Pure Beauty - The Lichfield Beauty Salon

Fantastic Treatments in a fabulous salon with only the best Products and the very Best Beauty Therapists!
 

Don’t let moths ruin your clothes

www.pexels.cpomLet’s face it, most of us have gone to get a favourite item of clothing out of the wardrobe only to find it has been chewed by MOTHS!

Moths breed all year, but do their most damage between June and October and holes are the result of eggs and larvae chewing through your clothes.

We have had a look at how you can make sure your clothes stay moth and hole free, and you can thank us later.

Go for a deep-clean
As we have said, it’s the larvae that cause the problems, so have a look in your wardrobes, cupboards and drawers and if you find what looks like tiny grains of rice, you need to get the hoover out as these guys are the villains. As well as a good vacuum, wipe down surfaces damp cloth and anti-bacterial spray, or go for vinegar diluted with water if you want a moth free zone.

Spread clothes out
As well as less clothes in your closet being good for the environment, this also means it will be harder for larvae to move between items of clothing and it also helps keep your wardrobe ventilated. Moths love nothing more than warm, humid spaces, so if you don’t have those on offer, they won’t be stressing you out.

Keep your clothes clean
This sounds obvious but it’s the smell of human sweat that larvae like, so wash your clothes regularly, especially knitwear, and don’t leave dirty clothes in piles on the floor for longer than a few days. Do check labels and where you can, go for a hot wash to get rid of any nasties – moths and otherwise.

Look after your expensive items
If you do have expensive items, you could think about putting them in garment bags, and dry clean them after wearing them, but take clothes out of the dry-cleaning bags because the plastic attracts the dust that bothersome moths love.

For those vintage finds, remember these can actually be a source of moth infestations, so make sure you wash or dry clean them before putting them into your wardrobe.

Store clothes correctly
If you do change your clothes each season, wash and dry them before packing them away and store them in vacuum-packed bags. Cashmere jumpers and silk scarves should be wrapped in tissue and stored in an airtight box with a sachet of silica to absorb any dampness.

We would suggest that you leave cardboard boxes out of the picture, as moths can chew their way through these in no time at all.

Add oils
Natural products offer extra protection for clothes from moths which hate the smell of cedar wood, lavender and eucalyptus. Cedar wood blocks or sachets of lavender will make sure your fluttery visitors stay well away.

Change your washing powder
Using lavender-scented washing powder and conditioner is another way to deter moths from making a home in your house. This will help protect your clothes, as well as linens and towels, and of course means everything will smell clean and fresh.

Good luck.

Team Pure Beauty

Free Your Forehead!

Free Your Forehead!
Photo by Shannon Litt on Unsplash

You might not think about your forehead all that much, and if that’s the case then good for you. But for some people, their forehead is a source of concern and this could be for a number of reasons. The forehead usually makes up around a third of your face, and if you don’t have a fringe covering it, it’s out there for all to see! Here’s a list of common forehead problems and what you can do to fix them:

Wrinkles

The forehead is an expressive area of your face, unless you’ve had Botox, and it does a lot of moving around, making it prone to wrinkles. Jan Marini C-ESTA Serum is a powerful formula which will help lift, firm and tighten the appearance of facial contours with Vitamin C and DMAE for powerful free-radical protection. Pay extra attention to the deepest lines which are usually between your eyes.

Dry Skin

Dry skin can be a particular problem for foreheads, causing the area to look flaky and making it hard to get make-up to apply smoothly. Exfoliate the area with Decleor Phytopeel Smooth Exfoliating Cream to get rid of any flakiness and then moisturise with Dermalogica Power Rich to keep the dryness at bay.

Acne

The forehead can be an area which is often prone to acne – in contrast to super dry skin, the forehead can overproduce sebum which will clog pores and cause breakouts. Dermalogica Breakout Clearing Booster is a fast acting acne treatment that works within 15 minutes and is formulated to help stop breakout causing bacteria.

