Pure Beauty - The Lichfield Beauty Salon

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Eat Your Way to Better Skin

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When it comes to some of the most common skin problems, we at Pure Beauty have products to help to heal, reverse and soothe most of them. However the old adage says “you are what you eat”, and this is true of a lot of skin complaints. Today, we’re looking at some of the things you could add to your diet to help to get your skin into tip-top condition.

Wrinkles

If your skin is starting to show the signs of age and you want to do something to add a little more plumpness, we’d recommend adding berries to your diet. Berries are a good source of anti-oxidants and will help to fight the free radicals which contribute towards the look of ageing. Use in tandem with Dermalogica Antioxidant HydraMist for maximum effects.

Dry Skin

If you want to improve your skin’s hydration on a cellular level then you need to boost your levels of essential fatty acids such as Omega 3. This can be found in oily fish such as anchovies and mackerel, as well as nuts such as walnuts. Adding a handful of chia seeds to a daily smoothie can also be a great help, as well as using a daily dose of Elemis Pro-Collagen Super Serum Elixir which contains Omega-3 rich camelina oil.

Sun Protection

Spending time in the sun is good for us in many ways, including helping the body to release happiness-boosting hormones. However, we’re all well aware of the damage that the sun can cause so protecting ourselves is really important. Eating pomegranates before spending time in the sun is said to be beneficial because of the high levels of polyphenols in the fruit, but we wouldn’t suggest relying on this alone; add a broad spectrum high-factor sunscreen to your daily routine, such as Elemis Liquid Layer SPF30 if you’re spending time in the sun.

Hyperpigmentation

Hyperpigmentation, also known as age spots or liver spots, are areas where the skin has produced too much melanin and is usually a sign of ageing. Eating green veg such as broccoli and spinach will help as they contain high levels of alpha lipoic acid (ALA), an anti-inflammatory and anti-oxidant which helps to even out the skin’s pigmentation. Dermalogica C-12 Pure Bright Serum will also help to banish dark spots.

Spots

Spots and blemishes can be tricky to deal with, especially as food triggers can make things worse. However, foods which look orange, such as sweet potato, apricots and mangoes all contain high levels of vitamin A which is a powerful weapon against spots and blemishes. Dermalogica Clearing Mattifier is a topical treatment which also contains vitamin A and will help to break-down excess sebum and heal spots.

Go out and enjoy spring

The clocks have gone forward, there are leaves on the trees and flowers in bloom, meaning it’s time to turn off the TV and explore all the spring has to offer.

A picnic is a great way of eating out that encourages activity and helps boost your mood. Whether you unwrap your sandwiches in the back garden, at the park or by the sea, eating alfresco is good for family-bonding and the fresh air and Vitamin D will help you feel refreshed and alive after the stuffy winter months inside.

During April and into the start of May, many of the UK’s woodland areas become a vibrant sea of colour as stunning bluebell carpets appear. This natural phenomenon occurs just once a year so make the most of the magic and go on a bluebell walk with family and friends.

Another very British spring pastime, is lambing. There is nothing cuter than watching little lambs with their mums as they embrace their new life and take in the world around them. Many farms open to the public so it is worth keeping an eye out for events and going along for an adorable afternoon.

Why not hand your camera over to your children and see what spring looks like from their little eyes? Not only will this allow them to exercise their creativity, but you will find the images they create will be very different from the ones we try so hard to ensure are picture perfect.

Why not plan a walk in the sunshine, or showers, that involves a spot of afternoon tea? There is nothing quite like cucumber sandwiches, scones with jam and fresh cream and a slice of Victoria sponge to get those feel good hormones going.

Find a festival and start the summer as you mean to go on. Whilst Glastonbury, V and the Isle of Wight festival all take place in the height of the sunny season, in spring there are loads of food & drink festivals, arts and crafts fairs as well as local spring fetes to enjoy, so go on Google and get involved.

Padding in the sea -brisk maybe but lots of fun and you can enjoy fish and chips afterwards as the sun goes down.

For all you nature lovers, this is the perfect time to spot some spring birds. April is when many birds return north after the winter and settle for the summer, just last week a rare hoopoe bird was spotted at Seaview in Cornwall and he caused quite a stir with his exotic colouring and distinctive feathers. You can get flocks of these dear little creatures to gather at your place by putting out bird feeders and houses, but make sure you place them out of reach from cats, then sit back and watch your feathered friends fill up.

