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Beauty Trends for 2020

Beauty Trends for 2020
Photo by Jamie Street on Unsplash

2019 has been a big year for beauty trends, with brows taking the lead above every other part of the face. From brow kits to microblading, everyone’s brows are suitably thick and ‘on fleek’ as the kids would say! But will we be leading into 2020 with our brows or are there a whole new set of beauty trends for the coming year? Our bet is ‘DEFINITELY!’, so we’ve put together a list of predictions for what we think will be big in the world of beauty for the next 12 months:

Jawlines

Lips have been the main focus of cosmetic procedures for quite some time (thanks to a certain Kardashian…), but towards the end of 2019, we saw a shift towards people focusing on their jawline. Jaw and cheekbone fillers are on the up, with people coveting a more defined facial shape, but if you don’t fancy injecting your face, Jan Marini Juveneck improves definition in the jaw area, and tightens skin for a more youthful look.

Unisex Beauty

2019 saw a massive surge in the amount of male make-up influencers, with Jeffree Star, James Charles and Manny MUA all launching their own ranges of make-up. It’s now perfectly acceptable to have a stubble AND a killer cut crease, which is a huge leap for equality, and we think that unisex beauty products, aimed at both male and female markets, will be huge in 2020.

Pink Lips

Lip colour trends are pretty cyclical, and even the classic red goes out of vogue at times. At the end of 2019, we’d already started seeing bold, bright pink lips on various influencers and catwalks during the autumn/winter shows, but it seems like this ‘usually summery’ colour is going to be big from the beginning of 2020. Make sure your lips are in good condition with Dermalogica Nightly Lip Treatment, because bolder colours tend to seep into feathery fine lines around the mouth.

French Manicures

The classic French mani will always be around, but 2019 saw trends for much longer, pointier statement nails that left the simple French manicure in the shadows. We think that 2020 will see an upswing for the French manicure, but we suspect it will get a modern update, thanks to exciting new nail shapes like the scalloped edges we’ve seen on the catwalks.

Creative Eyeliner

Eyeliner was all about the perfect wing in 2019, and many of us spent hours in front of the mirror, perfecting our technique. Eyeliner in 2020 looks like it will be a lot more creative, with pastel and neon colours, floating lines and even double lined eyes. Keep the skin around your eyes in perfect condition for lining with Decleor Hydra Floral Everfresh Hydrating Wide-Open Eye Gel.

Smalls tweaks you can make for a happier 2020

Here we are on the brink of a new decade and we are SO excited we could burst.www.pexels.com

2020 holds so much promise, and we’re looking forward to seeing what the year ahead holds.

The thing is, we know that with all the best intentions in the world, we can soon go back to bad habits and nothing changes, so we have some small tweaks you can make to your life that could make a big difference to how you live it.

Drink water
This old chestnut again, but yes. If you drink around two litres of water a day you will look, and fee better, better for it. This will hydrate your body and skin and if you keep a glass on your desk and a bottle (reusable) in your bag, you will meet your quota with ease. Add lemon, mint or cucumber as well as ice to add flavour and if you fancy it, have herbal teas to warm up and keep on track.

Move it
Dance, run, skip, cycle or jump but whatever you do, move in the new year. Exercise might seem like a pain, but not only will it boost your mood and help reduce your waistline, it gives you time out each day just for you and you will never regret getting up and going for it.

Don’t count calories
We can all get a little obsessed with how many calories we eat, but this doesn’t really help you to be healthier. Eating a balanced diet, with lots of goodness, fibre and colour is a way to move away from calories. Peppers, tomatoes, watermelon, berries, spinach and sweet potatoes are all packed with goodness and will light up your plate as well as your life.

Wash your hands
Yes, we know this sounds obvious but washing your hands can get forgotten but those germs can make you poorly, zapping your energy and setting you back before the decade has even kicked off. When you go to the loo, handle a trolley in the supermarket, stroke a dog or visit a school or surgery, wash your hands to keep those winter lurgies away. to be on the safe side, keep a small bottle of hand gel in your bag and use this if you can’t wash your hands.

Meditate
We do suggest looking into this. You don’t have to go to a class or download an app, unless you want to, but you may well find that taking ten minutes out of your day, sitting and focusing on the here and now, will give you time to calm down, regroup and get a grip on what is troubling you. Find a quiet place to sit, close your eyes, breath in and out and just feel at peace as the world goes on without you.