Redness

If you’re prone to redness, you’ll know that the forehead is usually a problematic area. Sensitised skin on the forehead can often feel tight and itchy, adding to the discomfort and making you even more aware of the issue. Dermalogica Redness Relief Essence is a lightweight advanced treatment toner that helps calm and balance sensitive skin and will reduce redness and make the skin feel less tight and uncomfortable.

Hyperpigmentation

The forehead is a rally common area for hyperpigmentation, perhaps because it’s eposed to sunlight all year round. It can make sufferers feel very self-conscious and uncomfortable, so tackling it with a targeted product is essential. Dermalogica Pure Light is an advanced, medium-weight, daytime broad spectrum moisturiser that treats hyperpigmentation while shielding the skin from pigment-inducing UV light.

Ease your way into autumn

www.pexels.comAs much as the warm summer months and carefree holiday season are fantastic, there is something soothing about the arrival of autumn and the promise it brings.

As the leaves turn amber and the temperature cools, now is the time to take stock and look after yourself before the festive fun (and stress) kicks in.

We’ve got some easy ways you can embrace the changing seasons and make them work for you.

Find a balance
We know it isn’t always possible, but if you can work a little less or take a break for a few days this can really help you get back on track after a busy summer. Now’s the time to see how much extra work you take on and where changes can be made to ensure you make yourself a priority, and don’t just cater to the needs of everyone around you.

Do something nurturing each day
With so many pressures on us, we often forget to take time to pause and relax. Whether it is reading a new book, going for a gentle walk in the woods, having a manicure, or spending time with fun friends, do something that nurtures your soul once a day and you will benefit from it.

Eat local seasonal foods
With the BBQ now on the back burner and ice creams a bit too chilly to stomach, now is the time to tap into seasonal foods. Apples and blackberries can be found in abundance and make great jams, compotes and crumbles. Soups and stews packed with veg are perfect evening suppers that will warm you up and build your immune system at the same time.

Remember to breathe
We know you automatically do this but thinking about your breathing can make a big difference to how you feel. Why not practice gentle yogic breathing for five minutes when you wake up and certainly before you reach for your phone? To do this, breathe quietly with your eyes closed and start counting four inhales, followed by four exhales. Focus on the now, try not to let your mind wander to what to have for breakfast or if your boss will be in a bad mood, and as you breathe in and out, you will find a new sense of calm for the day ahead.

Get into a routine
We think of routines for children, but the same can work for adults. Have a set time to get up and go to bed (keeping to this at the weekend) and then find a routine that works for you so you can feel in control knowing you have a handle of what needs to be done, and what can wait.

Take some exercise
We know you don’t have endless amounts of time but taking some exercise each day will help your mind, body and soul. We aren’t saying you need to pound the pavements or work up a sweat in the gym, but thirty minutes of activity that gets your body moving, your heart rate up and your cheeks glowing will do you the world of good.We think of routines for children, but the same can work for adults. Have a set time to get up and go to bed (keeping to this at the weekend) and then find a routine that works for you so you can feel in control knowing you have a handle of what needs to be done, and what can wait.

Drink water
Whatever time of year it is, drinking at least eight glasses of water a day will keep you hydrated and on track in all areas of your life.

Team Pure Beauty

Skin Superfoods – Cucumber

Skin Superfoods – Cucumber
Photo by Harshal S. Hirve on Unsplash

For years, cucumber has been known as a cooling veg which is great for the skin, and many a facial is completed with a couple of slices on your eyes to reduce puffiness. However, those who are ‘in-the-know’ know that cucumber is great for the skin in so many ways, which is why it’s used as an ingredient in many of our most popular products. Here’s a list of some of the best of them:

Dermalogica Active Moist

This lightweight, oil-free lotion from Dermalogica offers daily moisture protection to actively combat surface dehydration. Soothing extracts of lavender, mallow and cucumber provide deep hydration while silk amino acids and a unique combination of plant extracts to help smooth and improve the skin’s texture.

Dermalogica Dermal Clay Cleanser

This creamy cleanser is made from a base of natural kaolin and green clays and utilises cucumber extracts to soothe irritation and revitalise tired skin. The unique clay formula thoroughly removes dead cell debris and absorbs excess oils while soothing milk proteins and menthol help calm aggravated skin.

Dermalogica Intensive Eye Repair

A dehydrated area can mean that you suffer from dark circles and more fine lines and wrinkles – Dermalogica Intensive Eye Repair is an ultra-rich cream designed to help diminish dry lines and repair skin damage around the delicate eye area. Skin-replenishing phytonutrients and eye-soothing botanicals of cucumber reinforce the skin’s natural hydration and leave the eye area refreshed.

Dermalogica Multi-Active Toner

This ultra-light toning spray contains ingredients which bind to moisture and ensure maximum hydration for the skin. Cucumber extracts help keep skin smooth and refreshed, making it ideal for rehydrating skin after air travel. It’s formulated without artificial fragrances and colours, so you can be assured that your skin is being touched by only natural ingredients.

Dermalogica Skin Hydrating Masque

This masque from Dermalogica uses a beautifully-combined selection of botanical ingredients, including cucumber, arnica, bitter orange and hops to give the skin a deep wash of moisture. It restores critical moisture to dry skin without unwanted oiliness, helping to restore suppleness and reduce the appearance of fine, dry lines and is suitable for all skin types.

How to easily change our make up for autumn

www.pexels.comWhile summer is definitely the time to be fresh-faced and to go au natural, as autumn sets in and the dew starts to collect on the grass and there’s a nip in the air, could it be that you’re just a little bit over the no-makeup, makeup?

We aren’t saying it’s time to bid sun-kissed skin goodbye, but we do have some fresh ways to welcome in autumn when it comes to your beauty cabinet.

Just as a great leather jacket and statement boots can transform your outfits, these make-up ideas will ensure you’re totally on trend with your look and kick summer bareness to the curb.

Autumn is still a great time to show off your complexion so don’t reach for heavy foundations, instead go for a sheer, radiance-boosting formula that will let your skin breathe and allow your healthy glow to shine through. You might still want to touch up blemishes, but this soft, fresh finish is one way to keep summer alive.

Subtle blush is a year-round must, but this season try to create a flushed look as if you have been out in the chilly fresh air. You can make your cheeks look fab by adding a little extra blush along cheekbones, blending it out toward your temples but always ensure you are line free. We love soft pinks and peaches, but try some shades out and get the right match for you.

Burgundy lips are a striking autumn look and one many of us can pull off. A rich burgundy lipstick looks stunning on clean, dewy skin and volume enhancing mascara will seal the deal. Prep lips with balm to soften them, and use a lip liner to help keep pigment from feathering and messing up your look.

Forget harsh contouring, highlighting is a more natural way to emphasise the points of your face where the light hits it. A touch on your cheekbones and brow arches give your skin a naturally gorgeous finish that doesn’t look too ‘done’ or OTT for the day.

If mauve isn’t on your make up radar, it needs to be. Mauve is the perfect shade to take you from summer to autumn because it gives you a more dramatic look but it’s not too out there. Great for all skin tones, you can wear it on your lips, cheeks, and eyes, so have a play around and see what works for you.

Lashes are one way to bring power to your look, so as the temperatures drop, why not apply several extra layers of mascara to keep the mercury rising. For the best results, wiggle the wand from root to tip and fan lashes towards your temples to create an extra fluttery finish. You can go for black, but for a slightly softer look, brown is a great autumnal option and will match mauve perfectly.

If you are looking for a less is more finish, we would suggest you soften smokey eyes by adding a little shimmer to the inner corners. There are some really gorgeous gold and silver eye shadows in the shops right now and if you keep the rest of your make-up minimal, you’ll score some serious fashion points.

Autumn is the time to rethink pink. Move away from those Ibiza bright pops, and start applying more muted shades that are super chic. You can put pastels on lips, lids and even under your eyes to create a soft, rosy glow that will match the early evening sunset.

Got a fail-safe autumn idea you swear by, let us know as we’d love to hear it.