If you are feeling like a real adventure, why not leave the internet behind and go off grid by taking a camping trip. A couple of days in the wild, or at campsite, is a cheap, but fun way to chill out, relieve stress, connect with nature and each other once again. Take warm clothes, a pack of cards, some yummy food and you will have a great time whatever the weather.

Got a spring activity you love? Drop us a line, we would love to know what it is.

Team Pure Beauty

The Lowdown on Crow’s Feet

Crow's Feet
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Most of us have heard of crow’s feet, even if we don’t have them (yet!), but what are they and what causes them? Today, we’re looking at one of the most common signs of ageing and trying to work out what you can do about them.

So, what are crow’s feet?

‘Crow’s feet’ is simply a colloquial term for the fine lines which appear around your eyes and mouth. They’re called crow’s feet because of the shape of them – they usually spread out and look like a bird’s foot.

What causes them?

Crow’s feet usually occur in areas where there’s lots of movement from facial expressions, mostly smiling and talking! In your youth, your skin produces plenty of collagen and the skin is plumper, however as we age collagen production slows down and areas which move a lot show signs of wear, and don’t “ping back” quite as efficiently as they did when we were younger.

What can I do to prevent them?

Obviously, keeping your face totally still isn’t an option, so you’ll want to add a few beauty products to your arsenal to keep crows feet at bay. Firstly, a high factor SPF is essential to protect your skin from UVA rays which accelerate the ageing process. You’ll also need to use a rich moisturiser to ensure your skin is adequately hydrated as dehydration can make crow’s feet appear exponentially worse. Using a good night cream is also a good idea to maximise the care you give your skin, even whilst you sleep.

Is there anything else which can help?

There are plenty of other things you can do to help prevent crow’s feet. Eating a healthy diet and avoiding alcohol is a pretty simple one, as is not smoking. Spending too much time in the sun will accelerate ageing, as failing to get enough sleep won’t help either. Finally, ensure you drink enough water as being dehydrated will make any skin issue far worse.

Will make-up cover crow’s feet?

The short answer is no, but it can help if you use the right products. Opting for a primer before you apply your make up will even out the skin and plump your crow’s feet for a smoother finish. You should also opt for a foundation with a light finish, or a mineral powder as heavy liquids often “bunch” inside the wrinkles and make them even more noticeable.

Walk your way to fitness

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With temperatures on the rise, evenings drawing out and flowers in bloom, many of us are feeling more inclined to get outside and get rid of that winter excess and lethargy.

While many think that fitness can only be improved with pounding the pavements and intense sessions at the gym, that isn’t strictly true.

Walking is a fantastic, low-impact exercise that’s easy, free and accessible whatever your age or fitness level.

Today we are looking at why putting your best foot forward is so good for your mind, body and bank balance.

As with any form of exercise, to be safe and to maximise the benefits, a good technique is key. It is important to engage core muscles which means standing up straight, tightening your stomach, not leaning too far forward or backward and having your chin parallel to the ground. Let your arms swing naturally and roll through your foot from heel to toe.

Once you have got this right, and have a decent pair of shoes or trainers, aim to walk for around half an hour every day, more if you can, and by doing this, you will soon start to feel and see the benefits.

It is believed that a brisk 30-minute walk every day can help prevent, and control the high blood pressure that causes strokes and other health issues. Walking on a regular basis can cut your risk of heart disease and helps to lower your LDL (bad) cholesterol levels while increasing levels of HDL (good) cholesterol.

If you can develop a regular walking habit, it can help slash your risk of developing type 2 diabetes and you’re less likely to develop colon, breast or womb cancer. Worth thinking about, hey?

Getting off the sofa and putting on your trainers means you will burn up to 75 calories when walking at around just 2 miles per hour for half an hour. At 3 miles per hour you are looking at 100 calories and 150 if your speed is 4 miles per hour. This could be done by simply walking to work, taking the neighbour’s dog out or leaving the car at home when you go to the supermarket.

Forget a class at the gym, walking will tone up legs, bums and tums. A good, regular walking workout will add definition to your calves, hamstrings and quads as well as lifting your bottom muscles, aka glutes. By paying attention to your posture, you’ll also tone your abs and waist. Give hiking or beach walking a go, and the uneven ground will work your muscles even more.

We are forever being told that we need to get outside more to increase our Vitamin D levels and improve our bone health and immune systems. Walking is the perfect way to get fit, have some time out and get a ‘D fix’ too.

There is no doubt that when you have more energy you get more done and a brisk walk is a brilliant natural energiser. It boosts circulation, increases the supply of oxygen your body and generally helps you feel more alive and on the ball. If you can, add a lunch time walk into your day and you will find you are so much more productive in the afternoon.

For positive mental health, walking’s an absolute must as it releases feel-good endorphins and reduces stress and anxiety.

So, what are you waiting for, get your coat and close the door behind you.

Team Pure Beauty

Which Elemis Range is Best for You?

You may have noticed that, here at Pure Beauty, we’ve recently added a whole new brand to our site: Elemis. It’s a well-known and well-loved brand which contains products we have huge amounts of faith in and which compliment the products we already sell from Dermalogica and Decleor. To help you to get to know the brand if you aren’t already familiar, we thought we’d give you a brief run-down of each Elemis range and who they’re best for.

Elemis BIOTEC Skin Energising

If your skin has been feeling dull and lifeless, then this is the range which will kick it back to it’s former glowing beauty! It contains energising products which will brighten and reinvigorate skin, encouraging cell growth, leaving your skin looking healthy and balanced.

Elemis Pro-Collagen Anti-Wrinkle

This range from Elemis is a sturdy defense against the signs of ageing, harnessing the power of marine actives to delicately smooth and reduce the appearance of fine lines and wrinkles ensuring skin appears plumped and refined. Best for ageing or prematurely ageing skin, the range contains cleansers, masks, balms, eye creams and everything you need to banish wrinkles for good.

Elemis Men

Fairly self-explanatiry, this is the range of Elemis products aimed solely at men. However, it doesn’t just contain the usual offering of shaving products and a one-size-fits-all moisturiser, there are actually a broad selection of washes, scrubs, eye creams, moisturisers and other products which are perfect for the men in your life.

Elemis Sunwise

The Elemis Sunwise range contains products to help you with a healthy glow, such as tan accelerators and gradual tanning lotions. Perfect for use in the lead up to a holiday if you want to look tanned when you get there but also help to protect your skin in the sun.

Elemis Pro-Definition Lift and Firm

If you feel like your skin just isn’t as tight as it used to be, then this is the Elemis range for you. It contains creams for day and night, as well as a specific one for the delicate eye area, which will re-firm and reduce the appearance of sagging jowls, cheeks and chin, perfect if you’ve already started to show the signs of ageing.

Elemis White Brightening

Hyperpigmentation is a really common problem with ageing and prematurely ageing skin and can be difficult to hold back without the correct products. This range from Elemis is designed to actively brighten the skin, remove areas of hyperpigmentation and give you back a more even complexion. It’s a full range of cleansers, spot correctors and lotions to bring you back to brightness.

Elemis Body Soothing

Elemis Body Soothing is just as much about the mind as it is about the body, harness the power and fragrances of many botanicals to create a range of products which calm the mind, aid relaxation and soothe away the troubles of the day. The products are dedicated to pampering and will leave you feeling calmer, more relaxed and smelling incredible.

Elemis Dynamic Resurfacing

This range of products is designed to resurface the skin and complement the body’s natural exfoliation cycle, encouraging cell renewal and healthy regrowth. The products are designed to gently rid the skin of dead cells, revealing new, healthy skin beneath, leaving you looking radiant and refreshed.

Elemis Body Performance

These products from Elemis are intended for use when you’ve been pushing your body to the limits, either in the gym or after a super busy day on your feet. It contains muscle soaks, rubs, oils, gels and brushes which are designed to keep your skin and muscles supple, dynamic and detoxed for maximum strength and vitality.

 

Don’t worry, be happy

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Monday the 20th March is the International Day of Happiness.

Created by the United Nations, this is a celebration of being happy, not only on 20th March, but all of the time.

While the world might be full of doom and gloom, with the media portraying troubled times ahead, it doesn’t mean you can’t be cheerful and it doesn’t take much to get a smile on that pretty face of yours.

You can also bet that if you are happy, you will pass those feel good vibes onto others around you.

“I love to take my dogs for a long walk by the beach and get away from my desk” Helen

“Baking makes me so happy, it makes my kids happy too.”
Joan

“Being on my allotment with nothing but my flask and fresh air always makes me happy, even if it is raining.”
Thea

“My grandchildren laughing is the best tonic for happiness.”
Tina

“A coffee with a friend and a really good natter makes everything better”.
Sarah

“A ride on my bike first thing on Saturday morning always makes me smile’.
Dani

From this we can see that being happy isn’t about having lots of money and designer clothes, but it is more about embracing the moment and appreciating the little things in life.

Still struggling to think about something that will make you happy? Do not worry because we have done the work for you and think you will be smiling like a Cheshire cat in no time at all.

Meet friends for a drink after work.

Do some volunteering and help others.

Buy fresh flowers and put them around your home.

Have a spring clean.

Take a yoga class.

Meditate.

Book a holiday.

Visit an art gallery.

Smile at a stranger and say hello.

Put on your favourite song and dance around the living room.

Write a letter.

Create a vision board.

Read a book.

Bake a loaf of bread.

Phone a friend who you would normally text.

Offer to read with your children and their class.

Wear your very best shoes to the supermarket, just because.

Take up the offer of a blind date.

Do some gardening.

Take a digital detox and enjoy freedom.

Visit a stately home and pretend to be the lady of the manor for the day.

Jump on a plane and have a fun weekend away somewhere new.

Go to a stand up comedy night.

Eat a bar of chocolate and don’t feel guilty.

Go to the cinema in the middle of the day, and go big with the popcorn.

Run a hot bath and enjoy a glass of wine as you soak away your worries.

Watch your favourite film and say all the words you know.

Walk rather than taking the bus.

Pay off your credit card.

Eat fish and chips on the beach.

Have a neck and back massage and feel the weight of the world fall off your shoulders.

Read that book you have had on your list forever.

Donate to a charity you don’t usually support.

Cook dinner for the whole family and enjoy a fun night together.

Breath and look around you!

Whatever you do, remember that life is short and choosing happy is cool.

Spread the word on Instagram and Twitter using the hashtags #internationaldayofhappiness, #happinessday, #choosehappiness, #createhappiness and #makeithappy

Team Pure-Beauty

Elemis for Men

Elemis Mens Skincare
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For many years, men’s ranges within beauty lines were more or less limited to shaving-related products and maybe a ‘one-size-fits-all’ moisturiser if you were lucky, completely ignoring the very real need for proper skin care products aimed at guys. Well, never fear because Elemis is here! Their range of products for men does contain shaving stuff, but it is SO much more than that too. Read on for a run-done of some of our faves:

Elemis Anti Ageing Time Defence Eye Reviver

One area which it’s common for our male clients to mention as a ‘problem area’ is the eyes, and many of them compromise with women’s eye creams to help reverse the signs of ageing. This reviving eye cream from Elemis is specifically designed with men in mind and is a light-weight formula which is clinically proven to reduce the depth of wrinkles by up to 37%. It’s been tested extensively on men’s skin and contains no parabens or sodium laureth sulphate.

Elemis Daily Moisture Boost

Because of the fact that (most) men shave their faces, keeping their skin hydrated is a very different kettle of fish to a woman’s face, which means that they need their own specific moisturiser. This daily moisture boost from Elemis is intended for use directly after shaving to flood the skin with moisture and repair any sensitivity, and contains a trio of citrus oils to decongest the skin, offering daylong free-radical protection.

Elemis Deep Cleanse Facial Wash

Having even the smallest amount of facial hair can mean that men’s faces are exposed to sebum and oils for most of the day, which means that keeping it really clean is a must, but so is using the right product. Elemis Deep Cleanse Facial Wash not only gives a deep-down clean using oak bark, spearmint and peppermint in a unique milk protein base, it also removes impurities, decongests the skin and prevents ingrown hairs.

