We’ve written before about how the beauty industry is often influenced by trends, just like the fashion industry, and trends of new wonder-ingredients pop up on an almost weekly basis. With brands like Elemis, Decleor and Dermalogica, however, it takes a lot more than “trends” to influence what they put …
Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …
It seems, in recent years, that everyone’s make-up routine has become a whole lot more complicated. Instead of applying foundation, then eyes and lips, now everyone is starting with their eyebrows before foundation, using primer, then contouring, then baking, then using a finishing spray, then…the list just seems to go …
Although the weather is still unusually clement for this time of year (anyone else envisioning wearing shorts and a t-shirt on Halloween?!), once the weather starts to get cooler it’s going to be the prime time for dry skin. The combination of central heating, extremes of temperatures and the simple …
Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …
Although you may feel as though you have your daily cleanse, tone and moisturise routine dialled in, adding a serum into your rotation can also do your skin the world of good. Serums are often the most powerful products in a range, and this is especially true of Elemis, with …
Getting a good bedtime routine in place isn’t just for kids; it can benefit us grown-ups in many ways too. Sleep is the time when our body recuperates and restores itself, helping to bolster our immune system and heal areas which need it. Much of getting a good night’s sleep …
Dry skin is one of those things which can have many causes, and if your Mum or other family member suffers with dry skin then there’s a chance that it could be a genetic factor. However, there are lots of things which can contribute to dry skin which you may …
When it comes to beauty, we’re all doing our own thing and making things work for us, but there are certain irrefutable truths that all of us should know and abide by. Here are the Ten Commandments of Skincare according to us here at Pure Beauty: Thou shalt not sleep …
It may be the end of August but with promises of meandering Indian summers coming our way, it’s never too late to stock up on sun cream. You might still also be planning to jet away for a last break before the return to the daily grind, so we thought …