Team Pure Beauty

Five of the Most Popular Nail Shapes

Five of the Most Popular Nail Shapes
Photo by Analia Baggiano on Unsplash

Nails are big business these days, with 96% of women saying they feel better if they get their nails done and the average yearly spend on nails adding up to around £500 per person! There are a variety of options, from gel manicures on your natural nails, to building up the length and shape with acrylics, but long gone are the blunt-ended talons that everyone had in the Nineties and Noughties. The options for nail shape are varied, but we thought we’d show you some of the most popular nail shapes for 2019:

Almond

Almond shape nails fall somewhere between round and pointy and are perfect for anyone who doesn’t want the severity of a stiletto nail but still wants something feminine and pretty. They require a little length, so if your natural nails don’t grow very well, you might need to use acrylics to achieve the look, but using Nailtiques Protein Formula 2 will help stimulate rapid growth and strengthen nails.

Coffin

Coffin shaped nails, or sometimes called as ballerina shaped nail, is a trendy look for manicures. They curve in almost to the tip where they’re squared off to create an tapered look which is favoured by a lot of celebrities. Probably not a good option for anyone who does any sort of manual work as they’re usually super long, but the look creates a real impact.

Oval

Oval is very similar to the shape of the almond, but the tip is soft and much more blunt. Long or short, oval nails are always going to be a winner. This shape is considered flattering as the curved edge almost mirrors the curve of the cuticle, which (in theory) is the ideal nail style for everyone. Keep them looking tidy with Nailtiques Cuticle Care Oil.

Stiletto

Stiletto nails are NOT for the faint-hearted! The nail is shaped to a severe point and are usually super long, giving them the look of a stiletto heel. This shape requires a lot of upkeep and if done on a natural nail is the shape most prone to breakage, so investing in the Nailtiques After Artificial Treatment Kit before you go for this shape would be a good idea.

Squoval

This may sound like a bit of a nonsense word, but it basically describes a nail with squared-off sides and a rounded top, giving you the best of both worlds. It’s probably the strongest shape and least prone to breakage, and although it’s not as much of a statement as some of the other shapes, it’s probably the most functional shape for every day wear.

Food that will feed your skin

www.pexels.comIf you want your skin to glow, ‘you are what you eat’ is so very true.

Yes, it is important to have a good beauty regime in place and be sure to have facials when you can, but you need to feed your skin well if you want it to stay soft, supple, younger looking and even blemish-free.

We have had a look at some of the foods that can help you have your best skin whatever your age.

Brazil nuts
Some people steer clear of nuts because they contain fat, but they also come with a healthy serving of selenium which helps improve skin elasticity and can relieve redness and inflammation. It also helps the formation of glutathione, which neutralises the free radicals that cause acne. Just a couple of brazil nuts a day are all you need, so buy some the next time you are shopping and enjoy them.

Blueberries and blackberries
Blueberries and blackberries not only taste amazing but these little gems are oozing with the antioxidants that can keep skin clear from spots. Eat them on their own, add to porridge, blend in smoothies or make colourful fruit kebabs and have as a mid-afternoon snack – what’s not to like?

Carrots
Carrots are packed full of the vitamin A and antioxidants that can make your skin look healthy and glowing. Other good sources of skin loving vitamin A rich foods include kale, sweet potatoes, and mangos which are all delicious, healthy and super easy to add into your daily diet.

Broccoli and cauliflower
Broccoli and cauliflower might seem like simple staples, but they both contain glucoraphanin which is great at easing inflamed sun damaged skin and can help keep age spots from appearing. Add to any meal, eat raw with dips and even add to tasty stir fries, whatever you do, eat them.

Fats
We know people shy away from fats, but omega-3 fatty acids are really good for your skin and overall health too. Not only are they are a natural moisturiser, they can regulate inflammation, ease acne, and help keep skin supple and young looking as elasticity is preserved.

Green tea
If you can stomach it’s bitterness, green tea can help soothe inflammation, boost your immune system and reduce the amount of pore blocking oils (aka sebum) your skin produces – not bad, hey?

