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Five Ways to Avoid Cakey Make Up

Photo by Tamara Bellis on Unsplash Makeup trends in the past few years have definitely seen more of a preference for a full face with a heavy coverage base, rather than a more minimalist look. This means that creating a flawless finish with your foundation and concealer is important, otherwise …

Cooling Your Complexion with Pure Beauty

Photo by Ben Eaton on Unsplash If you struggle with dry or combination skin, you probably have issues with sensitivity which can make your skin feel hot and tight. This can make you feel incredibly uncomfortable and can also limit your ability to wear other cosmetics. Fortunately, there are plenty …

Oily Skin? Get Mattifying with These Products

While a lot of people’s thoughts are turning to moisturising products to see them through the drying winter months, those of us with oily skin will still be thinking about ways to mop up that extra sebum. Having oily skin is a constant battle for many people and investing in …

Exfoliation Not For You? Think Again…

For many people, exfoliation is a tricky subject. Lots of us think that exfoliation is not for us, whether that’s because of a bad experience or just not really knowing where to start. Fortunately, here at Pure Beauty, we have a wide selection of exfoliators for all different skin types …

Debunking Common Skincare Myths

Here at Pure Beauty, we love nothing more than giving advice to our clients to help guide them with their skin routines and issues, and we try to stick rigidly to FACTS. The problem is, there’s so many skin myths out there than many people just don’t know the fact …

How Often Should I…?

When you consider the fact that a ‘beauty routine’ isn’t just cleanse, tone, moisturise, but also all the other stuff like washing your hair, filing your nails, using an exfoliator and everything else in between, it’s easy to feel bamboozled.” What should be part of my routine, and how often …

Why and How You Should Be Using Beauty Oils

Beauty oils are huge right now, with every YouTuber on the planet making videos of themselves dripping them all over their faces, but are they just a ‘trend’ or is there benefit to using oil on your face? The short answer is, YES, there’s a whole bunch of reasons to …

Lotions and Creams – What’s the Difference?

If you’re not familiar with the products in a particular range, or just aren’t hugely knowledgeable when it comes to skincare, all of the various terms might seem confusing. Two of the most commonly used words in skincare are “lotion” and “cream” and while it might seem like these are …

A Herbal Treatment for Your Skin

Mankind has been using combinations of herbs for centuries to treat a whole load of ailments, and these days, the best beauty products also harness the powers of nature. From lavender to soothe the skin to rosemary which helps aching joints, we stock a whole range of products which are …

Why You Should Be Using a Primer

It seems, in recent years, that everyone’s make-up routine has become a whole lot more complicated. Instead of applying foundation, then eyes and lips, now everyone is starting with their eyebrows before foundation, using primer, then contouring, then baking, then using a finishing spray, then…the list just seems to go …