Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

How Often Should I…?

When you consider the fact that a ‘beauty routine’ isn’t just cleanse, tone, moisturise, but also all the other stuff like washing your hair, filing your nails, using an exfoliator and everything else in between, it’s easy to feel bamboozled.” What should be part of my routine, and how often …

Product Focus: Elemis Superfood Facial Oil

Most of us know by now that there are foods, and then there are SUPERfoods; superfoods are nutrient powerhouses that pack large doses of antioxidants, polyphenols, vitamins, and minerals. Eating them may reduce the risk of chronic disease, and prolong life, and people who eat more of them are healthier …