Make a list
If you find that you can’t make headway, make a list. Writing down what you need to do at work or at home and then ticking things off can help create a sense of achievement and you will feel like you have done something, if not everything.

Go screen free
An hour a day, a day a week or at the weekend – it doesn’t really matter when you take screens out of your life, but try to do this on a regular basis. We know that the digital age makes it hard for us to go off grid, but missing a like on Facebook or a DM on Twitter isn’t the end of the world. After a rest from the glare of a screen, you’ll find you are recharged to exchange comments and you might get time to fit in that all-important exercise when you put your phone down.

Smile
Life is short and you don’t know what is around the corner, so take each day as it comes and be thankful for who you are and what you have.

Happy New Year.

Team Pure Beauty

Tackle Your Frown Lines in 2020

Tackle Your Frown Lines in 2020
Photo by Jeffrey Wegrzyn on Unsplash

All of the skin on your face spends time moving and when you’re young, your skin is full of naturally produced collagen, so that movement doesn’t have much of an effect. However, as you get older and your skin loses the ability to produce collagen, the movement of the face has more of a profound and lasting effect. One of those effects is frown lines, which are usually found above the nose and between the eyes, on the lower part of your forehead.

Many people resort to having Botox or fillers injected into this area to restrict movement and fill the creases so that they appear reduced. If you have frown lines but don’t want to resort to such invasive cosmetic procedures, there are things that you can do which don’t involve having injections in your face. Here at Pure Beauty, we stock several products which work wonders on frown lines, so we thought we would curate a list for you, so that you can start to tackle your frown lines without any sort of surgical intervention.

Elemis Pro-Definition Night Cream

Night creams are a great way to tackle frown lines as they are usually richer in their formulation and therefore better able to tackle deeper lines. This night cream from Elemis is a powerful blend of gardenia stem cells and other naturally derived ingredients which not only tackle frown lines but also deal with sagging jowls, cheeks and chin. It provides a powerful lifting and plumping effect which contours the face and visibly improves the skin without the use of parabens, SLS or mineral oils.

Decleor Neroli Bigarade Oil Mask

This intensive mask from Decleor melts into a fine oil as you massage into the skin, allowing the active ingredients to be efficiently absorbed. It contains wild pansy extract, which encourages your skin’s own natural hyaluronic acid production, plumping the skin and smoothing out wrinkles. It can be used once or twice a week on a cleansed face and works in just 10 minutes, leaving the skin looking more supple and radiant.

Elemis Peptide4 Plumping Pillow Facial

This highly scientific formula from Elemis has biomimetic properties, which means that it mimics the natural processes of the skin. It drenches the skin with moisture, which plumps the skin overnight and seals in hydration so that you wake up in the morning with softer, smoother skin with fewer wrinkles. It helps to balance the skin’s barrier function and works with the natural temperature of your body to help your skin go into repair and recovery mode.

Decleor Energy Concentrate Youth Cream

This cream from Decleor has been designed to not only help to refine wrinkles and contour the face, but it also helps to give the skin a fresh and luminous glow. It contains magnolia essential oils and peony extract as well as ginger and invigorates the skin and the mind. It can be applied in the morning and evening and will tackle frown lines like a pro.

Elemis Pro-Collagen Marine Cream Ultra-Rich

This ultra-rich version of Elemis’ famous Pro-Collagen Marine Cream is a powerful ally against the ageing process. It’s been scientifically proven to reduce the depth of wrinkles in just 15 days and also improves the firmness, tone and hydration of the skin. It contains rich antioxidants which drastically improve the skin’s elasticity and actually goes deep enough to increase cell renewal within the lower layers of the epidermis.

How to keep your cool this Christmas

www.pexels.comIt’s meant to be a time for giving and loving, but let’s face it, Christmas can be hard going and those closest to you can make it even more demanding.

We’ve had a look at how you can stay merry and bright all Christmas long whatever your family and friends throw at you.

