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Breaking Down the Science of Skincare: Understanding Key Ingredients

Image Source In the world of skincare, where countless products line the shelves promising to transform our skin, it can be challenging to decipher the truth from mere marketing hype. However, hidden amidst the array of beauty potions lie a handful of truly remarkable ingredients, each with its unique superpowers …

Azelaic Acid – The Ingredient Your Acne-Prone Skin Needs

Photo by Clem Onojeghuo on Unsplash Acids are more popular than ever in skincare and if asked, we’re sure that most people could name a few, such as salicylic, glycolic or lactic acids. Azelaic acid is probably less well-known, but it’s equally as useful for our skin. Here’s a rundown …

Olive Oil – It’s Not Just for Cooking!

Photo by Pixabay From Emma Stone to Julia Roberts, celebs are apparently all about the olive oil! Olive oil is an incredibly ingredient and offers benefits to the body, both inside and out. Many people, including the aforementioned Hollywood stars, advocate for putting it directly on the skin, and although …

How to Build a Skincare Routine

Photo by Anna Shvets Almost every beauty related article that you read will make some sort of reference to the fact that everybody needs a “skincare routine”. This usually relates to what products you use on your face, as well as how and when you use them. For people who …

Find the Right L’Oreal Professional Product for Your Hair

Photo by averie woodard on Unsplash Looking after your hair, and doing it properly, is about so much more than washing it with any old shampoo and conditioner. Depending on your hair type, there could be a number of different products you could use to ensure your hair stays in …

Five of the Most Googled Skincare Questions

Photo by Christina @ wocintechchat.com on Unsplash Regardless of advances in skincare technology or trends which might dictate which products people use, there are certain questions which seem to get asked time and time again. Our clients often ask us questions regarding which are the best products for their skin …

Five Products to Help Care for your Curls

While the straight-haired among us probably have a certain amount of envy for anyone with gloriously curly locks, those of us who actually live with curly hair tend to agree that the maintenance can be a little bit of a pain at times. The “Curly Girl Method” is all the …

How to Achieve a More Sustainable Beauty Routine

Photo by Sarah Chai from Pexels Now more than ever, many people have their eyes set firmly on sustainability and products which are kinder to the earth. This could be by using ingredients which come from vegan and cruelty free sources or making sure the products are plastic free or …

Dealing with the Beauty Sceptics

For every skincare devotee, there’s always someone out there who is sceptical of all things beauty related. Here at Pure Beauty, we’re honest about the products we use and while we don’t claim they cure all, each and every one is useful at doing its own thing. Today, we thought …

How to Identify Your Skin Type

Anyone who’s ever bought cosmetics is probably aware of the concept of “skin types” and the fact that everyone’s skin is different. There are usually five main types which are catered for – oily, dry, combination, sensitive and normal, but you’d be surprised by how many of our clients don’t …