Elemis Smooth Result Shave and Beard Oil

Beard oil is super trendy these days because not only does it soften the hair prior to shaving, it can be used as a treatment for facial hair even when you intend to grow it. Instead of your beard being prickly and stiff, regular treatment with this beard oil can help to keep your beard silky, soft and smelling great. If you do use it for shaving, it will help the razor to glide over the skin, preventing shaving rash and irritation.

Elemis Pro-Collagen Marine Cream for Men

If your signs of ageing have already gone a little way past a few tiny lines and well into the realm of Gordon Ramsey them you’ll need something super powerful to help turn things around. Elemis Pro-Collagen Marine Cream for Men is a clinically proven, formulated especially for men to hydrate, firm and help improve the appearance of wrinkles, leaving you looking more youthful and boyish than you;d ever have imagined.

Make Mother’s Day special in 2017

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Sunday 26th is Mother’s Day in the UK. A special day dedicated to celebrate mums as well as motherhood, maternal bonds, and the influence and importance of mothers in society.

From breakfast in bed and flowers, to a homemade card or pretty earrings, there are many ways to show you care and how much you appreciate your mum.

We have put together some of the best ideas out there, but be careful, they are so good you might want to keep them for yourself.

If your mum is a beauty lover, the hot product out there is the Dyson Supersonic™. This lightweight, super-cool, easy to use hairdryer delivers powerful drying and styling results every day, and has the reviews to prove it. It works because a microprocessor measures and regulates air temperature 20 times every second which keeps the temperature under control and helps prevent heat damage and leaves your mum with the shiniest hair ever.

Boots is currently offering a fantastic spa box from Champneys that any mum would love. Champneys, A Well Earned Treat Gift, is currently £25 at Boots but the treasures inside the beautifully presented box are worth closer to £60. This present will allow your mum to sit back and relax and feel totally pampered. The kit contains: Heavenly Days Relaxing Bubble Heaven, Heavenly Days Relaxing Warming Scrub, Heavenly Days Sleep Temple Balm, Citrus Blush Enlivening Shower Gel, Citrus Blush Enlivening Body Lotion, Harmonious Hand Restoring Hand and Nail Cream SPF 15 and a Manicure Glass Nail File. We told you might want to keep some of these treats, and this is one of them.

For mums who like their bags, Joules have a bright tote that ticks all the boxes for spring and beyond. This on trend, orange bag comes with pockets galore, brass buckles, there’s loads of room for her every day essentials and with a detachable cross body strap, she can change her look as and when it suits.

If it’s candles that light up your mum’s life, look no further than the White Company. We love their Lime & Bay signature candle because it is like stepping out of our living room and walking into a tropical garden. Mandarin, pink grapefruit, bergamot, orange, lime and lemon have been combined with jasmine, lime blossom, ginger and crushed bay leaves and result is a pure sense sensation. The candle is made from mineral wax and comes in a beautiful white gift box and wrapped in soft, white tissue paper and comes in an iconic White Company bag. Perfect, and there’s a diffuser and room spray to match.

Pandora is a brand many mums love because they make beautiful, hand crafted jewellery that says, ‘I love you’. On our list this year, is the stunning this hand-finished bow bangle. This modern classic comes in sterling silver and has a glittering bow that will make your mum smile every time it sparkles in the sunlight.

Mother’s Day isn’t Mothers Day without flowers. If you don’t live close to your mum, we think you, and she, will be super impressed with Bloom and Wild who deliver beautiful flowers via your letterbox. Their site, bloomandwild.com, is super easy to use and the service is We love The Elsie option which is 21 stems of fresh freesias and stocks mixed with long- alstroemerias and wildflower foliage. Simply choose, order and they will be delivered to your mum with a personalised message in the card to show how you care.

Of course, at Pure Beauty we have a while range of luxurious products that will make your mum happy and put you in her good books.

Team Pure-Beauty

Five Beauty No-No’s You Should Have Given Up for Lent

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We’re already a little way into Lent and here at Pure Beauty we’ve given up various things, from chocolate to prosecco, which is just as difficult as it sounds! We thought we’d take a lighthearted look at some of the biggest beauty sins that people commit because although it might be too late to give them up for Lent, it’s never too late to give them up for the sake of your skin!