Budgets
When it comes to giving gifts, we should really think about the thought that has gone into them, rather than the amount of money that has been spent. If you’re worried a relative may be offended by the value of your gifts, then explain honestly that you’ve spent what you can afford and that thought has gone into your choices and you hope they like what you’ve chosen for them. To save blushes, decide with people what the gift budget is going to be, or you could have a Secret Santa so you all buy one present and that can make it fair for all of you.

Invitation overload
You’ll be invited to more than one party during the Christmas season, so how do you decide where to go and who to say yes to. One way is to accept invitations in the order you receive them, because swapping could be seen as bad manners and if you do duck out, watch what reason you give and what you then post on social media.

Last minute friends and family visiting, or an essential work event can be valid reasons for changing your mind when you have said yes to something, but think about how you would feel if someone shunned you and you found out via Facebook.

Party charm
There is a lot of pressure to be someone you aren’t at Christmas and you might feel as if you need to be super social rather than then sensible, smart person you are. The best plan is to be you, to keep the drinking down to a minimum, remember not to gossip and leave at a good time so you can make it into work the next day.

Delegate
If you are sick and tired of being left to do it all, then this year, do it differently. Make a list of everything that needs to be done, and the people who can help, and this can involve your children too. Talk things over, give everyone a chance to have a say and then divide the jobs out and you won’t feel like you are doing all the giving and the rest of the family are taking.

Family antics
We all know that families can be hard work, so don’t be fooled by glossy images on Instagram – no one is perfect. Look at who wants to see you, who needs to stay, where people want to meet and then set out your plans and arrangements. If you have guests, set a time for them to arrive, and leave, ensure that there are planned activities, budgets for presents and if need be, say that you are going somewhere on their departure date and therefore will say goodbye to them then.

Say thank you
If someone has given you a present, dropped off a homemade cake, had you for dinner or invited you to drinks, then make sure you say thank you. Yes, you can text, but a handwritten card will mean so much more to them, and might make you feel good too.

Take time out for you
Once a day, do something for you. Go for a run, drink a hot cuppa and watch the TV or have a bath, but if you carve out sometime for you, you will be less stressed, feel less put upon and have the chance to recharge before the next present opening session starts.

Whatever you do, have a happy Christmas.

Team Pure Beauty

How to get party perfect hair

www.pexels.comWe often spend a lot of time deciding what to wear to the office party or client drinks at Christmas, but our hair can get overlooked, and this can let us down. We have some simple tips that will ensure your hair looks as fabulous as you feel this festive season.

Don’t wash it every day
You might think your hair needs to be washed every day, maybe washed more than once if you are going out, but it doesn’t. Yes, that just out of the shower freshness is great, but shiny locks can be flyaway and hard to manage, so let things go a day or two and you’ll find it settles down and it’s easier to put up as well!

Part at the middle 
Middle partings might take you back to school and the Girl Guides, but this basic move can be your saving grace. To get the best results, brush your hair and get out any knots and tangles, then when you have a smooth head of hair, go to the middle and divide with a comb. Clean, modern, simple.

Super straight
For chic, timeless glamour, go for a super straight look. The best way to get this right is to use straighteners on hair that hasn’t been washed for a day, or two. Give your hair a comb and before you style it, dampen it with a little water, add a heat protection product, then glide down each section from root to tip. Blast with hairspray and if you have a fringe, be sure you give this the same treatment. Christmas class right there.

Slick it back
Popular with celebrities, the slick backed look can earn you some serious style points as it’s sultry and radiates glamour. You need to start by blow-drying your hair to give it extra lift and then use a foam mousse for hold. While serum will offer shine, gel combed through your hair will give you that Hollywood look. As we said, this isn’t for everyone, so do a trial run and see how you go, but we think you might be surprised at how much you love it.

Stylish, sleek ponytail
When in doubt, go up! A ponytail is super simple, it works with any outfit and can get you out of trouble, fast. Start by creating a middle parting, then smooth your hair with straighteners so there are no fly away strands upsetting the party. Then, pull back your hair into a low ponytail and secure with a band before straightening each section of the ponytail or go for a curl if you wish. Fast and full marks.

Top knot 
If you’re looking for something cute, the top knot gets our vote. A hassle-free top knot can work in the day and it’ll make you look super glam on the dance floor. To get started, you need a ponytail that is split into two sections that you simply twist in opposite directions to create a knot on the top of your head. This isn’t a fierce look, so keep some hair free to frame your face, and if you want, you can curl these for a softer style. For added luxe, use a hairspray with glitter and shine, a swipe of red lipstick and you’re ready to party.

