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How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

How to Achieve Your Most Dewy Skin Yet

Photo by Daniel Xavier For the first part of the 2000s, matte skin was the most coveted look in the makeup and skincare industries. However, there has been a huge migration away from the flat-matte look of old and now, dewy, glossy skin is everyone’s top priority. Dewy skin refers …

Summer Skin Hacks for Surviving a Heat Wave

Photo by Julia Caesar on Unsplash If you’ve so much as walked past a newspaper display in the past few weeks, you’ll know that most of the major news outlets are predicting an incoming heatwave, here in the UK. Most of us Brits love the idea of watching the temperatures …

Beauty Scrubs – They Aren’t All Bad!

Photo by Gustavo Fring For some time now, there has been a resoundingly negative attitude towards beauty products which describe themselves as “scrubs “. This is largely thanks to certain brands (which will remain nameless) who used harsh physical exfoliants such as crushed up apricot stones to exfoliate the skin. …

Top Tips for Teen Skin

Photo by Ernest Brillo on Unsplash Whether you are a parent or carer of a teenager, or a teenager yourself, navigating the complicated world of teen-specific skincare can sometimes feel overwhelming. There are so many different sources of advice out there, some of which are incredibly helpful, while others are …

Five Ways to Avoid Cakey Make Up

Photo by Tamara Bellis on Unsplash Makeup trends in the past few years have definitely seen more of a preference for a full face with a heavy coverage base, rather than a more minimalist look. This means that creating a flawless finish with your foundation and concealer is important, otherwise …

Cooling Your Complexion with Pure Beauty

Photo by Ben Eaton on Unsplash If you struggle with dry or combination skin, you probably have issues with sensitivity which can make your skin feel hot and tight. This can make you feel incredibly uncomfortable and can also limit your ability to wear other cosmetics. Fortunately, there are plenty …

Oily Skin? Get Mattifying with These Products

While a lot of people’s thoughts are turning to moisturising products to see them through the drying winter months, those of us with oily skin will still be thinking about ways to mop up that extra sebum. Having oily skin is a constant battle for many people and investing in …

Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …