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Which Facial SPF is Right for Me?

Photo by Allef Vinicius on Unsplash While it might be wishful thinking to expect to see any sun any time soon, with the horrible weather currently bombarding the UK, here at Pure Beauty we believe that SPF should be an all-year thing. Obviously, it’s more important than even to wear …

What You Should Know Before Having Laser Hair Removal

Image Source While many people don’t want to admit it, women having facial hair is 100% normal. For some it’s a layer of peach fuzz that you can only see in bright sunlight, for others it’s a stray hair here and there. Some women suffer from a condition called ‘hirsutism’, …

Azelaic Acid – The Ingredient Your Acne-Prone Skin Needs

Photo by Clem Onojeghuo on Unsplash Acids are more popular than ever in skincare and if asked, we’re sure that most people could name a few, such as salicylic, glycolic or lactic acids. Azelaic acid is probably less well-known, but it’s equally as useful for our skin. Here’s a rundown …

Want Super Clean Skin? Try Double Cleansing

Photo by Polina Tankilevitch from Pexels There are so many beauty fads which have done the rounds in the last few years, not least of all when we all suddenly had more time for self-care than ever, during lockdown. Skincare routines from far-flung countries became the flavour of the month …

AHAs and BHAs – Skincare Acids and How to Use Them

Image Source When we think about the word “acid”, something quite abrasive and potentially damaging might spring to mind, such as sulfuric acid, which is highly corrosive and dangerous to human skin. There are, however, acids which are millions of times milder, which can be a hugely beneficial addition to …

Everything You Need To Know About Fermented Skincare

Photo by Peter Nguyen on Unsplash It is well known that eating foods that have undergone fermentation, such as yoghurt, kombucha, and kimchi, can improve gut health and increase the immune system. In recent years, the beauty world has started to add fermented extracts to specific products to improve their …

Ingredient Focus – Centella Asiatica

Photo by Brooke Cagle on Unsplash Here at Pure Beauty, we don’t just sell skincare products – we make it our business to really get to know the products we sell, and that means acquainting ourselves with all sorts of exotic-sounding extracts! One such ingredient is centella asiatica, commonly known …

Olive Oil – It’s Not Just for Cooking!

Photo by Pixabay From Emma Stone to Julia Roberts, celebs are apparently all about the olive oil! Olive oil is an incredibly ingredient and offers benefits to the body, both inside and out. Many people, including the aforementioned Hollywood stars, advocate for putting it directly on the skin, and although …

Five Products To Stimulate Elastin Production

Image by Freepik When it comes to skincare, sometimes it feels like you need a medical degree and a dictionary to decipher all of the different benefits and uses for each product. Fortunately, we’ve got decades of experience and want to help you to find the right skincare for you. …

Where to buy Advent Calendar products

The trend for grown up advent calendars is growing each year and the Christmas 2022 editions were no exception. If like me you were lucky enough to receieve an advent calendar, from the Mail on Sunday You Magazine, you will know it was filled with fantastic products to try. The …