Beauty Trends for 2020

2019 has been a big year for beauty trends, with brows taking the lead above every other part of the face. From brow kits to microblading, everyone’s brows are suitably thick and ‘on fleek’ as the kids would say! But will we be leading into 2020 with our brows or …

The Beauty Benefits of Aloe Vera

Many of the products that we sell here at Pure Beauty contain a whole host of natural ingredients which harness the wholesome power of the earth to enrich your skin. One ingredient which features heavily, and has in fact been used for centuries for everything from sun burn to stretch …

Which Elemis Range is Best for You?

You may have noticed that, here at Pure Beauty, we’ve recently added a whole new brand to our site: Elemis. It’s a well-known and well-loved brand which contains products we have huge amounts of faith in and which compliment the products we already sell from Dermalogica and Decleor. To help …

Elemis for Men

For many years, men’s ranges within beauty lines were more or less limited to shaving-related products and maybe a ‘one-size-fits-all’ moisturiser if you were lucky, completely ignoring the very real need for proper skin care products aimed at guys. Well, never fear because Elemis is here! Their range of products …

Be breast aware this October

If you didn’t know already, October is National Breast Cancer Awareness Month. Breast Cancer Care research has shown that nearly 60,000 people are diagnosed with breast cancer in the UK every year. That’s the equivalent of one person every 10 minutes, with 1 in 8 women in the UK expected …

Keeping an eye on alcohol

Summer time is the perfect time for getting outside and socialising. After work drinks, birthday parties, Royal Ascot, BBQs, long afternoons in sunny pub gardens, sitting in a beach bar. The list goes on and on. Whilst these are all great fun, and being outside soaking up the rays is …

The truth about Rosacea

April is Rosacea Awareness Month but how much do we actually know about this long-term (chronic) skin condition? Around eight million people in the UK have Rosacea (pronounced roh-ZAY-sha) a condition which makes the skin flush easily, causes redness on the cheeks, chin, forehead and nose, and sees the developments …