a teenager, or a teenager yourself, navigating the complicated world of teen-specific skincare can sometimes feel overwhelming. There are so many different sources of advice out there, some of which are incredibly helpful, while others are …