Oysters
We know this seafood is an acquired taste, but they are zinc rich which is what you need if you suffer from spots. If you really can’t stand them, beef, mushrooms, lamb, pork and pumpkin seeds are also packed with zinc, so it’s worth adding them to your shopping list and seeing if they help you and your skin.

Strawberries
Strawberries aren’t just for Wimbledon. These delicious berries taste fantastic and are an enjoyable source of the vitamin C that is key for healthy, clear skin. Great in smoothies, on top of pancakes or just enjoyed on their own, get some strawberries and keep your skin happy.

Water
If you want great skin, you need to drink around six to eight glasses of water a day as this will stave off the dehydration that makes skin look dry, tired and grey. Have a glass by your bed, keep a bottle (use a recyclable one) with you at all times, and if you work in an office have it on your desk as a constant reminder to drink. You can also have herbal and caffeine-free teas and remember that foods like courgettes and cucumber, also contribute water to your body. Keep alcohol consumption to a minimum and those high energy fizzy drinks can go as they are packed with sugar and won’t do your skin any good.

Watermelon
When you eat watermelon, nitric oxide is produced which can help spots to heal. You might not know this, but the redder the flesh of the watermelon, the better it is for your skin!

So, what are you waiting for – swap the greasy chips for sweet potatoes and the booze for green tea and watch your skin come to life.

Team Pure Beauty

FREE! Meet Dermalogica Kit with Orders over £85.00

If you’re a regular customer, you’ll know that we here at Pure Beauty love to give our customers an added bonus. The latest free gift that we have to offer is the Meet Dermalogica Skin kit, a set which contains mini versions of some of Dermalogica’s most popular products. Skin kits like these are a great way to try new products without committing to buying the full size version right away, and you can get your hands on this one with an £85 spend on your usual Dermalogica picks. Here’s what you’ll receive:

Dermalogica Special Cleansing Gel

This soap-free formulation from Dermalogica is designed to thoroughly cleanse the skin without using irritating ingredients. It contains calming balm mint and lavender extracts to soothe the skin, while natural quillaja saponaria gently foams away toxins and deep-cleanses debris.

Dermalogica Skin Smoothing Cream

This skin smoothing cream from Dermalogica was updated in 2018 to create their best formula yet and now includes Active HydraMesh Technology, to support the structures of the skin and reduce the signs of ageing. The cream will infuse the skin with 48 hours of continuous hydration and help protect against environmental stress while simultaneously locking in moisture and protecting skin’s beneficial bacteria.

Dermalogica Daily Microfoliant

This unique product starts as a powder and becomes a fine microfoliant upon contact with water. It contains papain, salicylic acid and rice enzymes to smooth the skin and accelerate cell renewal, while a unique Skin Brightening Complex of bearberry, aspergillus, grapefruit and licorice helps to balance uneven skin pigmentation.

Dermalogica Multivitamin Power Firm

This product is a godsend for people with chronically dry skin. It helps repair the signs of premature ageing with an infusion of multivitamins, as well as increasing the skin’s elasticity and firmness by stimulating collagen synthesis and reinforcing cell to cell linkages. It uses special skin technology to scavenge dangerous free radicals to help protect skin from environmental stress and protects against moisture loss to minimise fine lines associated with dehydration.

Five Annoying Beauty Problems – and Easy Solutions to Them

Five Annoying Beauty Problems – and Easy Solutions to Them
Photo by Fezbot2000 on Unsplash

Keeping yourself looking good takes effort – let’s face it, not many of us are lucky enough to roll out of bed looking immaculate with any assistance! However, there are lots of niggling issues associated with beauty which can drive you made if you don’t know how to fix them. We thought we’d take a look at some of the most common beauty problems and attempt to give you a solution to each of them.

Red Bumps After Waxing

Our hair grows from hair follicles in the skin and when waxed, these hairs are pulled out with force, and this causes stress on the skin. The basic response of the body to this is inflammation of the site subjected to this stress. This swelling of the hair follicles usually goes down by itself in a day or two. However, if it’s not going down, Elemis Tea Tree S.O.S. Spray contains tea tree oil, a cooling antibacterial, anti-inflammatory ingredient which will kill infection and reduce inflammation.

