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Elemis White Brightening System

Hyperpigmentation and an uneven skin tone is an issue which is suffered by many people, especially those with ageing skin or those who have been life-long sun worshippers. Sun damage itself can be tricky to reverse, but there are things that you can do to deal with hyperpigmentation, which is …

5 Common Foundation Mistakes

Whether you’re a full-face, contour-loving foundation fan, or a ‘swipe of BB Cream and you’re done’ kinda gal, there are still some simple rules that you should be following to make sure you get your foundation completely right. Read on to find out five of the most common foundation mistakes …

5 Alternatives to Foundation from Decleor and Dermalogica

It seems as though we’re FINALLY getting to a time in the year where the sun is at least attempting to show its face, which means that the temperature can only go up from here. Like a lot of women, we here at Pure Beauty aren’t huge fans of wearing …

Using the Right Foundation for your Skin Type

Now that the weather has started to cool down, your thoughts may be turning to your make-up and a more autumnal palette. During the warmer summer months, foundation might not be something you use regularly as you tend to have more of a ‘glow’ in the sunshine, so a BB …