Squeezing Spots

Squeezing spots is bad for a number of reasons – firstly, there’s the risk of damaging the skin and causing scarring, which will look more unsightly that the spots themselves. Also, when you squeeze a spot, it might seem like you’re getting the gunk out but you actually force a portion of the bacteria back into the skin, potentially causing more spots. Instead, use Decleor Imperfections Roll-on, which will reduce inflammation and neutralise the spot causing bacteria.

Sleeping in Make-Up

When you sleep with a clean face, you allow your skin to breathe and heal itself after the stresses of the day. Make-up left on your face will clog pores and cause spots, areas of dryness, irritation and redness and an overall dulling of the complexion. Dermalogica Clean Bar is designed for pre-bedtime cleansing and is suitable for all skin types.

Skipping Moisturiser

Even if you have oily skin, you could still benefit from using a daily moisturiser – skin usually over-produces oil when it’s parched and in need of help so choosing a good oil-free moisturiser could be a big help. Dermalogica Active Moist is suitable for ALL skin types and is oil-free for non-shiny moisturisation.

Drinking Too Much Booze and Not Enough Water

We ALL know that drinking too much alcohol for us is bad and that we should properly rehydrate afterwards, but many of us still enjoy a tipple without drinking water to replenish our moisture levels. For each alcoholic drink you have, try to drink a 250ml glass of water to even the balance, and keep some Dermalogica Multivitamin Hand and Nail Treatment on hand for treated parched hands.

Having Your Showers too Hot

Having a hot shower at the end of a bad day can feel like a great way to unwind, but having the shower too hot can not only strip your skin of its essential natural oils, it can also temporarily raise your blood pressure, leaving you feeling hot and dizzy. If you want to unwind, try using some Dermalogica Hydro-Active Mineral Salts as a scrub when you enjoy a warm shower as it contains a blend of soothing oils which promote relaxation.

Embrace exercise, don’t run away from it

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Many of us are unhappy with certain parts of our body, but ironing out those lumps and bumps can look like a daunting prospect and taking those first steps often seems scary.

Hated bingo wings and the stubborn extra half a stone that just won’t budge can be a pain, but if you see it as a challenge the tables can be turned and you can embrace the road ahead.

Following a few simple steps can allow you to make huge strides forwards when it comes to your health, fitness and self-esteem.

First things first, set a goal and be realistic. Whether you want to be a size 12, fit into a gorgeous dress for a wedding or just want to be able to run for the bus without passing out, have a vision and you are so much more likely to make it happen.

Next, take a look at what you eat and drink. You can spend hours in the gym but if a sweaty session is followed by burgers and fries things won’t change. Forget fads and quick fixes and instead aim for a portion-controlled, balanced diet that is rich in fresh fruit and vegetables, whole grains and lean proteins and go easy on processed food and sugar.

You are what you drink, so cut back on alcohol, caffeine and sugar filled pop, and instead aim to drink two litres of water a day for ideal hydration. Some do say that coffee has some health benefits as it helps speed up your metabolism which is turn helps with fat-burning, but keep a lid on things and enjoy one or two cups a day.

When it comes to exercise, the key to success is to find something you enjoy and look forward to doing. If you hate running, don’t sign up for a 5km challenge and if water brings you out in cold sweat, the pool might not be for you. From dance classes and yoga to paddle boarding and football, there are so many options out there; you can be sure to find something that is right for you. Going to a class with a friend or booking a personal trainer of a few of you, can also be an incentive to keep up the good work and keep a commitment to others too.

Once you have found an activity you like that raises your heart beat and gets the blood pumping around your body, why not add in some weights into the mix too? Many people are afraid of these but they are a brilliant way to further develop your fitness levels and stamina whilst building long, lean muscles. Adding low weights when doing repetitions of simple squats and burpees is the perfect place to start, and if you are a member of a gym, the staff will be only too happy to help.

If you want to really get in the zone, wearing the right kit can really help. We aren’t saying go out and spend a fortune but a decent pair of trainers, bright clothing and a fresh water bottle are so much more inspiring than dirty joggers and your dad’s old sized hoodie.

When putting your body to the test, you also need to allow it to rest and recover. Plan your week and ensure you have days when you aren’t in the boxing ring or out on your bike and that way you will prevent injury and exhaustion. Also make sure you get enough sleep and aim for between six and eight hours a night.

So, get a plan, put it into practise and say hello to a happier, healthier you.

Team Pure Beauty