Wave the night away
Last but not least, why not impress with red carpet waves when it comes to party hair? Wavy hair will give you healthy looking, long-lasting ripples of luxury that will look perfect with velvet and gold. Take damp sections of hair and twist and wrap around hot tongs, apply hair spray and if it doesn’t go as planned, you can scoop it up into a ponytail and still look sensational.

Have fun!

Team Pure Beauty

Keep Control of Christmas Breakouts with Dermalogica

Keep Control of Christmas Breakouts with Dermalogica
Photo by Hamburger Arts on Unsplash

When it comes to the Christmas period it’s not unusual for our skin to struggle with the huge amounts of indulgence that we all partake in. Breakouts are one of the most common ways for our skin to react, which means dealing with redness pimples and areas of oiliness or sensitivity. However, this doesn’t have to be a complete disaster around the party season. There are plenty of ways to prevent breakouts before they happen and get control of them if you are unlucky enough to suffer one, when you want your skin to be looking great. Here are suggestions of five great products that you can use to control breakouts over the Christmas period so that your skin doesn’t let you down when you want to look your best.

Dermalogica Clearing Skin Wash

Keeping your skin clean and free from things which will cause spots to develop, and irritation to occur, is the most important part of a breakout free skin routine, so starting your day with Dermalogica Clearing Skin Wash is essential. It helps to control breakouts of spots, blackheads, excess oil and other issues which lead to uneven skin. It contains salicylic acid as well as as a several natural antiseptics such as balm mint, eucalyptus and tea tree, which leave the skin clean, clear and properly prepped for other skin clearing treatments.

Dermalogica Age Bright Clearing Serum

It’s not just young people who have to deal with breakouts, and even those of us with ageing skin will have to suffer the odd pimple every now and again. This serum from Dermalogica is a multi-functional product which contains salicylic acid to reduce breakouts, as well as accelerating cell turnover to reduce the signs of skin aging. It’s the perfect product for keeping your skin in looking youthful and blemish free.

Dermalogica Dermal Clay Cleanser

If you want to get ahead of the curve when it comes to keeping your skin free from impurities then using a cleanser which will remove excess oil and deep cleanse the skin is the way to go. This cleanser from Dermalogica uses kaolin and green clays which will lift away spot-causing sebum, while using calming cucumber and sage to soothe any irritation that your skin might be suffering, limiting the chances of a breakout.

Dermalogica Breakout Clearing Booster

If you are unlucky enough to suffer from a breakout over the Christmas period this skin clearing booster from dermalogica can help to get your skin back to normal within 15 minutes. it contains bacteria killing ingredients which work with the skin to minimise the appearance of spots while preventing over drying and soothing irritation.

Dermalogica Overnight Clearing Gel

Using a product which is applied to the skin overnight is a great idea at this time of year, as it gives your skin a chance to heal while you’re sleeping. This clearing gel is designed to help clear skin congestion and contains complex of vitamins and other ingredients which inhibit the growth of bacteria and stimulate the skins natural healing process. It also contains salicylic acid to get rid of pore clogging skin cells and tea tree oil which is a natural antiseptic.

Five of Our Favourite Decleor Products

Five of Our Favourite Decleor Products
Photo by Logan Weaver on Unsplash

Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been passionate about since we opened our doors. With that in mind, we thought we’d showcase some of our favourite new products from Decleor, so that you can try them for yourselves and fall in love as we have:

Decleor Neroli Bigarade Gradual Glow Lotion

At this time of year when the sun is in hiding and your skin feels dull, getting an extra boost from a gradual tanner can really make you feel better. Decleor Neroli Bigarade Gradual Glow Lotion s A gradual glow moisturiser with a light, melting texture that is easily absorbed into the skin and offers a beautifully natural sun-kissed look from the first application. It harnesses the power of narcissus bulb to help prolong a natural or fake tan and preserve the skin’s youthful appearance.

Decleor Antidote Serum

This serum from Decleor is a wonderful little potion, derived from 97% natural ingredients. It contains a high concentration of hyaluronic acid which strengthens the skin’s barrier and protects it from daily aggressions, such as pollution. It firms the face and leaves the skin soft and comfortable, immediately after application and all day long.