Peeling Nails

There are various causes of peeling nails, from dehydration, too much time using cleaning products and even certain deficiencies. To prevent peeling nails, eat a balanced diet and drink plenty of water, and ensure you wear protective gloves while cleaning. You should also treat your nails to Nailtiques Protein Formula 2, which is designed for soft, peeling and weak nails.

Cakey Foundation

There are a few factors that can contribute to cakey, over-layered foundation; the first is dead skin cells clinging to the surface of your face, essentially creating a roughly-textured layer that makeup can’t smooth over well enough. Other possible culprits include excessive dryness or dehydration, not using the right skincare or makeup, and simply overdoing it with the foundation and concealer. Use a good exfoliator and make sure you moisturise before applying your make up.

Dry Hair

Heat styling, hair dye and thyroid issues can all cause dry hair, which can be tricky to remedy. The most important thing you can do is add moisture back to your hair, for which we’d recommend Elemis Exotic Frangipani Monoi Hair and Scalp Mask. It’s a luxurious weekly, intensive hair and scalp mask treatment formulated with frangipani monoi and pink clay to help restore softness and strength to dry, damaged hair.

Over-Plucked Brows

Many people spent the whole of the 80’s and 90’s plucking the life out of their eyebrows, so the current trend for thicker, more natural brows may seem impossible for them. Even if you plan to have microblading done, you could improve your overall look by encouraging new eyebrow growth, and lots of our clients have had good results by massaging their brow area with an oil like Elemis Pro-Collagen Marine Oil to encourage cell renewal and hair growth.

How to make self-care a priority in your life

www.pexels.comWe spend so much time being nice to others, we often forget about caring for ourselves.

Practising self-care and self-love might feel indulgent and selfish, but in our fast-paced, switched-on world, it’s a priority, not a luxury.

By showing yourself compassion, consideration and kindness, you can reduce your stress levels, boost your immune system, and generally feel so much better about yourself and your life.

Not sure where to start? Don’t worry, we some ideas to get you started.

Learn to be your own best friend?
Do you tell your best friend how much you hate their legs, or that you think they’re rubbish at their job and make a bad girlfriend? Course you don’t, but we bet you say things like that to yourself from time to time. Self-care is about focusing on the things you love about yourself and talking to yourself as you would talk to a child or a friend. If you start to reframe your inner voice and become your own number one fan, things may start to feel very different for you, and we mean that in a good way.

Take those compliments
If someone tells you they love your dress, like your hairstyle or are impressed by your work progress, say ‘thank you’. This might sound challenging but rather than denying it or putting yourself down, accept it and you will feel ten feet tall. The more you do it, the easier it will get.

Learn to say no
We’re conditioned to say yes to everything, but when it comes to self-care, you need to learn to say no and stick to it. Saying yes too many times can leave you feeling drained, obliged and with no time for yourself it’s easy to become miserable and resentful. From today, start to say “no” and give yourself time to do the things you want to do, or do nothing at all.

Schedule a treat once a month
Having something to look forward to is really important when it comes to self-care. Yes, you have work, there are bills to pay and the house needs to be cleaned, but you need to treat yourself too. Maybe you enjoy a relaxing massage, love catching up with a friend over hot chocolate, or like to have a manicure so your nails look great – whatever it is, book it and keep to it.

Practice forgiveness
Whether it’s forgiving someone else or yourself, being able to let go and forgive can help you move on and live a better life. Holding onto regrets and grievances can take a lot of energy, so lift those heavy weights and move forward with a spring in your step and love in your heart.

Focus on the positives
It’s so easy to focus on the one thing you did wrong, rather than all the things you did right, but this isn’t self-care; it’s self-destruct. Spoiler alert: no one is perfect. No one. Now is the time to stop thinking about the negatives and instead learn from mistakes, but even more importantly, start to celebrate your successes because this is what matters.

Team Pure Beauty