Here at Pure Beauty, no-one is more aware than us that skincare and beauty can often seem like it moves from one buzzword to the next at the speed of light, without you ever really learning what they mean. One phrase we’re seeing a lot lately is “growth factors”. But …
Here at Pure Beauty, we’re always adding new products to our shelves from the brands that we stock and it doesn’t take long for us to fall in love with many of them. Decleor is a brand in which we have ultimate faith, and their products are something we’ve been …
When you hear the word retinol, what does it make you think of? Many people are aware that it’s a common skincare ingredient, but not many know exactly what it is, or does. You might be surprised to learn that retinol is a form of Vitamin A. Not so scary …
