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How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

Why Your Skin Needs Niacinamide NOW!

Photo by Towfiqu barbhuiya on Unsplash While many of us are loyal to the skincare brands that we know we like, switching things up in favour of ingredients rather than brands is a wise thing to do. One ingredient which we think our customers should know more about is niacinamide. …

Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

How Often Should I…?

When you consider the fact that a ‘beauty routine’ isn’t just cleanse, tone, moisturise, but also all the other stuff like washing your hair, filing your nails, using an exfoliator and everything else in between, it’s easy to feel bamboozled.” What should be part of my routine, and how often …

Lotions and Creams – What’s the Difference?

If you’re not familiar with the products in a particular range, or just aren’t hugely knowledgeable when it comes to skincare, all of the various terms might seem confusing. Two of the most commonly used words in skincare are “lotion” and “cream” and while it might seem like these are …

What Foundation Applicator Should You Be Using?

When we were younger, foundation application was done either with our fingers or, if we were feeling really swish, with a wedge-shaped sponge that we bought from the local chemist and ran under a tap before using, However, now it seems that there’s a whole load of ways that you …