Decleor Neroli Bigarade Oil Mask

This mask offers skin a textural treat, as it melt sinto a fine oil upon application to the skin. This allows the active ingredients to be efficiently absorbed into the skin, where they provide plumping and firming properties. In just 10 minutes, skin is left beautifully hydrated and fresh, making this the perfect product for restoring comfort, suppleness and radiance to the skin.

Decleor Essential Cleansing Milk

This cleansing milk from Decleor may just seem like a simple lotion to remove your make up, but it’s so much more than that. Active ingredients include detoxifying green tea essential water to help remove dirt and tighten pores for a clearer, more radiant complexion, sweet almond oil to leave skin beautifully soft and comfortable, and heavenly-fragranced neroli essential oil to help protect, repair and fight against dehydration.

Decleor Neroli Bigarade Night Balm

If you’re in the market for a night cream which is made from 100% natural ingredients, then look no further than this one from Decleor. This balm hydrates and nourishes the skin at night when it’s most effective for cell renewal and when smoothed onto the face, an amazingly light and gentle sensation dissolves perfectly into the skin. It’s potent enough to hydrate and help repair very dry skin types.

How to heal a hangover

www.pexels.comWhen it comes to drinking, it’s all about damage limitation, on many levels. While it’s good to go out and have fun, too much alcohol can leave you with an empty wallet, splitting headache, dull skin, and a feeling sick is part of the hangover fun too.

Wherever you are this party season and whatever you do, stay safe and we hope our top hangover tips will help you look and feel better, sooner.

Get some water
You need to rehydrate when you have a hangover, so go for water if you can. Juice or squash work too, and if things really did get out of hand, head for the Dioralyte.

Spritz your skin
Booze will batter your skin, but using a face spritz can really help. Keep it in the fridge and it will help freshen things up when you aren’t feeling so bright. And, don’t forget to always take your make up off before you go to bed.

Get juiced!
Resist glugging back a coke to quash that queasy feeling, and enjoy a natural nutrient blast, instead. In the morning make a smoothie made with banana, blueberries, kiwi, flaxseed, cinnamon and avocado. A mix like this will ensure a supply of vitamins and help balance your blood sugar levels again, and hopefully you will start to feel more human again.

Avoid coffee
You might want coffee when you can’t get out of bed, but because caffeine narrows your blood vessels and boosts blood pressure, a latte can make a hangover feel so much worse, not better. It’s also a diuretic and will dehydrate you further, so sip green tea as it’s packed with the healthy antioxidants your body needs to recover.

Shower the pain away
We aren’t saying this will fix the problem, but a shower will make you feel more human and clean away the night before. If you choose a shower gel that is packed with essential oils, the energising scent will make you feel more awake, it’ll boost your senses and sooth tired, dry skin.

Fake it
If you have to go into work and look as bad as you feel, you can give your skin a helping hand by opting for a dewy base. Go for a foundation or tinted moisturiser that hydrates and illuminates your skin, and if you really want to keep looking good, fake tan is a festive skin saviour.

Make it red
You might have gone for gold on the dance floor, but it you want to win medals at work the next day, get in early and wear red lipstick. A pop of vibrant red lipstick will make tired eyes look less tired and drained skin will seem less dull. So, put on a smile and let the red do the talking.

Don’t party every night
The temptation might be to go out all of December, but that won’t do you any good. Try to have a couple for nights at home, and always drink a glass of water, or two, between those potent cocktails and fizzy fizz, and a couple more before bed.

Got a trick we need to know about? Let us know, we are all ears.

Team Pure Beauty

Why apple cider vinegar is hot right now

www.pexels.comWhile your mind might be on mulled wine and cocktails, apple cider vinegar might be something to consider in the run up to Christmas.

Used medicinally and therapeutically for centuries, it is made from apple juice that is fermented into apple cider, and fermented again to become apple cider vinegar.
Your skin, hair, house, and even your pets could benefit from a little raw, organic, unfiltered, apple cider vinegar and this how.

Healthy stomach
The fermentation process encourages the growth of healthy gut bacteria, so drinking apple cider can help with digestion, boost the immune system, and even positively affect mental health. It is also worth noting that as well as probiotics, it also contains anti-viral, anti-yeast and anti-fungal goodness which can make your stomach smile.

