Get Smart with your Skincare

In the past, if you used the word smart, you were probably referring to how someone was dressed. However, if 2019, calling something “smart” is more likely to mean that it has some sort of techy application and goes the extra mile to simplify your life. Smart isn’t just for …

Dealing with the Beauty Sceptics

For every skincare devotee, there’s always someone out there who is sceptical of all things beauty related. Here at Pure Beauty, we’re honest about the products we use and while we don’t claim they cure all, each and every one is useful at doing its own thing. Today, we thought …

Don’t let your make up age you

Eternal youth is something that many of us strive for. You might think that your make up is helping you to stay young-looking, but sometimes we get it wrong and it actually ages us. We have had a look at how to wear your make up so that it embraces what …

Take care of your skin from a young age

You might be baby-faced right now and get asked for ID when you order at the bar, but this won’t last forever and doesn’t mean you shouldn’t take care of your skin. In fact, quite the opposite. When it comes to skincare, we believe it is never too early to …

The Importance of Oxygen

With so much talk about how “antioxidants” are important to the skin, it might be easy to forget that oxygen is actually vital for the proper function of the skin. Oxidation is actually the decaying process that occurs when cells metabolize oxygen.  As we get older, however, the skin loses …

5 Surprising Things Which Could Be Making You Look Older Than You Are

Ageing is a fact of life, but how you approach ageing can make a huge difference to the impact it makes to your appearance. Obviously, a daily regime of anti-ageing products should be your first port of call for keeping the signs of ageing at bay but there are several …

Are Your Intolerances Affecting Your Face?

When it comes to the ageing process, most of us are pretty savvy and know about the normal things which will speed it up – smoking, alcohol and sun exposure being the most common. There are, however, a whole slew of things which could be ageing you without you even …

Eat yourself younger

The expression, ‘you are what you eat’, is banded about a lot and for good reason. Your diet directly affects your appearance and plays a role in how you age. The building blocks for healthy skin and hair are found in the nutrients, minerals and fatty acids of your food. …