How to Make Yourself Look POLISHED!

Anyone can get ready and make themselves look great, but have you every noticed that there are people out there who managed to go the extra mile to look really polished? It’s usually a combination of small touches that give them that polished look, so we thought we’d take a …

Treatments that will ease the January blues

Let’s be honest, this time of year is pretty bleak. There are bills to be paid, bottles still to recycle and sunshine and Vitamin D seem a world away, so it is no wonder many of us suffer from the January blues. Don’t worry, at Pure Beauty we have some …

4 Common Nail Issues and the Causes

Very few of us are blessed with perfect nails which grow through strong and even, and many of us have issues with our nails which need extra help. Today, we’re looking at four common nail problems which a lot of people have to deal with, and try to find ways …

How to Look More Polished

For many of us, our daily beauty routine consists of what we can fit in during the time we have (which is often about 30 seconds between pushing the kids out of the door for the school run and going to work). There are, however, a few little things that …

A shout out to coconut oil

You might have thought the hype around coconut oil was a passing phase, but we think it is here to stay, and we also thing that’s a good thing. Coconut oil is used in many beauty products, and for good reason: not only is it brilliant for keeping your skin …

Pure Beauty for Pampering Treats

Welcome to Pure Beauty in Lichfield; an oasis of calm just moments from Upper St Johns Street, where you can leave the worries of the world at the door and be pampered to your heart’s content. We pride ourselves on first class customer service and have a team of experienced, …

Beauty Trend – Matte Nails

Whether you keep them short, have gel extensions, shellac, wraps or paint them yourself, nail trends have never been hotter and one of the main ones at the moment is for matte nails. At first, we weren’t sure about how nails looked with a complete lack of shine, but they’ve …