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Which Facial SPF is Right for Me?

Photo by Allef Vinicius on Unsplash While it might be wishful thinking to expect to see any sun any time soon, with the horrible weather currently bombarding the UK, here at Pure Beauty we believe that SPF should be an all-year thing. Obviously, it’s more important than even to wear …

The Best Serums for Every Age Group

Photo by cottonbro Taking care of your skin is something which evolves with time. As we age, our skin changes and has different requirements, which means that our skincare also needs to change to meet these requirements. Serum is something that should be a part of every skincare routine, irrespective …

Rice – It’s Not Just for Eating!

Photo by MART PRODUCTION While rice may seem like a fairly basic and humble ingredient in cooking, there are physical properties of rice which make it very useful in skincare. Rice water can help to fight the signs of ageing, reduce wrinkles and fine lines, and promote smoother, firmer skin. …

Five of the Most Googled Skincare Questions

Photo by Christina @ wocintechchat.com on Unsplash Regardless of advances in skincare technology or trends which might dictate which products people use, there are certain questions which seem to get asked time and time again. Our clients often ask us questions regarding which are the best products for their skin …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

How Often Should I…?

When you consider the fact that a ‘beauty routine’ isn’t just cleanse, tone, moisturise, but also all the other stuff like washing your hair, filing your nails, using an exfoliator and everything else in between, it’s easy to feel bamboozled.” What should be part of my routine, and how often …

Product Focus: Elemis Superfood Facial Oil

Most of us know by now that there are foods, and then there are SUPERfoods; superfoods are nutrient powerhouses that pack large doses of antioxidants, polyphenols, vitamins, and minerals. Eating them may reduce the risk of chronic disease, and prolong life, and people who eat more of them are healthier …