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What are “Growth Factors” and Why Should You Want Them in Your Skincare

Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …

How to Cope with a Summer Pregnancy

Speaking as someone who has two kids, one born in summer and the other born in winter, the summer pregnancy was way more uncomfortable. My eldest was born in August, which meant months of being large during very warm weather, and each day seemed to bring with it a new …

How to Avoid Sunburn

With the whole of the UK waiting patiently for a bit of nice weather to turn up (who wants to bet it’ll be nice immediately AFTER the Bank Holidays?!), our minds are turning to getting a bit of sun on our faces. However, according to Cancer Research, getting sunburn just …

Five Ways to Ensure You’re Tanning Safely

It’s summer again, which means days spend in the garden, on the beach and having fun in the sun. For most of us, even a little bit of a tan makes us feel like we look healthier, but the risks from sun exposure are very real and can lead to …

5 Things to Avoid to Reduce Wrinkles

Wrinkles. They’re something that most people have to deal with at some point in their life, and for many people they’re just accepted as a fact of ageing. There are, however, lots of factors which will have an impact on HOW much your face wrinkles as you get older and …