Blood sugar control
As you munch on chocolates and salty snacks, you may get a blood sugar crash, but apple cider vinegar can help balance things before they get too out of hand. Sipping a little before dinner may well help keep you on track help and if you aim for three meals and healthy snacks rather than grabbing the selection box for breakfast, you will feel better for it.

Keep weight under control
If you have heard of apple cider vinegar it might have been to do with weight loss. The full facts aren’t 100% but researchers believe it can suppress your appetite, so
add two teaspoons of apple cider vinegar to a glass of water and sip it throughout the day.

Hair care
A lot of shampoos are alkaline, which can topple your hair’s pH levels and cause dry ends, but using apple cider vinegar is the perfect post-shampoo rinse to restore balance, and boost body and shine.  Mix ½ a tablespoon of apple cider vinegar with a cup of cold water, and run the solution through your hair after shampooing.

Use it as a cleaner
Yes, we know we said drink it, but the anti-bacterial properties in apple cider vinegar mean you can use to clean the house and it will make everything from the kitchen worktops to the shower, shine. Mix ½ a cup of apple cider vinegar with one cup of water, and get cleaning. Microwaves, kitchen surfaces, windows, glasses, and mirrors will love it, it can also be used in dishwashers as a substitute for detergent and if you leave it the loo overnight, it’ll be like new the next day.

Wash your food
Washing your fresh fruits and veggies with apple cider vinegar will not only make them safe to eat, but give them an extra dose of bacteria-fighting powers and if you mix in lemon juice, it’ll be even better.

Flea free pets
Fleas apparently don’t like the smell or taste of vinegar so think about spraying one-part apple cider vinegar and one-part water on your pet’s fur and rubbing it in generously. Repeat once a month, and you might be surprised at the results.

So, what are you waiting for, now is the time to make apple cider vinegar a part of your life.

Team Pure Beauty

Now is the Time to Tackle Hyperpigmentation

Now is the Time to Tackle Hyperpigmentation
Photo by Azamat Zhanisov on Unsplash

Hyperpigmentation is a problem which affects many people here in the UK. It’s estimated that 2% of people worldwide will have some issue with pigmentation, regardless of race, which might not sound like a lot, but that actually equates to over 150 million people!

Hyperpigmentation can be caused by scarring, some medical conditions, genetic conditions and other things besides, and summer is the worst time for it as it is exacerbated by the sunshine. Now that winter is here and the sun is at its weakest (although don’t be fooled into thinking that you don’t need an SPF – you still do, every day!), it’s a great time to try to get a handle on skin discolouration so we’ve put together a few tips to help you to get your skin tone back to even.

Retinols

Retinols are one of the best ingredients to grab in the fight against hyperpigmentation. This is because they work to increase cell turnover, stimulate collagen and elastin production, fade hyperpigmentation, and help skin stay hydrated and glowing without irritation. Jan Marini Age Intervention Retinol Plus Mask is a highly concentrated mask, containing retinols, which will dramatically improve the appearance of dark spots.

Night Cream

Take advantage of night time treatments for hyperpigmentation as this is the very best time to tackle the problem. Provided you don’t live somewhere that the sun shines for 2 hours a day, taking the time to treat your skin when it’s dark outside means it won’t have to fight twice as hard to heal itself. Invest in Dermalogica Overnight Retinol Repair, which accelerates skin renewal and helps reduces the appearance of dark spots.

Serums

Serums are often the most powerful, potent products that a company will offer, packing maximum effects into one potion. Hyperpigmentation can be tricky to tackle, so opting for something which packs a punch will do your skin the biggest favours. Dermalogica C-12 Pure Bright Serum is a silky-rich, highly potent treatment that absorbs quickly to optimise efficacy.

Sunscreen

We know we mentioned this above but it cannot be said enough – using an SPF is THE single most important think you can do to halt the effects of hyperpigmentation. Many people are under the impression that we only have to wear sunscreen when it’s warm outside, but the sun can do damage all year round, especially if you have issue with dark spots. Decleor Ultra Protective Anti-Wrinkle Cream SPF50 Face will give excellent protection while also attacking the signs of ageing.