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Breaking Down the Science of Skincare: Understanding Key Ingredients

Image Source In the world of skincare, where countless products line the shelves promising to transform our skin, it can be challenging to decipher the truth from mere marketing hype. However, hidden amidst the array of beauty potions lie a handful of truly remarkable ingredients, each with its unique superpowers …

Pregnant? Here Are 5 Skincare Do’s and Don’ts

Photo by Juan Encalada on Unsplash Being pregnant can be one of the most wonderful (or most taxing, depending on your level of morning sickness!) times of your life. However, it can also be one of the most confusing, thanks to the sheer volume of information out there telling you …

Ingredient Focus – Squalene

Photo by Kris Sevinc on Unsplash As you know, here at Pure Beauty, we like to get to know all of the products we sell, right down to the last ingredient. If we’re recommending something to our clients, we want to know everything that’s in it and what it can …

The Five Cardinal Rules of Menopausal Skincare

Photo by RODNAE Productions When we reach menopause, at whatever age that may be for you, we all start to notice numerous changes to our bodies. One of the places where significant changes start to happen is our skin, which has to deal with the loss of certain hormones and …

Our Top Five Sheet Masks

Photo by Anna Shvets from Pexels Sheet masks are an easy and effective way to provide your skin with an immediate and big boost of vitamins and moisture. They’re also a fun way to relax and pamper yourself at home. One reason sheet masks are so amazing is that they …

Now is the Time to Tackle Hyperpigmentation

Hyperpigmentation is a problem which affects many people here in the UK. It’s estimated that 2% of people worldwide will have some issue with pigmentation, regardless of race, which might not sound like a lot, but that actually equates to over 150 million people! Hyperpigmentation can be caused by scarring, …

Busting the Most Common Retinol Myths

When you hear the word retinol, what does it make you think of? Many people are aware that it’s a common skincare ingredient, but not many know exactly what it is, or does. You might be surprised to learn that retinol is a form of Vitamin A. Not so scary …

Skincare Ingredients That You Shouldn’t Use Together

When you’re building a skincare routine which is bespoke for your personal skin needs, it’s tempting to layer on as many products as you can because you feel they’ll be beneficial. However, there are certain ingredients that you should avoid using together, even if they seem like they’re both good …

Wedding Season – Your Six Month Skincare Plan

We’re almost at the end of February, which means that six months from now, the summer wedding season will be in full swing. Whether you’re going to be a bride, a bridesmaid, a mother of the bride, or simply a treasured guest, you’ll want to put your best foot, and …

Why Should I Buy Expensive Face Creams?

When every discount shop is offering so-called ‘miracle’ face creams for less than a fiver, it can seem really tempting to ditch the pricier products in favour of a bargain? One of my Nan’s favourite sayings was “you get what you pay for”, and favoured quality over quantity, but is …